It is said that there is a carpenter named Xu in Yongkang, Zhejiang Province. He got married at the age of 20. At that time, he lived with nothing but one skill. When the wind of reform and opening-up spread all over the country, Xu Hongtao and his wife Xu Hui rented a shop and started a business. At first, Hui made a simple sofa at home and talked nonsense in the shop, but his business was getting better and better and his family was getting richer.
A few years later, Ningbo Shen Meng took the lead in producing and selling Simmons in Zhejiang. Xu Hongtao found business opportunities and went to Ningbo to contact him. Chen Shousong, the boss of Dream God, is distinguished. At that time, he had passed the age of no doubt and decided to supply Xu with every 770 yuan. Xu had no choice but to try to buy ten air tickets back to Yongkang, which cost more than 900 yuan plus freight. At first, Xu was very nervous and sold it at the price of 1200 yuan. Unexpectedly, it was sold out soon, and Xu was overjoyed. He wants to be diligent in buying and selling, and his profits are gradually increasing. Later, every time he sold one, he could make a maximum profit of 1000 yuan. Over the years, Xu has accumulated hundreds of thousands of wealth.
1994, Hangzhou Shi Xiang Road Furniture Market opened. Not content with tinkering around in Yongkang, Xu led his wife to Hangzhou to develop, rented more than 400 square meters of floor on the second floor of the furniture market and started to do business, spending as much as 20 thousand yuan a month. When I first arrived here, Xu and others really suffered a lot. On the one hand, Xu is a stranger to Hangzhou, and he spent a lot of money. On the other hand, because Mengshen himself opened a shop in Hangzhou furniture market, Xu's products are few. On the other hand, "Flower as Media" and "Happiness Gate", which later took the lead in Zhejiang mattress market, all opened stores in the same market, and Xu's products had little advantage. So Xu Yue lost more than ten thousand yuan. The wife complains about her impulsiveness, but if she moves, she is to blame. Xu became angry. At this time, someone has traveled to and from the Pearl River Delta and organized furniture sales from Lecong Town, Shunde City to Hangzhou. Very happy to see them, Xu decided to enter Guangdong another day. His wife refused, and asked the strong man to break his wrist and return to Yongkang to return to his old job. Xu went his own way and didn't listen to his wife.
Shunde is about 50 kilometers away from Guangzhou, and the local government intends to turn Lecong, Longshan and Longjiang into furniture distribution centers in China and even Southeast Asia. Overnight, large and small furniture factories have mushroomed. Xu was at a loss, but he took his time and finally turned his attention to Jin Fu Ji. Zhou Zipeng, the boss of Golden Fuji, is slightly younger than Xu, tall and thin, studious and enterprising, and has a good popularity. He is more than a foot thick and can take Harvard management courses five times. 1994, the director of a fabric factory in Huzhou, Zhejiang allowed him to postpone payment for more than 500,000 yuan. Zhou often goes to the top furniture exhibitions in Europe and America, which has aesthetic taste. Later, it hit it off with Italian Stallone and founded Stallone China factory. When Xu met Zhou, Zhou was already ambitious and wanted to open the national market. The two hit it off, and Xu pulled a truck mattress back to Hangzhou. At that time, Zhejiang's "Huamengxi" (flowers as media, dreams as gods, happiness at home) mattresses were all imported from Guangdong, and Zhou's Golden Fuji was dominant in terms of price, materials and workmanship. Xu quietly, a blockbuster. Sales of mattresses soared. At the highest time, the monthly sales exceeded 800, all of which were envied by "flowers".
