Even though it is far ahead of its peers in the industry, the road of transformation and upgrading, innovation and development has never stopped. In recent years, in order to consolidate its leading position, the company has formulated three development strategies: first, the platform strategy: extending to the upstream and downstream of the industrial chain, continuing to enlarge and strengthen existing industries and implementing industrial upgrading. The second is the internationalization strategy: actively go out, seize the opportunity brought by the "Belt and Road" development strategy, open up overseas markets, and build the world's top decoration brands. 3. Internet strategy: Change the traditional business model through "internet plus", complete the layout of O2O and F2C based on Internet home improvement with "Golden Mantis _ Home", and combine mass production, mass customization and comprehensive services for consumers to build an integrated comprehensive service platform that can deliver overall solutions to consumers.
20 16, the company's development accelerated. Researchers from Essence Securities, Guotai Junan, Galaxy Securities, Guangfa Securities (000776, shares it) and many other institutions have issued research reports, expressing optimism about the characteristics of Golden Mantis' white horse shares, especially the expansion of e-commerce business, and pointing out that the rapid expansion of the scale of "Golden Mantis _ Home" will drive the rapid growth of the company's Internet home improvement business, which is expected to develop into a unique company.
Improve the business ecology and speed up the national layout of e-commerce
Yang Peng, chairman of Golden Mantis Home E-commerce Co., Ltd., said in an interview with the Information Morning Post that the company actively grasped the development opportunities in the field of home improvement, introduced the advantages of mass clothing into home improvement e-commerce business, and further improved the business ecosystem. Internet home improvement, customized hardcover, smart home and other new businesses will be the focus of the company's expansion.
On 20/0/5, the official flagship store and company website of "Golden Mantis _ Home" were launched, and offline direct stores in Suzhou, Shanghai, Nanjing and Zhengzhou were officially put into operation. Mobile APP and online 3D refueling system have been tested and gradually used in construction and marketing. By May 28th, 23 stores had been opened. It is planned to open 50 offline stores in 20 16. In the future, the company will further increase the number of stores, promote the national layout of home improvement e-commerce, seize market share and expand brand influence.
When talking about the operating characteristics of Golden Mantis home improvement e-commerce, Yang Peng introduced that this year, "Golden Mantis _ Home" launched an upgraded version of "All-inclusive 2.0", with 54 combinations, providing consumers with more choices.
Golden mantis has the advantage of more than 654.38+000 billion public clothes every year, which is beyond the reach of most peers. There are many main materials in F2C system, and the materials are delivered directly from the factory to the customers, which is cost-effective. Brand partners of the company include Hansgeya, Kohler, Kelpolo Ceramic Tiles, Boss Electric Appliances (002508, Share Bar), Lemai Floor, Germany Haifule Hardware, AIA Ceiling (0027 18, Share Bar) and so on. Golden mantis will break the price barriers and constraints of home improvement and meet the individual needs of consumers to the maximum extent.
In addition, the company actively explores intelligent home improvement elements, adding personalized and humanized items 18, with a value exceeding 10,000 yuan (kitchen treasures, bedside USB sockets, porch ceiling of guest dining room, living room wave line, kitchen cabinet induction lamp, etc.). In addition, the company actively promotes VR/AR (Virtual Reality/Augmented Reality) and other technologies in the field of home improvement. Innovative technology has played a great role in the company's project production, design, user experience and other aspects by virtue of its fast, accurate and efficient characteristics.
When asked if the company was worried about the competition from its peers in home improvement, Yang Peng objectively pointed out that the home improvement market in China is very huge, and the decoration company has been in a situation of "big market and small company", but the company is confident to gain more consumers' recognition and affirmation in such a huge home improvement market.
Attach importance to talent reserve and firmly explore new markets.
Golden mantis has always attached importance to the construction of talent team, with the largest design team and construction management team in the industry. The company has a perfect training system and extensive training coverage, and is committed to building a talent training system covering the entire career life cycle of employees. The company specializes in building a business school to provide a place for personnel training and further development of Industry-University-Research work.
In order to promote the integration of technical resources, the transformation of scientific and technological achievements and the training of technical talents between companies and universities, Jinmantang College of Architecture was established in cooperation with Suzhou University at the end of 2007. The Golden Mantis School of Architecture of Soochow University is a national unified recruitment major. Since 20 1 1, all kinds of talents have been continuously delivered to the company.
On June 20th, the company announced the establishment of Ali Sports Investment Management (Suzhou) Co., Ltd. together with Ali Sports, and gradually initiated the establishment of a sports industry fund with a scale of 654.38+0 billion yuan to invest in national stadiums and sports-related industries, so as to create a sports economic ecosystem. The company will accumulate channels and resources for new businesses such as Internet home improvement, and fully enjoy the huge renovation brought by the joint venture company's investment in tens of thousands of sports venues in 65.438+000 cities in the future.
At the same time, it is also worth looking forward to Jin Tang's opening up overseas markets. After marrying HBA, the number one hotel interior design in the world, Golden Mantis developed overseas business with the aid of the "Belt and Road" policy, which was successfully promoted in Russia, Saipan, the Middle East, Ethiopia and other countries and regions. On the whole, although the building decoration industry is adversely affected by the decline in the growth rate of the real estate industry, Jin Tang is firmly optimistic about the development opportunities brought about by the "Belt and Road", such as the rapid increase in decoration projects, the increase in second-hand housing transactions and the growth of overseas business. The company indicated that it will adapt to market changes, accelerate the pace of transformation and upgrading, and lay out the industrial chain and ecological circle. The company's actual controller increase and employee stock ownership plan also conveyed strong confidence to the market.