1. Integration of educational resources and brand building: The school was renamed to integrate the educational resources of Zhejiang University of Economics, the predecessor of Jiaxing University, and Jiaxing University to form a unified educational brand.
2. Development needs and status promotion: With the continuous development and growth of the school, renaming it Jiaxing College can further enhance the status and influence of the school. The school hopes to show its development achievements by changing its name, attract more outstanding teachers and students, and promote the by going up one flight of stairs of the school.
3. Demonstration of discipline strength and school-running level: Jiaxing University has achieved remarkable results in specialty setting, and many majors have been selected as national first-class undergraduate specialty construction sites. The renaming of Jiaxing University can better show the academic strength and running level of the school and attract more outstanding teachers and students.