From a national perspective, the vast majority of college logistics are closely linked with teachers and students, ensuring logistics services and relying on the broad masses of employees to carry out their work; However, there are also a few logistics institutions and entities that are divorced from the masses to varying degrees; There are also some logistics departments that lack effective measures on how to grasp and take the mass line well. Therefore, how to adhere to the scientific mass line is very important.

(1) Establish the mass view of logistics work in colleges and universities. The mass viewpoint is the soul of the mass line. It can be said that what kind of mass viewpoint there is, what kind of mass line there is. The mass view of logistics in colleges and universities is the sum of the fundamental viewpoints and methods that logistics personnel correctly understand how to deal with the relationship with teachers and students. Establishing a scientific view of the masses can more accurately locate the relationship between logistics and the masses, improve the initiative of using mass work methods and the firmness of taking the mass line, and grasp the new requirements of "taking customers as the center, improving the well-being of employees and the satisfaction of teachers and students" in university logistics in the new period. The mass view of logistics work regards the satisfaction of teachers and students, satisfaction and dissatisfaction, happiness and unhappiness, approval and disapproval as the primary criteria for judging the success of logistics work; Take all relying on workers, all trusting workers and all serving workers as the primary basis of the logistics mass line; Drawing on the wisdom of teachers and students and uniting the strength of employees is the most important source of strength to improve the level of logistics service.

(2) Cultivate cadres who adhere to the mass line. After the correct route is determined, cadres are the decisive factor. After the mass line has become an important way to promote the logistics management in colleges and universities, it is urgent to form a cadre team that agrees with the viewpoint of mass work, grasps the knowledge of mass work, adheres to the methods of mass work and unswervingly follows the mass work line. It should be said that the logistics cadres in colleges and universities have a long tradition and a deep foundation to follow the mass line. The urgent task is to thoroughly educate logistics cadres to implement the mass concept and take the mass line in a down-to-earth manner. In the new era, how to better enable logistics cadres to implement the mass line is the key to integrate the requirements of modern logistics support with the elements of modern management, and improve the sense of urgency and mission, scientificity and long-term effectiveness of taking the mass line.

(3) arouse the enthusiasm of teachers and students. The "mass basis" of the mass line is the masses, and for the logistics of colleges and universities, it is teachers and students. The mass line of logistics management and service work can not be castles in the air, but must be grounded, deeply rooted in people's hearts and rely on teachers and students. On the one hand, we should improve the interaction between teachers and students and logistics work. As the biggest object of logistics service, teachers and students are the direct experience groups of logistics service products and the direct users of logistics reform achievements. They know the level and quality of logistics services best, and only they are most qualified to evaluate logistics work. Gold and silver cups are not as good as word of mouth. Therefore, it is necessary to improve the attention, understanding, support and participation of teachers and students in logistics work through various channels. Only when teachers and students participate in logistics work can logistics work have the broadest and most solid mass base and a solid and reliable "fan group". On the other hand, it is necessary to improve the participation of employees in logistics work. Employees are the object of logistics management and the main body of logistics services. Employees' thoughts and thoughts on logistics will affect their words and deeds in daily service. Only when employees and logistics are United as one person can we create a high-quality logistics service body. It is necessary to attract employees to participate in the decision-making and management activities of logistics work through various channels, brainstorm and mobilize all the positive factors that can be mobilized to condense into positive energy to improve the level of logistics. It can be said that fully mobilizing the participation of teachers, students and employees will surely make the logistics cause have greater development.

(4) Respect the subjectivity of teachers and students. With the changes of the times, both teachers and students and employees are no longer passive objects of logistics services, and their subjective consciousness is constantly awakening, and their subjective status in logistics services is increasingly apparent. At the same time, the construction of new service-oriented logistics has become a trend, and the service function of logistics has been strengthened day by day, that is, serving the scientific and educational life of teachers and students and serving the growth of employees have become the two major service purposes of logistics. We should believe that teachers and students can be our best customers and that employees can realize "self-realization"; Respect the opinions and suggestions of teachers and students on logistics, and respect the initiative of employees in logistics services; Guide and carry forward the initiative and enthusiasm of employees, so that employees can become the main force of high-level logistics construction and teachers and students can become the auxiliary force of high-level logistics construction; Positioning the role of logistics more accurately and serving teachers and students wholeheartedly have become the main theme and theme song of logistics in colleges and universities in the new period.

