First, collect and purchase Taobao University tutorials. How to open a Taobao shop? This has always been something that many novices want to know. First of all, let's talk about the operation: collection and purchase have a greater impact on the baby. When the baby collects and buys more, the baby's popularity and weight will be higher. The proportion of stores' collective purchase helps to improve the weight of stores, and at the same time increase the visibility of products in search, thus improving the search weight. According to the analysis of business personnel, the data dimension is mainly in the last 7 days and 30 days. Short-term data is accidental, and data with too long cycle will be affected by various factors. Therefore, it is more beneficial to the later operation to pay attention to some special time nodes in data analysis, such as the proportion of centralized purchase before the big promotion. Calculate the value of your collection and purchase through data analysis. Generally speaking, you should ensure the proportion of your collection and purchase in the early stage of operation. In addition, the collection and purchase are in a state of gradual growth, the number of visitors increases, and the number of collections and purchases increases. Do these two things well, and the weight and data will increase rapidly. 1, how to improve the collection purchase? For the collection and purchase indicators, there will be a normal calculation, so the normal operation still needs to be improved through some skills. When the data grows steadily, the collective purchase rate will also increase. (1) Deepening the guidance can set a relatively personalized and eye-catching position, which is convenient for reminding buyers to click on the collection, otherwise some people will not have the habit of collecting after reading it, which is helpful for proper guidance. ⑵ There are many ways to collect politeness, and the common ways have certain effects. Guide buyers to collect through coupons, preferential distribution of collections, etc., and gradually increase the collection rate. (3) Marketing guidance, such as event design, is actually stronger than anyone else's ability, especially if you want to make a store better and better, you need good marketing ability and innovative thinking. Event design is actually a very simple example of strengthening product sales in this way. For example, you can set up lottery and other activities to stimulate buyers' collection and purchase behavior. When you buy products by lottery, you must have a lot of accurate traffic, which will help more obviously. The idea is this, but you need to combine the specific store situation, analyze and judge according to the actual situation, and the way to effectively help your store improve is valuable. 2, click-through rate and repurchase click-through rate, conversion rate and repurchase rate need not be described too much. You know, the system will judge whether your product has advantages according to the data dimension. The better the data, the higher the click-through rate of the baby and the higher the weight. For the repurchase of old customers, the baby will be considered by the platform to be of relatively high quality and will also have a weighting effect on the baby. Being able to make good use of repurchase and do a good job in customer operation is a good accumulation and precipitation. Usually, a new store starts from the foundation and needs the growth of operation and maintenance data in the early stage. When the data has enough support, the key to growth will be done well, so that the weight will increase and the product will have higher weight to break through the bottleneck and surpass the opponent. Second, the crowd tag crowd tag has always been a hot topic. What the platform is pursuing now is to optimize the user's shopping experience and do personalized search and display. Different crowd labels also represent different information. The platform will judge the buyer's label according to the browsing habits of the buyer's account, the category of attention and the comprehensive data such as buying baby. Tagging products through multi-dimensional data such as buyers' visits, collections, purchases, and purchases, and then matching product labels with buyers' labels is an experience of thousands of people. Therefore, the more accurate the crowd is, the easier it is to obtain accurately matched traffic, and the more conducive it is to achieving transformation. So if you have the resources of old customers, it is also convenient to strengthen the label, pull the accurate crowd label, and the old customers do the label weight, which also has a weighted effect. In addition, through train optimization, accurate keywords and crowd methods are needed, and the baby is labeled accordingly, and the accurate crowd is gradually corrected to get the weight and data. Summary: For a good shop, some details are very critical. If you want to do better and get head flow, you must rely on the details of these operations. Especially for the gradual and stable upgrade of store products, details, coordination of each step, promotion of drainage, comprehensive optimization and operation strategy are needed. Step by step, in order to stabilize the situation and reverse the situation at a critical time.