Unconsciously, a happy and interesting activity came to an end. I believe that everyone has gained something. You can record these feelings in the activity summary. So what kind of activity summary is appropriate? The following is a summary essay (generally 5 articles) of carnival activities that I carefully arranged. Welcome to read, and I hope you will like it.
Summary of carnival activities 1 1. Related issues in the early stage of carnival
The overall preparation for the (1) activity was relatively hasty, and it took 12 days from 15 to127, and the activity planning scheme was completed at noon that day, so the activity planning was not perfect.
(2) The publicity method is too simple and the publicity effect is not obvious. On the 27th day of the activity, most students are studying and thinking, but the number of parents of international students is small. There are three traditional ways of publicity: newspapers, on-site packaging and leaflets. The warm-up preparation is not sufficient, and there is subjective speculation about the publicity effect.
(3) In the early stage of the incident, we failed to grasp the publicity effect, relied too much on the media publicity of the New Express, overestimated its publicity influence, failed to make a correct judgment, timely increased or changed the publicity methods, and made better publicity choices.
(4) Lack of packaging experience at the event site, so that the archway was delayed.
(5) Insufficient communication with advertising partners, and indecisive operation on specific matters, which affects the publicity process.
(6) There is still a lack of rigor in the consideration of media propaganda words, and there are almost irreparable low-level mistakes in the half-page advertisements of New Express.
(7) The subjectivity of the dress-up at the event site is unclear, lacking fresh highlights, and the form is too conservative, which fails to attract attention among the target propaganda objects and becomes a topic.
(8) Inadequate preparation of riddles and repeated setting of activities put pressure on implementation.
(9) The cooperative organization mode changed during the activity (New Express organized schools to throw brochures/participate in exhibitions and put advertisements in New Express), which led to the slow progress of the overall activity.
Two. Activity summary and analysis
Activity marketing is mainly divided into three key links: pre-activity warming-up, activity content setting and integrated organization mode.
(1) Selection of publicity mode
Advertising can be divided into coverage type and precision type. The overall coverage type of this activity is relatively heavy, mainly advertising in New Express, with a single form, a traditional way and a relatively general effect. In view of the lack of preparation time for the event, the accurate advertising of this event is relatively extensive and the execution is insufficient. The main performance is that the activity information is conveyed to students through teachers in city schools, and the implementation is not in place.
The choice of propaganda methods must adhere to the principle of "entering the contact surface of propaganda objects" Accurate publicity is based on the study of the daily contact surface of the propaganda object, and achieves the most effective effect in the simplest way.
(2) the choice of marketing means
According to the integration of target groups: students, parents and Guangdong Education City itself, this activity is very beneficial to cross-border marketing, emotional marketing, love marketing, knowledge marketing, event marketing and celebrity effect marketing.
A. Cross-border marketing: train schools, restaurants and famous clothing stores in the city, and integrate cross-border marketing into one activity. For example, "applicants in training schools can get a coupon of 0/00 yuan for their hometown in Shandong" and "Guangdong Education City (universal in the whole city) 100 yuan for spending all over 300 yuan in their hometown in Shandong".
B. Emotional marketing: The emotional appeal between students and parents can easily become a sharp weapon for our marketing. By means of "son cooks, mother eats" and "helping mother choose clothes", we will fully mobilize the resources of students in training schools, train schools and cooperative stores to offer discounts, benefit old customers, drive new customers and attract the participation of surrounding parents.
C. Love marketing: One of the activities, "Love Charity Sale", belongs to the category of love marketing. Parents are eager to establish a positive image in their children's minds, and love marketing caters to such psychological needs. For example, "charity sale" and "charity donors" can receive course coupons, discount meals for love, coupons for love clothes and so on in Education City.
D. Knowledge marketing: "Teaching riddle quiz" is a knowledge marketing activity. Although it failed to form a thematic activity, it added color to the activity. Knowledge marketing refers to injecting knowledge into the marketing process to help consumers increase their knowledge, thus achieving the purpose of influencing consumers and spreading brands.
E. Event marketing: Celebrity effect marketing can be used as a kind of event marketing, which can create relatively topical events, arouse the discussion of publicity target groups and enhance their influence. The marketing scope of Guangdong Education City event is for nearby families, such as "Teaching Debate between the Principal of Dongfeng East Road Primary and Secondary School and the Principal of Zhixin Middle School".
(3) Dress for the event site
The publicity and dress-up at the event site mainly lies in being close to the psychology of the propaganda object, grasping the curious eyes, taking "being seen" as the first priority and "simple and clear introduction" as the key. There are various means in society, and it is difficult to arouse people's curiosity about propaganda. In the form of publicity, we should either use a "bigger" visual impact scale (such as the 7-layer T-shirt of Tide washing powder) or use an "updated" publicity form to strictly implement the distinctive theme from beginning to end.