Second, the logistics of colleges and universities follow the mass line to avoid blindness

The masses are the loveliest, the scariest, the most respectable and the most pitiful-it seems that "the masses" are a complex. So how to follow the mass line and avoid blindness? This paper holds that we should think and explore from three aspects: embodying the times, grasping the regularity and representing the masses.

First, it embodies the times when taking the mass line. The mass line is one of the living souls of Mao Zedong Thought, and the mass line itself is also crucial, because the masses are endless and the most fashionable group. In the new era of mass line education and emphasis on mass line, we must incorporate the new environment, new requirements and new challenges faced by logistics services under the new historical conditions into the practice of mass line education, pay more attention to the new needs and concerns of teachers and students, observe the requirements of modern management system for logistics services, pay attention to the new changes of management objects and service subjects in logistics management, and explore management methods suitable for the needs of logistics work in the new period.

The second is to grasp the regularity when taking the mass line. In the in-depth education of the mass line, we must fully realize that there are inherent laws to follow in the development of mass line activities by university logistics, including the law of contradiction transformation. The interests of the masses are no small matter. Similarly, the clothing, food, shelter and transportation of teachers and students and the welfare life of employees are all affected by one incident. But among so many pairs of contradictions, to find the most important contradiction to solve, we must first solve the vital interests that the masses are most concerned about, and be good at preventing, passivating and eliminating contradictions. Laws of quantitative change and qualitative change. In the face of complaints from the masses, no matter how big or small, we should take them seriously and try our best to solve them. We can't solve them for the time being We should also tell the masses the truth, because small problems will accumulate into big problems if they are not solved. General law and special law. To do mass work, we should be good at finding out which are the general needs of the masses and which are personal needs. It is worth mentioning that we should be good at finding representative needs from individual needs, make preparations for better solving the general needs of more people in the future, and enhance the initiative of logistics work. Law of self-realization. We should believe that the masses can liberate themselves. They have the most wisdom and courage. We logistics workers should be good at coming from the masses, going among the masses and asking questions from the masses, so that more people can care, understand and support logistics work. In this way, the logistics work has the most solid mass base.

The third is to represent the masses when taking the mass line. As the saying goes, the eyes of the masses are discerning. That's because the masses know the actual situation at the grassroots level best and logistics best. The logistics of colleges and universities follow the mass line, which is welcomed by the masses, but there is also a requirement that they cannot go through the motions and engage in a "mass line education practice activity" that even the masses can't understand. To this end, we should start from three aspects to avoid the mass line becoming a "divorced from the masses" line. 1, to enhance the openness of work. For all logistics work, whether it is administration, party building, organization, etc. It is necessary to explain to the masses in time that the propaganda is in place, open the door to do logistics, and avoid self-entertainment behind closed doors; 2. Enhance the participation of the masses. Let the masses participate in the logistics work, listen to their opinions carefully, draw their wisdom extensively, unblock the channels for the masses to express themselves, and let teachers and students play a greater role in the educational practice of the logistics mass line; 3. Improve people's satisfaction. Whether the mass line is good or not should be judged by a standard. In addition to the self-evaluation of superior departments and logistics at the same level, the evaluation of teachers and students is also very important. The satisfaction of the masses should be regarded as the key index to measure whether a logistics really takes the mass line well.

In the fiery practice of mass line education, the logistics of colleges and universities should combine the actual logistics work, avoid falling into the misunderstanding of formalism, dogmatism and bookishness, and strive to find a mass line that is happy for the masses, welcomed by cadres and satisfied by superiors.

Third, the logistics of colleges and universities should follow the mass line and build a "logistics body"

To truly implement the mass line in university logistics, we must combine the mass line with the four basic dimensions of logistics work, namely, "improving logistics service, upgrading logistics management, deepening logistics reform and promoting logistics development", and strive to create a four-in-one logistics service, logistics management, logistics reform and logistics development.