Xu's wife finally got down to earth, specializing in housework, and took a glib woman as an employee. Among them, Zhang Qin, who is famous for her flamboyant personality, despises her husband because of her beauty and ability. Xu's wife pities her ability and allows her to have an affair with others during office hours. Xu Hongtao decided to set up his own factory because he saw that it was profitable. Xu Hui didn't want to stay in Hangzhou for a long time, so he persuaded Tao Hong Yongkang to set up a factory and go back to his hometown to take care of the factory for her husband. The couple made Simmons and a soft bed. At first they were named Menglan, and later they were named Haozu. At that time, only a few people produced soft beds, which were not only simple and easy to make, but also in short supply. By 1998, some people even came to the door and demanded goods by cash. After Xu's wife returned to China, she handed over some of the sales in Hangzhou to others, but another employee in the northeast of Xu disdained his behavior and sometimes held a grudge against him. One day, Zhang's father called Zhang, Zhang was absent, and the employees in Northeast China failed to cover it up, so Zhang's father got the ironclad proof of his wife's infidelity. Zhang Qin was badly injured and bears a grudge. Seeing that Xu's wife didn't blame the northeast employees, she had different ambitions. A few months later, she pretended that a customer from Ningbo pulled a car mattress from Golden Fuji back to Hangzhou to compete with Xu Hongtao. Xu Xin is a factory, but Zhang has no choice. Zhang also became rich soon. At this time, Golden Fuji officially changed its name to Stellen, producing and selling sofas developed and designed by Italian headquarters, and quickly developed into a famous sofa brand in China. Zhou Zipeng concentrated on managing the sofa kingdom and let the mattress develop, and the Stallone mattress was gradually covered by the "Hua" in Hangzhou. Zhang Qin's personal strength can't make Styroland mattress bigger, and his situation is gradually weakening due to poor financial management. Zhang Qin, also a female hero, saw that business was not improving, so she made a bet with others and wanted to get rich overnight. Finally, she became a salesman in Huaxi Furniture Factory, and she has been dormant ever since. 1997, the boutique hall of East China Furniture Market opened, attracting many manufacturers from all over the country to join. Among them, Lin Sheng, a Wenzhou native, took a fancy to Stallone sofa and sold it in East China Hall 2 with great fanfare, and hired Ye Limin and others as salesmen. Ye Limin once worked face to face with Zhang Qintong in Hangzhou furniture market, and he clearly knows Stallone's glorious history. Since Lin Sheng, he has been trying to promote it, and Lin Sheng has made many achievements because of it. Lin Sheng is generous by nature, likes to make friends and doesn't care much about business. However, Stellan's products are quite distinctive, and with Ye Limin's diligent promotion, Lin Sheng is still rich in financial resources. However, the good times did not last long. Soon, a sofa manufacturer named Hailong appeared in Hangzhou, making sofas near Jianqiao, often imitating their model, and the advantages of Stellan sofa gradually became smaller. Gu Jiahui, the boss of Hailong, has great courage. As a strong man, he appeared in many furniture cities in Hang Cheng, and later changed his brand name to Family Craft, holding the first place in Hangzhou sofa. Lin Sheng is in trouble in business, but he is in no hurry. He continued to drink and have fun, and later he got a confidante and gave away hundreds of thousands of money accumulated in Hangzhou. Lin's wife angrily denounced her absurdity and refused to go back to Hangzhou on the grounds of her parents' family. Since then, Stellan Hangzhou has become a vacant room.
Liang Manxing, sales vice president of Strand, is eager to persuade him to lead Chen Zhiliang, a dealer in Xiaoshan, Hangzhou. Chen Zhiliang is 30 years old, burly and generous. His wife Qi Yueqin is gentle and virtuous. The business done by the couple in Xiaoshan is very prosperous, with a business area of thousands of square meters. Liang Manxing's request coincides with the opening of Hangzhou Huadong International Furniture Plaza. Chen Zhiliang immediately decided to rent a business area of 500 square meters on the third floor of the International Plaza for business operation. Liang Manxing was overjoyed and devoted himself to designing the shop for him. Chen Zhiliang spared no expense and decorated it carefully. Soon, the renovation of the storefront was completed and it became the first international plaza. The whole museum rushed to tell each other and watch it. Chen Zhiliang persuaded Li-min Ye to work for him, so the software and hardware were complete and the business was booming. Liang Manxing put down a big stone in his heart and was quite complacent.
