Lead: What are the reference materials of marketing planning papers? Marketing planning is helpful to the sustainable development of enterprises. The following is the reference of the marketing planning paper I shared. Welcome to read!

Part I: [1] Duan Xiaoming, Paul Hu, Zheng Xinghua, Xie Jindong. Analysis of the present situation and development trend of cosmetics market [J]. Daily Chemical Science.2013 (11).

[2] Zhuang. The Influence of Relationship Marketing Orientation in China Marketing Channels on Corporate Relationship Governance [J]. Journal of Management.2013 (10)

[3] yang hui Analysis of channel management of foreign brand bearings in China market [J]. Market Weekly (theoretical research) .2013 (05)

[4] Li yang Summary of Marketing Channel Theory [J]. Manager.2013 (06)

[5] stone. Comparative analysis of the competitiveness differences between Chinese and foreign supermarket enterprises [J]. Modern Marketing (Academic Edition) .2012 (10)

[6] Liu Xiaolian. China enterprise brand internationalization strategy [J]. Journal of Changchun Institute of Education.2012 (06)

[7] Qu Lina. Modern enterprise marketing channel system integration and innovation approach [J]. Modern marketing (College Edition) .20438+02 (05)

[8] Guo Huashan, Zhao Yi. Observation of cosmetic market at home and abroad [J]. Daily Chemical Science.2012 (04)

[9] Yang Baichao. Analysis on the problems and countermeasures of online marketing in China's cosmetics industry [J]. Modern business. 20 12 (03)

Zhao, Yue Caizhou, Chen Yuefeng. Where is the local cosmetics chain [J]. China Chain.2011(10)

[1 1] Yan Xinjie. Analysis of "Consumption Status and Trend" in Domestic Cosmetics Market [J]. Manager. 20 1 1(09)

[12] Chen Qiang. Analysis of cosmetic market at home and abroad [J]. Daily Chemical Science.2011(01)

[13] Wenhua Lu Peng. The game between China's high-end department stores and high-end cosmetics turned gorgeous [J]. China Cosmetics (Industry) .2010 (03)

[14] Lu Wen. Research on Marketing Channels Based on Supply Chain Management [J]. Modern Economic Information.2010 (02)

Tony. Supermarket forced palace cosmetics franchise store [J]. Medical Aesthetics and Beauty (Cai Zhi) .2009 (11)

[16] Liu Wei, Jin Yuanping. Design and Implementation of Channel Information Management System Based on J2EE [J]. Sci-tech Information.2009 2009 (10/0)

[17] Editorial Department of this journal, Zhang Ping, Jun Guo. 2007 China Cosmetics Law Year-Annual Cosmetics Industry Legal Memorabilia [J]. China Cosmetics (Industry). 2008(0 1)

[18] Gong Zhen, Lu Wei, Zhong Aiqun. Marketing channel structure integration based on channel power [J]. Business Times 2006 (1 1)

Fan Xiaojun, Jie Chen, Lu Zhiqing. A summary of marketing channel reform and mode selection research theory [J]. Enterprise Economy .2006 (03)

[20], Jiang,. Super Mario breaks through the first level: how to manage dealers? [J]。 Modern Marketing (Academic Edition) .2005 (11)

[2 1] Zhu Guiping. Customer relationship management and distribution channel integration [J]. Business Times. 2005 (24)

[22] Zhao Xiaofei. Research on the Selection of Marketing Channels and Evaluation Criteria [J]. Market Research .2005 (08)

[23] Zhang Jiming. From drugstore to clubhouse —— On the latest trend of cosmetics marketing model [J]. Daily Chemical Science. 2005 (05)

[24] He Yanchun, Zhang Zhihai. Rational Analysis on the Evolution of Marketing Channel Structure [J]. Journal of Hunan Engineering University (Social Science Edition) .2002 (03)

[25] Mount Yun Feng. Analysis on the problems and countermeasures of cosmetics supervision and management in China [D]. East China Normal University 20 1 1

[26] Nan Li. Research on the present situation and countermeasures of cosmetic safety supervision system in China [D]. Guangzhou University of Chinese Medicine 20 1 1

[27] Wang. Research on marketing strategy of Shanghai Laizi Cosmetics Co., Ltd. [D]. Xiamen University 2006

[28] Wu Danqing. Study on the safety and treatment of cosmetics in Quanzhou [D]. Huaqiao University 20 14

[29] Dong Bingxin. Research on the present situation and supervision of special-purpose cosmetics [D]. Beijing University of Chinese Medicine 20 1 1

30 Jacky. Research on cosmetics marketing channels [D]. Sichuan University 2003

[3 1] Miao Dan. Study on the Preference of Cosmetic Purchase Behavior [D]. bohai university 20 13.

References for marketing planning papers Part II: [1] Fred? r？ David. Strategic management [M]. Beijing. Economic Science Press, 2006.

[2] Stephen Robbins. Management. China People's Publishing House, 2002.

[3], Xu, Zhang Gengsen. Theory and strategy. Shanghai People's Publishing House, 1997: 270-27 1.

[4] Louis Boone, David Courths. Contemporary marketing. Machinery Industry Press, 2005.

[5] Li Rui. Research on the Innovation of Marketing Channel Management in China. Modern Business, 2009, (6): 96-97.

[6] Paragraph. Market research [J]. Frontier, 2005 (9): 97.

[7] Yang Shuhong. Analysis on the current situation and development trend of Chinese marketing. Science and technology information, 2007.50438+02.

[8] Wang Guodong. History and future of marketing theory, Jiangsu Business Theory, 2005, (1 1): 60-6 1.

[9] Xiao Fengzhen, Wei Xiuchang. Is 4P really out of date? Economist, 2003, (6): 267.

Yang Tao, Ge. Motivation analysis of enterprise marketing channel system innovation. Business Research, 2000, (5): 9 1-93.

[1 1] Bert? Rosenbloom Marketing channel management. Trans. Li Naihe, Mo et al. 6th Edition, Machinery Industry Press, 2003: 140-2 14.

Philip kotler is waiting. Marketing channel management. Translated by Li Naihe and Xi Fang Jun. Version 1 1. Huaxia publishing house, 2004.

Zangliangyun. The development of relationship marketing and its implementation strategy [J]. Business Times, 2008, (9): 20.

[14] Liu Hui. Research on sales strategy based on relationship marketing [J]. Economic Forum, 2008, (8): 15.

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