At a recent meeting in New Oriental, executives were talking about how to transform. It is suggested that the company can be transformed into a nursery. Yu Hongmin cried.

On July 24th, 20021year, with the implementation of the central government's "double burden reduction" policy, the Opinions on Further Reducing the Students' Homework Burden and Off-campus Training Burden in Compulsory Education Stage was released through the official media, which dealt a heavy blow to the floor, major training institutions and the capital behind them, and New Oriental evaporated 50 billion overnight.

I saw with the naked eye that the industry he struggled for all his life completely collapsed in an instant.

People are in trouble, most afraid of someone falling down when they are down and out. The education and training industry is in a period of rectification, and New Oriental is the "early bird" in the industry, which has already taken the lead.

At this time, a screenshot of WeChat chat was circulated on the Internet. The content is roughly that New Oriental will hold a 45-day training camp on the high seas. The cost is as high as 2 1.98 million yuan/person, and the recruitment is limited to 4,000 people.

When I saw this news, I angered in my circle of friends: "How much do you hate New Oriental, so that it hurts when you are in such a difficult time?" Is there still humanity? "

Before that, Yu was an inspirational benchmark, a model of "diaosi counterattack" and made many inspirational speeches. Inspirational books have inspired many confused college students.

1. Successful people meet the needs of the times.

In the heyday of the development of New Oriental, the director filmed the youth inspirational comedy "China Partner" based on Yu's and He's struggle in New Oriental, which became the prototype.

This film was once called chicken soup inspirational drama. The audience who saw it was moved by the "gay friends friendship" in the play, saying that such youth is more like youth. After reading it, my blood is boiling.

In the film, Cheng, played by Huang Xiaoming, is a realist who is simple-minded, not afraid of risks and works hard.

Wang Yang, played by David, is a romantic who likes foreign girls, French poetry and pursues love.

Deng Chao plays Meng Xiaojun, a descendant of an elite family who studied in the United States for three generations. He is an idealist with exquisite self-interest and an idol to worship.

Cheng's simple and simple personality comes from his family and growing environment. His family conditions are not good, but he works as hard as his parents and is an expert in transplanting rice in rural fields. He didn't study well since he was a child, and he failed in the college entrance examination twice in a row.

In order to participate in the third college entrance examination, he needed tuition assistance and knelt on the ground to ask his mother and villagers for help. The opportunity to continue studying is difficult. Fortunately, he was finally admitted to Peking University for the third time.

There are two kinds of people who go to Peking University. One is smart and capable elites, such as Wang Yang and Meng Xiaojun. The other is ordinary people who study hard, such as Cheng.

Yu once said that the university helped the dormitory roommates to pump hot water for four years, and one person was responsible for dormitory hygiene for four years. Others say he is stupid, but these "stupid" qualities have become the core of his glory.

At that time, it was really a study abroad craze. The moon in America is particularly round in the hearts of elite students. Both Wang Yang and Meng Xiaojun want to go abroad to do something big, and Cheng is no exception.

For this great goal, Cheng decided to finish reading 800 English books during his college years.

Like the college entrance examination, Cheng failed the first visa examination. Meng Xiaojun once passed, but Wang Yang gave up the visa opportunity for his beloved foreign girl.

It is an eternal truth that man struggles upwards. Elite students, I heard that foreign wages are high, like the legendary paradise and free country. Such a legend makes students want to see it.

According to the needs of the times, Cheng founded "Sweet Dreams" English Training School.

At first, his well-behaved way of lecturing could not catch the students' eyes, until at last, he used his own story as material to tease himself and narrowed the distance with the students. It has become an inspirational example of repeated defeats and wars, which has inspired the fighting spirit of the elites.

Meng Xiaojun said that Holly is the core of the whole school, and there are good teachers everywhere, so there are not many "stupid" principals with affinity.

Smooth sailing, "Good Dream" has rapidly developed from the initial few students to hundreds of thousands, and finally successfully listed.

Those who can seize opportunities, success depends not only on luck.

Entrepreneurship is a narrow escape, and it will collapse if you are not careful. Although Cheng's entrepreneurship caught up with the dividend of the times, it was not easy for him at that time.

Enrollment, venues and classes are all problems. In order to recruit more students, he needs a team and a teaching venue.

At first, he was in KFC, giving lectures to everyone.

There were too many students in KFC to accommodate, so he began to recruit Wang Yang, found a large abandoned space, and chatted with the students about the American dream in the empty abandoned building.

Watching the school he founded gradually take shape, he remembered Meng Xiaojun, the place where he had been abroad. "Sweet dreams" need a teacher who has really been abroad. It is better to put your dreams in the air than to put them in front of you.

