Marketing is meaningful to everyone. In fact, each of us is engaged in "marketing activities". At home, children should be advised to eat well, study hard and not watch TV all the time; Ask your wife or girlfriend to control her diet, and don't eat too much, too much oil or too many snacks; In the office, we often "communicate" with subordinates, colleagues or superiors for business and private affairs, and try to "persuade" them to accept their own ideas. The government hopes that the law can be understood and accepted by the masses; Job seekers hope to win the favor of the interviewer in order to get a good job; In addition, most people also want to be appreciated by their superiors and respected by others; These are inseparable from "marketing". For example, in the process of communication, if you can use the other person's language, stand in the other person's position and cut into the other person's needs, you can almost be invincible. This is the so-called "consumer orientation" in marketing.

In fact, not only substantive products can be marketed, but also a service, an activity, a concept, a policy, etc. Marketing activities can be used as "products" to gain the good impression of "consumers". We live in a "marketing world". Not only external marketing activities affect us, but we are also engaged in some "marketing activities" to influence others. Understanding marketing can make our career and work smoother and our family and social life more harmonious.

In the simplest terms, marketing means "developing customers' needs and desires and satisfying them". From another perspective, since the reform and opening up, foreign companies have entered the domestic market. Most of them are marketing companies, and all operations are coordinated with the marketing department. They entered the market with modern marketing weapons. However, many domestic enterprises have not completely changed their production orientation, technology orientation or sales orientation, and all their operations are not completely centered on demand and competition. It is difficult for our relatively old weapons to resist their attacks.

We are now in an era of competition. If we want to go up a storey still higher, we must have basic marketing knowledge. If we don't want to add people who are behind the times, let's work together, master and use the weapon of marketing as soon as possible, and work together for the development of our cause and our enterprise!