After Chen Zhiliang's success in Hangzhou, he wants to rectify Xiaoshan's business premises, and the International Plaza is basically managed by Ye Limin. One day, Chen Zhiliang and Ye Limin were chatting in the shop. Suddenly, he felt trance and crazy. He said, my life is over today! Ye doesn't believe it, and he's mad at him for talking nonsense. Chen Ye felt that what he said was unreasonable, so he didn't say anything more. However, I am tired of going back to Xiaoshan, and I am afraid that Ye and others will laugh at its absurdity. So I got up and drove Santana back to the elementary school. After crossing the third bridge, I saw a green light at a crossroads and stepped on the accelerator. Unexpectedly, a big truck was coming, and Santana finally entered his abdomen, and Chen died. When the bad news came, all relatives and friends were shocked. The bosses of East China Furniture Market, Zheng, Lou Hongliang, Si Juan boss Liang Manxing and others immediately rushed to the Chen family to express their condolences. Qi Yueqin was heartbroken and led her youngest son to thank everyone. Zheng, Lou, Liang and others said that they would help orphans and widows overcome difficulties, and Ye Limin also promised to take the lead for them. However, Qi Yueqin is used to taking care of her husband and children, and has no definite ideas in business. All she has to do is listen to Ye Limin's arrangement. Ye Limin is a woman. Although she is experienced, she lacks the courage to achieve great things. She caught up with SARS, and her business plummeted and she couldn't turn over from now on. By 2004, only 200 square meters will be left to make a living. Zheng, Lou, Liang and others saw that there was nothing they could do, so they found another way. This is another story.
If you want to know what will happen next, please look at Stellan, Hangzhou in 2003.
There is a saying in Sun Tzu's Art of War: attack _, then attack, then attack, then attack. In more popular terms, strategy is greater than tactics. This is true of military affairs, life and business.
It is said that there is a school called Zhejiang Tourism Vocational College in Sanbao, Hangzhou, which was run by Zhejiang Provincial Tourism Bureau and later moved to Binjiang. That year, the school assigned a new teacher, surnamed Xiang, first name, 16 years old to go to college and teach at the age of 20. He is bohemian by nature, likes to make friends and is curious about fantasy. In less than half a year, I opened a restaurant next to the East Bus Station and tried to engage in catering business. However, I am used to it, and I don't know the way of management. I had a fight before, and the restaurant couldn't go on, but it caused the jealousy of my colleagues. I was warned by the school leaders. Later, I simply stopped teaching, and the gentleman was full of the world. However, he jumped up and down with all his strength, but he still ran into a wall everywhere, accomplished nothing and could only wander around. One day, Xiang ran into each other and they had a good talk. At that time, Xu was interested in recruiting talents, and when he saw a glib tongue, he began to draw in. However, Xiangning is a chicken's head, not a cow's tail, only commensurate with Xu's friends. Xu is not strong, so he is only invited.
I became familiar with the furniture market and gradually explored some doorways of the furniture industry. 1998, there was a furniture market in the center of Jiaxing, and a furniture store was opened with a little money. Over the years, this project has been eased and calmed down a lot. This cautious operation won the store. The following year, two stores were opened in downtown Jiaxing. At the beginning, Xiang organized sales in Suzhou, Jiangsu, Bazhou, Hebei and Shunde, Guangdong, and also sold Haozu brand wooden beds produced by Xu. Item is ambitious. He wants to be the Wal-Mart of China furniture, firmly believing in stable price and excellent service, and taking Haozu bedding as an attempt, he will sell it in the southeast and west of the city at the same time, insisting on unified price and excellent service. However, in the past year, the sales of bedding were bleak, and Xu Bi was dissatisfied and often put pressure on Xiang. As soon as he adhered to the strategic policy, Xu Sui gave up. In September, 2000, the sales of Jiaxing Haozu wooden beds were hot, reaching a record high. I am glad to see that Xu has found another seller and instructed him to sell at a low price. A helpless, gave up the Haozu, six months later, Haozu disappeared in Jiaxing.
Complained to his wife about her poor work, shook her head and smiled bitterly, and continued her Wal-Mart business. She has opened markets in Haining, Haiyan, Jiashan, Suzhou, Tonglu, Changxing, Yixing and other places, and opened eight branches in two or three years to produce furniture on a small scale. However, it is extravagant and urgent, and the localities are not consolidated, and the benefits are not great. After a long time, I can't get everyone's support and my persuasion ability is not enough. Therefore, it should be an old saying, those who gain the Tao will help more, and those who lose the Tao will help less. There is no ideal thing. So I decided to concentrate on establishing myself in a big city. The store he opened was transferred to the original old store, and in September 2002, he carefully went to Hangzhou to look for opportunities.