(A) the construction of logistics services * * * one, consolidate the logistics mass line service foundation. Service is the most basic and primary focus and basic work of logistics work, and it is also the most extensive link between buyers and users of logistics service products such as teachers, students and customers. Customer satisfaction and happiness directly depend on the quality of logistics service products and the level of logistics service. However, in the process of logistics service, there are always contradictory groups between the subject and the object of logistics service. In some cases, the contradiction between the subject and the object of logistics service is even like a needle pointing to the wheat, rather than the harmony and glory we hope in our hearts. This is because the subject and object of logistics services have not found or expanded the "intersection" of * *, or the interests of both sides are completely different. In the contradiction group between the subject and object of logistics service, we think that the main contradiction lies in the logistics service department, which can directly determine the leading force and level of logistics service products (although there are many factors affecting logistics service, such as superior policies, logistics reform, market environment, etc.). ). In the process of alleviating, passivating and eliminating the contradiction between the subject and the object of logistics service, the logistics service department must take the initiative to win the satisfaction and support of the logistics service object by improving the service quality and service level.

Therefore, it is very important to abandon the traditional wishful thinking of "making decisions for teachers and students" like "making decisions for the people", and instead choose "making decisions for teachers and students themselves" or greatly improve the right to know, choose, judge and participate in logistics services, so that teachers and students can participate in logistics services, participate in logistics, understand logistics, support logistics and upgrade logistics to form an integrated logistics service.

Logistics services should have the following characteristics:

1, the subject and object of logistics services have the integrity of behavioral value. We should give full play to the enthusiasm and initiative of the logistics department, constantly innovate and improve logistics services, and at the same time let teachers, students and customers participate in logistics services to the maximum extent, not only by making suggestions, filling out forms and holding discussions, but also by participating in activities such as the formulation of logistics service objectives, the supervision of logistics service process and the evaluation of logistics service results, that is, participating in all links to realize the organic integration of subjective and objective behavior values.

2. The subject and object of logistics services have the same interests. Firstly, the interest orientation of logistics service subjects is to ensure the teaching and research administration of colleges and universities and the living needs of teachers and students, that is, social benefits; The second is to ensure the basic interests of the logistics department. The interest orientation of logistics service objects is mainly to enjoy high-quality, high-level and cost-effective logistics services. It is necessary for the logistics service subject to find more points of convergence with the interests of the object, so as to better realize the social and economic benefits of logistics while satisfying the interests of the latter, rather than obsessing over the contradiction of "saving logistics service cost and improving service level". The similarity between them is reflected in the mutual understanding and consideration of the subject and object of logistics service. The logistics department can feel the same way, and teachers and students can also care about each other.

3. The subject and object of logistics service have the harmony of relationship representation. Harmonious relationship between subject and object is the most remarkable feature of logistics service. This is mainly reflected in the following aspects: the subject and object of logistics service are related bodies of mutual respect and equality; the logistics department can not only shape and optimize the personality of the clients, especially college students, according to the traditional "three services and two education", but also install modern service marketing theory to "cultivate high-quality qualified customers", so that teachers and students can readily accept this set of logistics; At the same time, logistics service objects have various ways and means to express their various evaluations and demands for logistics services, and can get positive responses. Just like on Taobao, the "university logistics store" not only has good products, good service and good reputation, but also the "logistics service buyer" has given high marks, thoughtfulness and many recommendations-although some problems have been improved and solved through the friendly "private chat" between sellers and buyers.

(two) the construction of logistics management * * * the same body, consolidate the mass line of logistics management. Management and service are two major themes of logistics work. Without scientific management, talking about high-quality service is tantamount to seeking fish from a tree. Therefore, at any time, logistics should adhere to both hands, focusing on service and management, and both hands should be hard. When taking the mass line, we should understand this fundamental philosophy of logistics management and strive to establish a unified logistics management.

Many people think that logistics management refers to the sum of a series of activities such as logistics planning, organization and control under the guidance of school leaders and superior logistics associations (research associations). Generally speaking, logistics management is a "leadership matter", which has nothing to do with employees or has little to do with them. As a result, the management of some logistics departments has appeared "three beats" management, management and service "two skins" Employees have grievances, and teachers and students have complaints.

Why does China's characteristic logistics management have strong vitality? Because she relies on the participation of logistics workers, she has a broad mass base and strong grassroots support. Li Shimin, Emperor Taizong of Tang Dynasty, said that water can carry a boat and also overturn it. Why can the Red Army win the battle and why can our Party build a new China? Because we took a road of victory called the mass line.

Therefore, when strengthening the scientific management of logistics, we should not hesitate to mobilize the initiative and enthusiasm of logistics staff, believe that the participation of the masses is conducive to the scientific management of logistics, believe that the wisdom of the masses can improve the level of scientific management of logistics, and believe that the support of the masses is the basis of scientific management of logistics. Everything is for the masses, everything is believed in the masses, everything depends on the masses, and the logistics management system is built without hesitation.

