Specialty setting in higher vocational colleges: e-commerce: e-commerce, mobile commerce, network marketing; Press and publication: network news and communication, news editing and production, communication planning.

Major suitable for new media operation

1. Creative topic selection needs to be sensitive to news and quickly capture people's psychology. The matching majors are psychology, journalism, natural language processing and artificial intelligence. Maybe everyone will be surprised, using artificial intelligence for creative topic selection? Yes, with proper training, robots can quickly find news hotspots in large documents through semantic recognition technology, and the efficiency is several times higher than that of humans.

2. For content presentation, music major and interactive design major are essential, and other parts are determined by the nature of operation. The majors with matching marketing nature include advertising, marketing, Chinese language and literature, history including philosophy and cultural anthropology, and geography including human geography and natural resources; The majors corresponding to the nature of popular science are science, engineering, agriculture and medicine with strong science and technology; The exhibition and matching majors of brand exposure nature are photography, director, image processing and so on.

3. Editing optimization, corresponding to audio and video editing, image processing, AR/VR design and other majors.

4, into the monitoring work, matching communication, statistics, sociology and other majors.