The scene of this activity is mainly decorated with cartoon images loved by primary and secondary school students and festive atmosphere that parents are keen on, but the theme of the whole activity is not particularly vivid, which can't cause people to stop and discuss and pass on word of mouth in the past.
With regard to the content of this activity, from the perspective of "platform", "I set up a stage and you sing a play" involves the activities organized by the Education City itself, and only "teaches riddles". It reduces the burden of many activities, increases the uncertainty of the effect on the day of the activity, and overestimates the influence of the New Express activity.
The more activities, the better. It is necessary to have the finishing touch. Use the activities of "highlighting key points and highlighting key points" to set off the theme and enhance the recognition of the whole activity, which is easy to be remembered by the crowd in publicity. Integrated organization mode:
(1) cooperative organization channels
There are many cooperative units in this activity, which is very conducive to the promotion of cooperation channels and saves a lot of manpower and material resources. It is very wise to take the New Express as the organizer of this event. Make full use of the media publicity channels of New Express.
The publicity channels of another group of training schools participating in the cooperation have not been well utilized. Official website, Weibo, the brand training schools in the forum, as well as the introduction of activities and teachers' classroom activities in the leaflets of our own school, have not made full use of the consideration of developing surrounding schools as publicity windows for long-term activities.
Carnival activity summary 2 (1) planning
There are some shortcomings in the pre-planning of carnival. This is the first time to hold a community carnival, so it needs more time to prepare, but the community department spends more time preparing the planning book during the summer vacation. And the content of the planning book is not very systematic. But it was revised later, and the effect was much better. It is worth mentioning that planning should clearly arrange which departments cooperate with each work, not just stay in their own departments; And after planning, we should discuss and submit relevant materials at the regular meeting.
(2) publicity
The publicity work of this carnival was well done. The overall posters and posters of various institutions are very good, and radio and television stations have also received very good results. But there are still some problems in some details. For example, in the posters of various societies, some specifications are incorrect, leaving a blank on the poster frame, or even putting the original poster on the poster frame without disassembling it, and seeing the original poster at the border will greatly affect the effect. And there are few posters with low quality. It is hoped that the club department will remind and review the posters before they are exhibited, and pay more attention to the exhibition of posters in order to improve the quality of posters.
(3) Carnival
The atmosphere of the carnival that day was very good, and most of the students who participated were enthusiastic. The number of participants is also quite large, which is basically similar to the expected number. But there are also several problems, such as congestion. The booth setting of the carnival is not reasonable. Although the special situation is not quite the same as expected, we should also think about the response plan here, which is of great use to the future work. There is also the distribution of people. Most students are crowded in front of the library. Of course, this is hard to avoid, and the street dance performance is really the most impressive. If it is really impossible to make the crowd more evenly distributed, we can consider adjusting the booth layout to make more room for the street dance club.
There is also the sound effect of the day can not be in place. It's just a maneuver, which is difficult to control, but it should be avoided as much as possible. If possible, simply test before the activity and find other ways to solve the problem. At least have this awareness to avoid sports problems.
On the same day, some organizations reported that the recruitment situation of this carnival was not ideal compared with previous years. This is mainly reflected in the insufficient number of applicants. The club department needs to think and analyze the reasons for this situation, and see which link is out of order, or just a normal individual situation. This problem needs attention.
There is also a display board at the end of the day. There is not much problem here, but it can be done better. This should be taken into account when planning. If there are not enough volunteers, we can consider whether it can be arranged in advance, and some exhibition boards can be handled by the community itself.
(4) As a whole
Generally speaking, the carnival was well organized, and most students and clubs expressed satisfaction. The atmosphere at the scene is quite good, which can be said to be a good start for future reference. The club department has spent a lot of time and energy here, and it is quite worthy of recognition and appreciation to achieve such an effect. I hope the minister can continue to work hard, sum up experience, communicate with department members more, and cheer for the construction of the club department!
Summary of carnival activities. When bloom is warm in spring, it is full of charm. In order to enliven the campus cultural atmosphere, show girls' elegant demeanor, build communication ties between girls and between boys and girls, help girls grow up and realize their wishes, and let girls' charm fly with their dreams in the spring breeze in March. We actively carried out a series of activities of Happy Carnival for Girls' Day.
First, the pre-publicity of Happy Carnival:
In order to successfully hold the Happy Carnival, members of our department, in their daily management work, borrowed the power of the network and made more people know about the "Happy Carnival" of our Girls' Day activities through the publicity of Weibo. In addition, our department cooperated with the Women's Department of North China University of Water Resources and Hydropower, and our department launched the poster of "Happy Carnival". A series of publicity activities made most girls actively participate in the activities, which laid a good foundation for the success of this activity.
Second, the activity process
In order to make girls actively participate, our department organized and designed fun games. At 8: 30 pm on March 7, the "Happy Carnival" officially began. According to the procedures prepared in advance and the organization of our staff, the activity went very smoothly and the atmosphere was warm.