In the process of logistics management construction, the key point is to implement the policy of "from the masses, to the masses", adhere to the integration of theory with practice, cadres rely on the masses, and the masses participate in management. The most fundamental thing is to establish the relevant organizational support system of logistics management.

Logistics management * * * is a practical management structure group, which needs a certain support system to play the great wisdom and positive energy of * * * management. We believe that at least three support systems should be established:

First, employees participate in the * * * management system. Logistics staff directly serve the front line and know the difficulties of logistics work and the needs of teachers and students best. Their participation can ensure that the decision-making work of logistics management is not divorced from the reality of logistics grass-roots units, from the reality of staff service, from the reality of teachers and students' needs, and is grounded, upright and healthy. Smooth the path of democratic life meeting of party organizations, general manager's mailbox, trade unions, women's federations, league organizations, etc., and build systems such as major decision-making hearings, golden idea competitions of logistics management, and direct participation of team-level staff and workers in management, so that the masses can act as "big protectors" of logistics management.

Second, teachers and students participate in the * * * management system. There is a famous saying in the business world: customers are the best teachers. It can be said that teachers and students are the best teachers in logistics promotion management. It is necessary to build a modern interaction management information communication system such as logistics service blog, Weibo, WeChat, QQ group and email. Through the establishment of professors' expert advisory committees, college students' logistics information liaison meetings, logistics service symposiums and other forms, we regularly go to the door to solicit opinions and suggestions from leaders at all levels, teachers and students on logistics services, brainstorm and gather more strength to draw a logistics dream.

The third is social participation and management system. In the information age with the vigorous development of knowledge economy, we are no longer a single logistics, but a big logistics of the whole education system and the whole society. It is necessary to introduce high-quality logistics management entities (such as brother universities and well-known social service enterprises), integrate and optimize logistics resources (such as realizing the docking of agriculture and schools), and promote the development of logistics management to a higher level through logistics socialization reform. From the national point of view, under the overall coordination of China Education Logistics Association, we will build a multi-party logistics management system with a wider scope, deeper degree and longer time, rely on the association to develop logistics, support school logistics and benefit teachers and students.

(3) Establish logistics reform and innovate the reform methods of logistics mass line. Logistics reform, change or unchanged? How to reform? This is a topic that the national logistics system has debated for decades, and it is also a topic that the logistics system has been practicing. No matter from the perspective of productivity development, the law of organizational development, or the effect of logistics reform, logistics reform in colleges and universities should become the main theme of logistics development in the new period. The logistics reform in some colleges and universities has not achieved satisfactory results, there are some setbacks, some detours, or indecision, which does not matter, because the growth path of new things is tortuous and spiraling. We should have enough patience and more space to wait for the grand picture of logistics reform to be fully launched. But in the process of logistics reform, what do cadres and workers think, see and do? Do teachers and students understand, support and participate? Is it to conform to the trend of reform, or to calm down and take the road of logistics reform that suits you? In fact, people, employees, teachers and students can ask about politics.

Marx said that once the theory grasps the masses, it will become a huge material force. The same is true of logistics reform. If our logistics reform idea cannot be accepted by all logistics personnel, the road to reform will be difficult, the reform dividend will be out of the question, and the strength of reform can only be hesitated in the document. No matter the universities that have carried out logistics reform or those that have not carried out comprehensive reform, they have the obligation and desire to let the logistics staff realize their dreams and lead a happier life.

How to represent, safeguard and realize the fundamental interests of logistics personnel and protect, promote and develop the fundamental rights and interests of teachers and students in the process of logistics reform lies in building a logistics reform that can represent, safeguard and develop the interests of the masses.