The word is divided into two ends, one for each table. It is said that in 1998, a Ninghai man named Wang came to Hangzhou Huadong Furniture Market with a few beards to open a shop. This man is very legendary. In just a few years, he has made great achievements in making furniture in Hangzhou.
At the beginning, Wang Baoguo only ate a small storefront on the second floor of East China Furniture Market 1. He worked hard and made a lot of money. After that, he thought that 50,000 yuan could be used to set up a timber factory, so he started teetering and gradually developed into a big factory producing wooden dining tables and wooden sofas, known as Master Dafeng, and hired a factory director surnamed Sun in his 60s as a housekeeper. Wang Yi Factory is also a businessman, renting shops in several furniture cities in Hang Cheng, selling not only the wood products that have been produced, but also the special products such as Jianhui sofa and China Treasure, and opening shopping malls in Suzhou, Nantong and other places in Jiangsu.
In August 2003, Wang participated in the furniture exhibition of the Canton Fair twice a year, and got to know Liang Manxing, the governor of Guangzhou, Guangdong and Guangxi, the governor of Jiangsu Province and the governor of Zhejiang Province. At present, Stallone is quite mature. In addition to the famous sofa, its glass hardware furniture, soft beds and mattresses have made great progress, and the annual sales of hardware and bedding have exceeded 100 million yuan. Wang Jiuwen's name, he asked Liang to lead the astrolabe in Hangzhou. Liang didn't answer for the time being. Liang knew from the side that Wang Yi's factory was also a businessman, and he was afraid. Because Wang's shops in Hangzhou are all second-rate goods, Liang is not very happy and often hesitates about Wang's demands. At that time, Zhang Qin became more and more active after many years. He and a man named Wang Junmin decided to reopen the furniture store, made a request to Liang Manxing, an old relationship, and began to sell the Stallone sofa in the north of the second floor of Hangzhou Heping Furniture City. However, Zhang is used to being a shop assistant, and he has no ambition. He just wants to get some benefits in the name of Sri Lanka, and has no intention of making Sri Lanka bigger and stronger. A few months later, Liang deeply regretted that he had finally chosen Zhang, which caused a lot of right and wrong in 2004. I'll skip it here. Around this time, Xiang Hao and his wife flew to Guangzhou and offered to work for Sri Lanka in Hangzhou.
At the beginning, Liang Manxing received Xiang and so on. Later, he met Zhou Zipeng and said: Anyone who engages in business and sales sells first-class ideas, and their ideas are priceless; In addition, the combination price of the sale scheme is higher; Third-class selling products, good goods are not cheap; The fourth category relies on low prices and sells cheaply. At that time, there was a design director around Zhou Zipeng, also surnamed Zhou, who was high flyers of Guangzhou Academy of Fine Arts more than ten years ago. He listened to Xiang, nodded and said yes, and ordered the designer to communicate with Xiang. Zhou Zipeng invited Xiang and others to have lunch and show their kindness to each other. Zhou Yu said, you are my customer, my God. Right: At first, I often said that the salesman's customer is God, making him timid in front of the customer, and then I am the cloud. Although the customer is God, it is difficult for him to get what he needs without us. After all, customers are ashamed of God, just like being an official and serving the people. Zhou Wenwen laughed and said, "You will succeed. Tell Liang Manxing to discuss it in detail." .
Because Liang has handed over the responsibility of making sofas in Hangzhou, the decision is concentrated on the furniture in Hangzhou. At that time, Lou Hongliang, vice president of investment promotion in East China Furniture Market, said: If you are willing to take over the East China Third Pavilion, I can operate directly here without renewing the lease agreement with Qi Yueqin after the expiration, and don't take over its goods. Xiangyue: There is a river of blood there, so it is not appropriate to take over. The building is helpless, so it can only be left to its own devices. After the expiration, Qi reduced the business area to 200 square meters according to Ye Limin's plan. In fact, there are three reasons why Xiang refused to take over Stellan, the East China International Pavilion: one is suspected of robbing Qi Yueqin's orphans and widows to eat, the other two take over clearing goods, and the insiders will think it is too unique, and the three are not satisfied with the market here. Xiang finally asked for a position in the building on the first floor of East China Furniture West Square and re-established his image.
At the end of that year, Liang Manxing approved Wang Baoguo to sell Styron sofa in Hangzhou furniture market and Heping furniture market.