While introducing the western management communication theory, Management Communication added the essence of China traditional culture as the cultural basis of China management communication, and expounded the communication principles and strategies that really fit the local reality from the perspective of the integration of Chinese and western cultures. Through the analysis of a large number of local cases, it opened the door for readers to integrate communication methods. Management communication is divided into four parts: theory and concept of management communication, organizational communication strategy, improvement of communication skills and future development trend of management communication. * * Including communication introduction, communication theory, cross-cultural communication, communication strategies, internal communication strategies and meeting skills, external communication strategies (public relations and crisis management), team communication, face-to-face communication, nonverbal communication, listening skills, speech skills and so on.

"Management Communication" is the condensation and summary of the author's many years of practical experience in enterprise management, and also the accumulation of many years of teaching experience in university MBA and enterprise training. It is not only suitable for undergraduate and graduate students (including MBA, MPM and MPA) in colleges and universities, but also suitable for managers at all levels who want to communicate effectively in enterprises. Ordinary readers can also learn the basic methods of communication through "management communication" and improve their communication ability, thus improving the efficiency of organizational communication. Du Muqun, 1968, born in Yongxing County, Hunan Province, holds a doctorate in management and is a senior economist. Now he works in Guangzhou Engineering General Contracting Group, engaged in state-owned assets operation management and real estate development project management.

Since 2004, he has served as 3M(MBA/MPA/MPM) off-campus tutor of School of Management of Sun Yat-sen University, distinguished researcher of Enterprise and Market Research Center of Sun Yat-sen University, director of Guangzhou Real Estate Society, and distinguished economic management consulting expert of Guangzhou Science and Technology Bureau, Guangzhou Property Rights Exchange and Guangzhou Construction Engineering Trading Center.

The personal monograph "Enterprise Core Competitiveness: Theory, Demonstration and Case" was selected for publication in the library of young and middle-aged economists of Economic Science Press, and more than ten papers were published in Managing the World, Academic Research and Southern Economy. Characteristics of management communication: the integration of Chinese and western cultural theories is unique.

"Management Communication" introduces the theoretical points of management communication theory, and makes a comparative analysis of Chinese and western human nature hypothesis theories. While briefly introducing China's traditional communication thoughts of Confucianism, Taoism and Mohism, this paper introduces China's unique communication ideas of "human feelings" and "face", and combining with western communication theories and strategies, gives practical countermeasures for China people to manage communication. This practical and efficient book, Communication Exercise, has designed many communication tests, scenario simulations, game drills and case studies, which can help students deepen their understanding of communication theories and strategies in a short time and effectively improve their communicative competence. The book contains many personal cases of the author's own business management practice for many years, and also a large number of personal practice situation records written by MBA students, which is helpful for students to understand and accept.

The unique perspective of the integration of Chinese and western cultures

Pragmatic and efficient communication strategies and skills Chapter 1 Introduction to communication 1

Chapter II Related Theories of Management Communication 2 1

Chapter III Cross-cultural Communication

Chapter IV Communication, Interpersonal Communication and Management Communication Strategies, page 88

Chapter V Communication Strategies and Meeting Skills within the Organization 12 1

Chapter VI Organizing External Communication-Public-Private Relations and Crisis Management 157

Chapter VII Team Communication and Construction 19 1

Chapter VIII Meeting and Interview 226

Chapter 9 Non-verbal communication 252

Chapter 10 Listen to 277

Chapter 1 1 Speech 298

Chapter 12 negotiations 334

Chapter 13 Future development trend of organization, management and communication 366

Reference 39 1

Postscript 394