Third, reflection activities:
By organizing and participating in activities, the etiquette department summarized the following lessons. We didn't arrange the time reasonably enough, so the activity was postponed. Although we encountered some difficulties in the preparation and implementation of this activity, we all overcame them one by one, which not only exercised our ability, but also made our "Happy Carnival" flourish.
Of course, there are still many problems and shortcomings in our work and activities. We will continue to work hard, foster strengths and avoid weaknesses, improve shortcomings and deficiencies, and achieve more excellent results in future activities and work.
Carnival activities summary 4 Overview:
With the strong support of the Youth League Committee and the Federation of College Students' Associations, on the afternoon of February 8, 65438, the exhibition of children's handcraft club was successfully concluded, achieving the expected purpose.
Activity flow:
On the morning of the activity, community members received tents, community flags and brands together. After arriving at the designated place, with the help of the staff of the Social Welfare Association, everyone set up the tent together. Then it took less than an hour to prepare and arrange the representative works of the community and the small games to be played on the day of the event. At nine o'clock, after receiving the park ticket, the activity officially began.
At the beginning of the activity, many students came to ask questions and participate in small games, and many students interested in handicrafts came to visit, show their works and actively participate in handicraft teaching activities. There are quite a few students involved in the small games of throwing table tennis and hanging bottles. Because the small game is very interesting, all the participants have a good time, and those who successfully complete the small game are rewarded with corresponding garden tickets. Because there were too many participants in the game, the lottery tickets received in the morning were distributed quickly, and there were not many left, so we had to stop the small game activities. As for hand-making, as long as participants make difficult origami with paper, they will get a garden ticket. This activity also attracted many people to participate, so that in the end, countless origami were left, which also showed the success of the activity. In the afternoon, besides playing small games, I began to teach handicrafts, which attracted many interested students to participate. Through the guidance of club members, they all learned the handicrafts they were interested in, and the club gave them all their handicrafts, and the participants left with satisfaction. By four o'clock in the afternoon, the tickets were basically distributed, and the members of the club were very tired and hard, so everyone packed up and finished the activity. Self-evaluation:
Generally speaking, our children's handicraft club has been very successful at all stages, and the reasons for its success are summarized as follows:
1, which is well prepared.
"Everything is established in advance, and it will be abolished if it is not planned" has been fully reflected in this activity. It is precisely because of thorough consideration, planning and preparation that this activity has the premise of success.
2. Close cooperation
Active assistance and efforts in many aspects are the guarantee for the completion of the activities. Although everyone worked hard in the activity, everyone was United and active and made great contributions to the activity.
At the same time, there are some shortcomings in this activity. For example, the number of participants in this activity was obviously insufficient, which led to some confusion at the event site, and everyone felt a little overwhelmed; What's more, the community works displayed are not good enough, and more people are playing small games instead of visiting the works.
Activity results:
1. Successfully completed the "Community Carnival" garden party, strengthened the construction of campus culture and enlivened the campus atmosphere.
2. Fully demonstrated the characteristics of the community, and achieved the purpose of promoting the handicraft society and expanding the influence of the community.
3. Recruit 16 new members to join the handicraft society and inject fresh blood into the handicraft society.
4. Entertain the students who participated in the carnival activities, and let them have fun in the activities.
Although everyone worked hard, the members of the club got a good exercise because of this activity.
Conclusion:
Thank you for providing this activity, which has fully demonstrated our community.
Thank you to the club members who worked hard in this activity. You are an important reason for the success of this activity.
Summary of Carnival Activities 5 20xx On the afternoon of April 28th-30th, our school successfully launched carnival games.
In order to establish students' self-confidence, cultivate children's cultural and artistic quality and aesthetic taste, let children spread their imagination wings and give full play to their creativity. Before the activity, the teacher collected the games that students are interested in in in life, and improved them according to the games, and finally determined eight projects, which fully reflected the subject characteristics of art and had interesting elements.
The game "Super Change" plays with happy laughter. This attitude of breaking the rules and opening up the mind allows students to "cooperate in competition and compete in cooperation". The game makes everyone feel the pressure of competition, on the other hand, they also experience warmth and happiness.
The "three-dimensional building" game emphasizes the flexibility and patience of students' hands. Students' patience and control can be exercised through games.
"You guess I draw", "Creative jigsaw puzzle", "Painting relay-you guess I draw and he cuts" and "Creative origami" guide students to exert their imagination, explore their creative potential and develop their creative imagination in game activities. Through this activity, students are trained to exercise their spirit of struggle in the activity. At the same time, let students cultivate a good sense of team in the activities.
Students grope for experience in the game and quickly enter the game role. Through this activity, I deeply realized that to unite and cooperate, individual strength is very small, even the most difficult things can be solved smoothly by uniting and relying on collective strength; No matter what you do, you must have a plan and be fully prepared; Learn to improvise.
Through these games, students can relax and immerse themselves in the fun of the game. Participating in the competition not only exercised my body and mind, but also gave my body a rest, which was deeply loved by my classmates.
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