According to the query of Jianghan University, the National College Students' Network Culture Festival is a comprehensive platform to display and promote the achievements of college students' network culture, aiming at stimulating college students' enthusiasm and creativity for network culture and improving their network literacy and comprehensive quality through colorful activities and competitions. During the activity, participants can show their understanding and creativity of online culture by submitting various forms of online cultural works such as words, pictures, audio and video. At the same time, they can also exercise their network skills and teamwork ability by participating in various online and offline activities, such as online essay contest, online creative design contest and online public welfare activities.