1. Low sales threshold

At present, the sales posts in most departments are relatively low, and there are no "hard" technical barriers. Different majors and even different degrees can do sales, so this has led to the disdain of undergraduate graduates to do this job. For example, if you are a fresh graduate of 985 marketing, you will be uncomfortable in this position with an accounting graduate with a college degree (not discriminating, just indicating the starting point).

2. The pressure of sales work is great, and the position is unpopular.

Sales work is a very hard work, and its work pressure is often greater than other jobs.

As graduates, our understanding of sales generally stays in some salesmen who shuttle between high-rise buildings with business cards; A salesperson who walks on the road and keeps selling you products that are not true and false; We are more or less disgusted with some telemarketers who sell houses and cars for no reason. Every time we meet them, we will walk away in a hurry or hang up the phone, and sometimes even swear. Or we often find four big characters posted at the entrance of the school dormitory: "Not for sale."

What do these experiences show? In most people's eyes, sales work is unpopular with others and can't get due professional respect. How can a graduate engage in a job that he even looks down upon?

3. The sales revenue is unstable

Most enterprises have higher requirements for sales staff and lower basic salary. If they want to get a high salary, they can only work hard and make achievements. Therefore, for newly graduated college students, when they can't even guarantee their own lives, they naturally won't take the risk of doing a job with unstable salary.

But in fact, everyone's misunderstanding of sales is still very deep, which is embodied in:

1. Not all sales posts have low thresholds.

However, what we need to know is that the so-called low threshold is only the low threshold for recruitment. The recruitment threshold is low because this line is the focus of fishing everywhere, and the elimination rate is extremely high. Therefore, it is necessary to recruit a large number of people to make waves, wash sand, and discard the false and retain the true.

In fact, the sales threshold of some positions is very high, which requires you to have certain professional skills and education, such as advertising analysts of Internet companies such as BAT, Huawei and Headline.

2. Sales is not just a low-end job.

Every job will be divided into different grades. Sales, like programmers, civil servants and doctors, will be divided into three grades: low, medium and high.

If you can go to some leading companies, the sales prospects are still very good, and the recruitment threshold of these companies is often higher, such as BOE, Kensi, Huawei, BAT and so on. The sales staff of such companies often face the customers of large companies. Because of the superiority and big platform of its products, you will also become promising.

For example, some technologies have high sales, positioning and recruitment thresholds, such as telecommunications equipment, precision instruments and equipment, industrial software, medical equipment, medicine and other industries.

Generally speaking, why are many graduates unwilling to do sales, or even feel ashamed? Just as many people look down on business administration, marketing and other majors, the fundamental reason is that their understanding is narrow and biased, not because these majors are not good, but because most people's cognitive defects lead to their one-sided understanding.