At present, the macro-environment and micro-environment faced by college students are very complicated. The so-called entrepreneurial environment is actually the stage for entrepreneurial activities. Any entrepreneurial activity is carried out in a certain social environment. When our college students step into the society and enter the entrepreneurial stage, a huge space-time stage is presented to them. On this stage, many things and elements interact and collide with each other, forming a comprehensive realistic environment system, so the entrepreneurial environment has a very important impact on college students' entrepreneurship. Under the increasingly severe social background of college students' employment situation, it is particularly important to take effective measures to create a good entrepreneurial environment for college students and promote their employment.
Macro environmental analysis
1. Government financial policy support. At present, some local governments usually use special funds to support and discount loans to solve this problem. In this way, most entrepreneurs will get support in a short time. The government provides various guarantees for college students to start their own businesses, mainly through economic, administrative and legal means. Such as: simplifying unnecessary procedures; Establish an entrepreneurship education and training center to provide project risk assessment and guidance for college students free of charge; Implement the relevant preferential policies of the state on tax relief for college students' entrepreneurship as soon as possible; Enterprises founded by college students, which are recognized as youth employment trainee bases, can enjoy relevant municipal subsidies.
2. Entrepreneurship training. Government departments not only financially support college students' entrepreneurship, but also conduct entrepreneurship training for college students through schools and other educational institutions. The training content includes the procedures of applying for loans, the psychological quality that entrepreneurs should have, and basic financial knowledge. Through a series of training, entrepreneurial college students can stick to their ideals, carry out their plans and achieve ultimate success. In terms of school environment, for example, school policies encourage and support the formation of entrepreneurial culture; Establish supporting science parks in schools, strengthen entrepreneurship education, and cultivate college students' entrepreneurial ability through entrepreneurial practice or competition. At the same time, the campus market is moderately open to college students to facilitate their entrepreneurial practice and build an entrepreneurial service platform. The training base of marketing major in our school provides a platform for students to start their own businesses, and it is also a facade for students to manage themselves.
3. Tolerance fails. For college students who fail to start their own businesses, if it is not caused by man-made intention after examination, the assessment institution may waive the loan interest and extend the repayment period accordingly. For those who want to start a business and submit a feasible plan, they can still provide their unsecured loans again without paying off the loans they owe. In order to create a social environment that tolerates failure and encourages entrepreneurship. After all, college students are very young. Even if you fail, you can have a certain psychological endurance, and your family will understand and tolerate it.
Microenvironment analysis
The micro-environment of college students' entrepreneurship is mainly a detailed analysis of their own entrepreneurial process, as follows:
1. Make a plan. For example, if you want to open a shop selling jeans in the city, you should make a good plan before opening the shop. When making a marketing plan, all links should be interconnected to form a complete internal environment. Whether the division of labor in each link is scientific, whether the cooperation is harmonious and whether the goals are consistent will affect the marketing decision and the implementation of the marketing plan.
2. customers. Different customer groups directly affect price positioning, so the flow of people is the most important point before starting a business. The main customers of clothing are very wide, regardless of gender, people under 60 and young people. The goal is to let every customer who comes in find their favorite jeans.
3. Store address. Most students will choose some familiar environment when choosing the store location. For example, choose a location near the university or an area with convenient transportation.
4. Choose goods and buy goods. When choosing goods, we should know the local market situation: what new varieties appear, what is the sales trend, what is the inventory, what is the price increase and what is the purchasing power? When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying. Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.
5. suppliers. A supplier refers to an enterprise or individual that provides resources needed for production and operation for an enterprise and its competitors, including raw materials, equipment, energy, labor services and other materials. Because college students are short of funds and do not have a large purchase volume, the choice of suppliers should be suitable for their own store size.
6. Product price positioning. College students' products have no experience at first, and there are no old customers, so the only way to attract customers is to lower the price of products and gain greater competitiveness than others. . .