College students' online entrepreneurship model
1. 1 online shop mode
Third-party platforms for e-commerce entrepreneurship mainly include online stores such as Taobao, Tmall and JD.COM [1]. Online stores mainly use the Internet to sell goods. Customers can search for goods on the corresponding official website, and make purchases according to the product introduction and price. There is customer service in the process. The purchase order is paid through online banking, and the seller sends it by express delivery according to the filled delivery address. This business model has also appeared in many universities. Students use third-party trading platforms to open stores and sell goods. For example, many college students in Hebei Normal University for Nationalities started to open stores online, or started businesses with WeChat official accounts. There are snack bars, and you can also order takeout online. Clothing store, you can try it on at the store; Cosmetics, nail shops, etc. The business is not big, but it can fully show the practice of college students using the network to start a business.
1.2 self-built business platform mode
This model mainly refers to college students' independent establishment of websites, through which they can market products or provide services. This model has very high technical requirements for students, and it will cost a lot of money, which brings many difficulties to college students' entrepreneurship. But there are still successful cases. In the process of continuous efforts, the self-employed team of students of Jincheng College of Sichuan University established the first campus shopping network in Chengdu, which contains a wide range of goods, including food, flowers, electronic products, birthday gifts and so on. , but also provide rental services and second-hand goods. It provides a good blueprint for college students' online entrepreneurship.
1.3 Ways to provide technical services
This model requires the professional knowledge of college students, which is very professional. Students need to use what they have learned to provide the required website services for the corresponding enterprises, which requires students to understand the relevant professional knowledge and skills of website construction, network marketing promotion and search engine Excellence.
Necessary conditions for college students to start their own businesses online.
If college students want to have entrepreneurial ability, they must master the following characteristics of core competence:
(1) Value advantage
Core competence should be conducive to the improvement of enterprise efficiency, so that enterprises are superior to competitors in creating value and reducing costs.
(2) Heterogeneity
The core competitiveness of an enterprise should be unique, which is the key factor for its success. The heterogeneity of core competence determines the heterogeneity and efficiency difference among enterprises.
(3) Do not imitate
Core competence is formed by the accumulation of enterprises in long-term production and operation activities, which is deeply branded with the special composition and experience of enterprises, and it is difficult for other enterprises to replicate.
(4) Non-tradeability
Core competitiveness is inherent in enterprises. Although it can be felt by people, it cannot be bought and sold through market transactions like other factors of production.
(5) It is difficult to replace.
Compared with other enterprise resources, the core competence is less threatened by substitutes. Entrepreneurship without core competence is just a flash in the pan.
Ways for college students to start their own businesses online.
Path 1: learning path
Entrepreneurs can have excellent professional knowledge through classroom learning and benefit endlessly in the process of starting a business; University libraries can generally find newspapers and books for entrepreneurship guidance. Extensive reading can increase the understanding of the entrepreneurial market, and university community activities can exercise various comprehensive abilities, which is an essential practical process for entrepreneurs to accumulate experience.
Path 2: Media Information
First, paper media, talents and economic media are the first choice. For example, the professional 2 1 Century Talent Newspaper, 2 1 Century Business Herald and IT Managers World.
Second, online media, management, talents and professional entrepreneurial websites are necessary choices. For example, China Marketing Communication Network, ChinaHR.com, ChinaVenture.com, Talent China, School Guidance.com, etc. In addition, you can also learn entrepreneurial knowledge from entrepreneurial centers, innovation service centers, college students' science parks, overseas students' entrepreneurship parks, science and technology information centers, websites of well-known private enterprises and other channels.
Path 3: Communicate with people.
Business activities are everywhere. You can communicate with friends and relatives who have entrepreneurial experience. In them, you will get the most direct entrepreneurial skills and experience, and more often you will gain more than reading. You can even visit business people you admire by email and telephone, or consult business groups closely related to your entrepreneurial project, and your humility can always be supported by them.
Path 4: curve entrepreneurship
It is the choice of many students to get employment first and then start a business. After graduation, because of lack of experience in all aspects, you can go to the entity to exercise for a few years and accumulate some knowledge and experience before starting a business.
After the students who started their businesses after they got employed resigned, the entrepreneurial projects they engaged in were usually in close contact with each other in their past work. In the process of preparing for starting a business, you can take advantage of the opportunity to communicate with professionals and gain more entrepreneurial knowledge from the market.
Path five: entrepreneurial practice
The real entrepreneurial practice begins with the germination of entrepreneurial consciousness. College students' entrepreneurial practice is the best way to learn entrepreneurial knowledge.
Indirect entrepreneurial practice learning can mainly be completed by the role and scenario simulation participation of some courses organized by the school. For example, actively participating in all kinds of college students' entrepreneurship competitions and industrial design competitions held inside and outside the school, and systematically studying the growth experiences of well-known entrepreneurs and business cases of well-known enterprises also belong to the category of indirect learning.
Direct entrepreneurial practice learning can be completed mainly through part-time jobs after school and holidays, trial companies, trial patent applications, trial copyright registration, trial trademark applications, etc. It can also be done by holding creative project activities, creating e-commerce websites, and planning the publication of books and periodicals.
Path 6: Campus Agent
Because of the lack of experience, ability and funds, it is very difficult for college students to start a business directly, and the success rate is neither realistic nor very low. However, campus agents generally do not require too much experience and funds. They can use their spare time to represent the best-selling products on campus, accumulate market experience and exercise their entrepreneurial ability. As a campus agent, there is no difference between success and failure. For college students, the more the better, the more money they can accumulate if they do well. In short, campus agents can be used for graduation.
In a word, entrepreneurial knowledge exists widely in the field of vision of college students' study and life. As long as they are good at learning, they can always find ways to display their talents. However, in a society flooded with information, what should we do? It's also important. Being good at learning and summarizing is always the motto of a successful person.
Path 7: Personal Online Shop
College students are the most dynamic group, and they are also the guides and beneficiaries of new technologies and trends. With the convenience and intuition of online shopping, more and more people shop online. Even if some people don't buy, they will go online to find out the market price of the goods they will buy. At this time, a peer-to-peer, consumer-to-consumer online shopping model began to rise, from ebay abroad to Taobao symbol in China, attracting more and more individuals to open online stores and sell goods online, which triggered a craze for individuals to open online stores. And college students are the main force in this group. Many college students see this trend and join personal online stores one after another. There are many successful people everywhere, and many college students choose to drop out of school and join online stores.
The reason why online stores have become a keen field for college students to start businesses naturally has its natural advantages. In addition to a wide range of sales, low promotion cost and low investment cost, the growing online shopping consumer group has made many college students optimistic about the online shopping market and can't stop.
At present, in addition to Taobao, Paipai, Yi Bei and other well-known platforms, there are constantly new and more subdivided online shop platforms. From the all-encompassing Taobao to the love of drilling the new world, college students can freely choose the online shop entrepreneurial platform. It can be predicted that in the future, it will be possible for individuals to open stores and sell cars online.