National first-class undergraduate professional construction site
This major takes the decoration, modeling structure, materials and technology of product packaging as the whole research content, and comprehensively uses the knowledge of art, culture, economy, materials, technology and so on to explore the influence and function of packaging on people, products and environment in its whole life cycle. It is an interdisciplinary major combining arts and sciences.
Students mainly study design theory and application knowledge such as packaging structure and modeling design, packaging visual communication and promotion, packaging materials and printing technology, and intelligent packaging design. Through the basic and creative thinking training of packaging modeling structure, visual design and material application, we can systematically master the integrated design ability of packaging design planning, packaging design and production, brand packaging promotion and so on. Cultivate people who meet the needs of socialist modernization and the development of the times, have firm ideals and beliefs, profound patriotic feelings and humanistic heritage, strong cutting-edge design concepts, innovative consciousness and high professional quality, can engage in packaging design research and practice in packaging enterprises, design companies and scientific research institutes, and become applied senior professionals with solid foundation, strong practical ability and good comprehensive quality.
This major lasts for four years and is awarded the Bachelor of Arts degree.