What Cheng and Wang Yang don't know is that foreign moons are not round. Meng Xiaojun lived a hard life abroad every day. Finally, he worked in the biology laboratory and got a position of raising mice, but the alumni of the biology department took it away.

Without a job, he went to a restaurant to do odd jobs and was not even qualified to accept tips.

The dignity of the elite, in the country of dreams, has been trampled to the point of being worthless. These trampled dignity have become the scars of Meng Xiaojun's heart. They are hidden deeply, but they are very dull. Others can't see them, and only Meng Xiaojun knows them.

When I received Cheng's invitation to join, it was like a lifesaver falling from the sky. He immediately promised to return to China, and he saw the great future of "good dreams".

Three elites with their own strengths joined forces to form an indestructible city.

Meng Xiaojun joined the "new dream" as an elite returnee, guiding students to pass the interview one by one, which greatly improved the interview pass rate of students and became the trump card guarantee of the school.

Wang Yang's interesting English classes are in line with the foreign life context. Chinglish has disappeared in his class, and it is more new English, which is interesting and knowledgeable, and is the technical guarantee of teaching.

As a principal, Chengdu Qing is particularly good at sensationalism and can narrow the distance with students. Young students are inspired by him and have high morale.

They seized the opportunity of the times and the market, and also met the needs of the times and the market.

3. Capital is a double-edged sword

New Dream is a household name in China and has become the first choice for English training.

From the outside, it is full of inspiration and brilliance. But it's not like this at school. Meng Xiaojun, who came back from abroad, has been hiding secrets. What he pursues is dignity, which he lost in America, and he wants it back.

Meng Xiaojun went to the United States for business on behalf of the company, but he was once again given a cold shoulder, and his inner wound was magnified again here.

When he saw the information of the houses jumping on the screen of American shopping malls, he had an idea silently.

After returning to China, Meng Xiaojun made a listing plan overnight. As long as Cheng and Wang Yang agree, his wish can come true.

After hearing his plan, Cheng refused many times. He wants to be stable. Here, the film vividly shows the conflict between the elite and the "terrapin".

In order to go public or not, the three quarreled all the way and even resigned and broke up.

It was not until Cheng received a letter from an American lawyer that Wang Yang and Meng Xiaojun arrived at the first time. They got together again to conquer the United States and finally went public successfully with the help of the hot spot of litigation.

After listing, Meng Xiaojun found his dignity, returned to the place where he had fallen, and picked it up one by one.

Success is also capital, and failure is also capital. They are engaged in the education industry, and wool ultimately comes from sheep. Their customers are students and the foundation of the country.

The film has a happy ending after its successful listing, but the "good dream" outside the drama continues.

In 2020, the epidemic will spread all over the country, and K 12 online education will blow up.

Capital flooded into the online education industry.

The market value of New Oriental once reached more than 200 billion RMB.

The education industry has entered a state of madness. If God wants it to perish, he must first make it crazy.

Founded in New Oriental, with the blessing of capital, running all the way.

On July 24, 20021year, after the "double drop" policy came out, this running carriage came to an abrupt end. The rest is the wait-and-see and questions of Yu and his partners.

Write at the end:

"Chinese Partner" stays in the heyday of educational capital, and we have to affirm its success. This is the counterattack of diaosi, the return of elite dignity, and it cuts our youth.

When it was broadcast that year, it received rave reviews. Director Chen Kexin's Hong Kong-style shooting style, coupled with youthful memories of the times, connects the plot with the breath of blood and youth.

Hotel fights and quarrels, multi-lens cutting, so that the troubles of successful people are undoubtedly exposed under the lens.

At a deeper level, this is the achievement of the elite's desire, but it violates the essence of education-altruism.

Education is to train talents for the country, which is the original intention of education.

When capital swept through education, founders and capitalists earned a lot of money, but ignored the wailing caused by the collateral effect, which was the wailing of parents crushed by life.

"You come, I train your children; If you don't come, I will train your child's competitors. "

High training fees, passive beatings if you don't participate, and the pressure and anxiety of middle-aged parents are infinitely magnified. Most families can't afford tens of thousands of training fees a year.

This is why many families are reluctant to have a second child. It is still difficult to raise a child, and having two or three children is something that everyone dare not think about.

The new population is related to the economic lifeline of the country and is the pillar of the old age support. Education, real estate, and medical care are all necessities of people's lives, and they will eventually become civilians.

There is no denying the achievements in the field of education and training. He is a businessman who knows how to seize opportunities and can control them. With a modest attitude, indomitable enterprising spirit and pragmatic principles of seeking advantages and avoiding disadvantages.

I also hope that Mr. Yu can see the essence of education, as a leader in the industry, continue to carry forward his service spirit, develop a healthy education model, and sincerely care about education.