First, advantages

1, cultural advantages. Compared with other social groups, college students have higher knowledge storage; And strong learning ability; More proficient in the use of the network; College students have innovative thinking; Be able to shine flexibly in online shop entrepreneurship.

2, the cost is low. College students have more spare time to manage stores, and can minimize the expenditure of money in opening funds. Unlike opening a store in a physical store, there are many issues to consider, such as rent, utilities and so on. As long as the appropriate shop decoration is carried out on the network; Supply guarantee; Appropriate publicity; Customer service. You can have a good shop.

3. Time and place are not limited. The shop is open 24 hours a day for 365 days, even if there is no one at night. Not limited by space, the store can also accommodate many exquisite goods. Buyers are not limited by geographical location. As long as there is Internet, buyers can shop anytime and anywhere.

4. A lot of support. National policies encourage college students to start businesses, schools strongly support college students to start businesses, and parents actively encourage college students to start businesses.

5. Relieve employment pressure. College students face employment pressure as soon as they graduate. For college students, this is a very good opportunity to start an online business and put what they have learned in school into practice. Even if I failed, I gained experience.

Second, shortcomings.

1, inexperienced. The biggest disadvantage of college students' entrepreneurship is their lack of experience, interpersonal relationship and business experience. If the management is not good, it may be the result of failure.

2. Low credit rating. The biggest support of online stores is the supply of goods. Because college students are inexperienced, it is not easy to find reliable sources of goods.

3. Lack of guidance. College students are easily disturbed by external things and hearsay, and make wrong choices and behaviors. Without correct guidance, there will be many detours.