On the one hand, it is necessary to form a "unified thought" in logistics reform. Thought precedes action as lightning precedes thunder. Logistics reform is a systematic and huge project, which affects the whole body. Without unity of thought, it is difficult to keep pace. Therefore, through a lot of meticulous and patient ideological education, all logistics personnel should know, understand, support and join in the reform, and be the pawn of logistics reform to realize the dream of logistics reform in colleges and universities; It is also necessary to make school leaders, brother departments, teachers and students and relevant social parties pay attention to, encourage, support and promote the reform, encourage and call for logistics reform, create various favorable conditions for the reform, provide strong support, and avoid "single-handedly" logistics reform. Create a good reform environment, build a "united front" of logistics reform, make the words of supporting and encouraging reform become the "good voice of China" of logistics, convey the "positive energy of China", and create a good atmosphere for deepening the reform of public institutions in China. The idea of logistics reform is the same, which needs a lot of theoretical research results, timely publicity and reporting work, vivid logistics reform cases as the ideological basis, and also needs to be widely spread through those media means with great flavor of the times. Generally speaking, the idea of logistics reform in colleges and universities is gradually taking shape, and more and more people recognize and realize the effectiveness of logistics reform and become propagandists of logistics reform ideas. Many high-quality logistics service entities, such as Zhejiang University Xinyu Group and Su University Teaching Service Group, which are going to the society and brother universities, have become vivid samples of the socialization reform of logistics in colleges and universities, are the "propaganda teams and sowers" of logistics reform, and shoulder the mission of starting a prairie fire with the spark of reform.

On the other hand, it is necessary to create a "unity of action" in logistics reform. Logistics reform is the "collective action" of most people, not the "elite activity" of a few people, so building the mass base of logistics reform action will inevitably become the basic factor to determine how far the reform can go. It is necessary to build a modern logistics management system including logistics administrative management and logistics enterprise management, form an efficient, lean, pragmatic and clean logistics operation mechanism, strengthen the construction of logistics execution, integration, cohesion and innovation, make every step of logistics reform solid and steady, and make the logistics reform strategy a * * * action plan that can be said, done and done well. It is also necessary to make logistics personnel become new logistics personnel who meet the reform objectives, understand and support the reform through effective training, become "reformers" and "innovators" who are consistent in words and deeds, constantly accumulate reform experience, constantly innovate reform paths, continuously deepen reform achievements, and carry out logistics reform to the end.

(D) the construction of logistics development * * * the same body, depicting the mass line of logistics development. Who is the logistics development for, who depends on and who enjoys its fruits? This is an important proposition that the logistics system must be clear. Here, we can confidently say that logistics development is for the masses, logistics development depends on the masses, and the fruits of logistics development are enjoyed by the masses. Development is the last word; Development is the most beautiful scenery; Only by development can we really solve a series of difficult problems that affect the construction of modern logistics support system. The vast number of logistics personnel, teachers, students and customers are also looking forward to the better and faster development of logistics. Therefore, it is particularly necessary to build a unified logistics development, fully take care of the interests and concerns of the logistics-related masses, and meet the needs of the masses for development, support and participation.

The development and construction of logistics is the foothold of taking the mass line and the focus of realizing scientific and sustainable development of logistics. How to build a good body of logistics development depends on grasping two basic problems: the relying power of development and how to enjoy the fruits of development. Who depends on the development of logistics? Relying on the masses, to be exact, relying on the broad masses of logistics cadres and workers. Building a modern logistics guarantee system, improving logistics guarantee ability, improving logistics happiness index, etc. are all problems that need to be effectively solved before us, and they are all logistics flowers that need us to bloom with wisdom and sweat. Without the hard-working hands of logistics personnel, logistics is not development, and even maintaining the status quo is impossible.

Realizing the logistics dream depends on the strength of the masses. The source of our strength lies in the logistics people, who love to use their brains, are willing to endure hardships, are willing to contribute and help others, and they can turn the logistics ideal into the fruits of development. We should be good at protecting the enthusiasm and initiative of logistics staff in the development of logistics, maintaining their status as masters in the process of logistics development, constantly improving their cognitive level and happiness index of logistics development, improving their ideological consciousness and skill level in promoting logistics development, and making them an example of logistics development in the new period.

In addition, we should also make clear who will enjoy the fruits of logistics development. If only a few logistics cadres enjoy the fruits of logistics development, then such development is deformed, distorted and unsustainable, and it is difficult to win the support of the masses. After ten years' development, SUDA Teaching Service Group has adhered to the mass line, encouraged employees to share in shares and share out dividends, purchased insurance annuities for outstanding employees, distributed performance shares to supernumerary managers, and established a group fund to help employees in difficulty, thus creating a new collectivist microeconomic, winning the extensive support of nearly 8,000 employees, and inspiring the great vitality and vitality of teaching service group in developing the same body. Practice has proved that a sustainable logistics development must benefit the people and the people; Let the masses know that with the development of logistics, the prospect of logistics talents is bright, and we are doing it for ourselves!