Gu Hai, male, 1965 was born in Nanjing, professor, postdoctoral fellow in business administration of Nanjing University in 2002, doctor in management, master of science. In 2004, it was selected as the third class of "333" project in Jiangsu Province. Vice Chairman of the Evaluation Committee of Pharmaceutical Marketing and Pharmaceutical Affairs Management Textbooks of the Ministry of Health, and Consultant of China Pharmaceutical Entrepreneurs Association and Enterprise Management Association. Executive director of Jiangsu Market Economy Research Association, director of Jiangsu Price Society, and registered consulting expert of Jiangsu Province. Editor-in-chief of China Health Economics, Drug Guide, China Pharmacy and Chinese Pharmacoeconomics. He has written many books and presided over many scientific research projects. There are also Gu Hai of Nanjing University of Finance and Economics, Gu Hai of School of Public Administration of Nanjing University and Gu Hai of Qing Dynasty.