Wechat business summed up his experience. Fan Wen 1 Presumably, many people already know that WeChat business has arrived, but they don't know how WeChat business is operated and how WeChat business is represented. I don't know what products to choose for WeChat business. Then let me analyze it for you:

I believe everyone is familiar with Taobao. First, let's look at Taobao. It took 10 years for Taobao to develop less than 6 million sellers, but it has made many billionaires, multimillionaires and millionaires, and countless people have earned at least hundreds of thousands. However, these people are basically the first people to eat crabs! Let's take a look at the WeChat business. In just one year, the WeChat business has more than 6.5438+million sellers, not to mention those who sell goods in the circle of friends. The number of micro-stores alone has exceeded 654.38+0.2 million, and the total number of commodity SKUs has exceeded 654.38+0.65438+0 billion yuan. At the same time, there are more than 600 million WeChat users and 80 million people have opened WeChat payment. The real rise of WeChat business was at the end of 20 14, and 20 15 was the outbreak year of WeChat business. So what products should we make for 20 15 WeChat business? To do WeChat business and choose a brand, we must first look at whether he has the strength, whether he has his own factory, whether he has his own R&D base and whether he has strong economic strength!

I have been engaged in WeChat business for some time, and I have experienced a lot since I didn't sell it at the beginning and now I have no time to rest. At the beginning, I also entered the micro-business army with the mentality of getting rich overnight, and later I was covered in injuries. Wechat business was in dire straits at that time, and there was no execution and willpower. Don't go in there.

I have been laughed at by friends and opposed by my family. Sit in front of the computer every day and try to add people. The mobile phone is turned on 24 hours a day. Blocked countless times, refused countless times. But I put my heart and soul into it, because there is no other way, I don't know anything, and I don't know exactly what to do. Yes, that is, adding people and advertising, and then asking one by one, are you interested in anything and so on. I was scolded, I cried myself, I endured it, and I can't regret my choice.

I once went to my best friend and asked her if I still want to stick to it. Now I still remember what my best friend said to me, "If you give up, you will become a joke to your friends wherever you go." If you work hard and succeed, then you are a role model. But you can't just be passionate. You can calm down and find out the reasons and summarize the methods. If you run into me like this again, you'd better give up before it's too late. "Although it is very common, every sentence stimulates me. God helps those who help themselves. The first group of friends who used my products soon received good feedback and introduced the skin care products I sold to acquaintances around me and recommended them to me for purchase.

I believe that the business of WeChat will only get better and better. At the same time, I understand a truth: gaining the trust of others is the only way for the success of WeChat business, and the accumulation of word of mouth is also the key to reaching a deal. Choosing a good product will help you make a quick breakthrough on the road of starting a business on WeChat.

As an experienced person, I want to share some of my experiences here, because I don't want everyone to be discouraged when they start doing WeChat business. For friends who want to do WeChat business, novice WeChat business needs to pay attention to three major issues, which is the key to determining how far you can go in WeChat business.

1, join a good team. Why did you choose to join this team? Very simple, because it can help you avoid detours, help you solve problems together, and more importantly, make more money together.

2. Find a good source of goods. Products are the soul of WeChat business. Choosing well-known brands can boost consumers' trust and improve the transaction probability. When looking for goods, we should not only ensure that the profit margin of the goods is enough, but also confirm the authenticity and actual effect of the goods. You'd better experience it yourself, lest the customer ask you questions, and then the list will definitely be yellow.

3. Learn the marketing skills of WeChat merchants. If you don't know how to choose the time of advertising, how many advertisements to control, how to appear in the circle of friends, and how to increase accurate fans, then don't say why you can't make money then! Therefore, we must learn the marketing skills of WeChat merchants. Without the guidance of the master, there will be many detours.

Wechat business entrepreneurship is actually not that complicated. I can do it, so can you. Dare to think and do, and you will get your share of the reward. Everyone gets through it slowly, complaining all day, not working hard, not thinking, and then not wanting to be content with the status quo ... nothing will happen in the sky! Remember: don't forget your innovative spirit, so as to achieve your ultimate goal.

Wechat business summed up his experience. There are only a few ways to operate WeChat, so many theories are useless, and the deal is the last word! In this process, we can only learn, summarize and adjust the direction and methods continuously. Achievement depends not on waiting, but on heart. Summarize some experiences of WeChat business:

1, product quality is the key to WeChat business, and WeChat business relies on quality to eat.

Choosing the right source of goods is an important guarantee for WeChat business. No matter how gorgeous the words are, consumers will know eventually. Don't treat consumers as idiots.

2. Team strength. Teamwork is far better than going it alone.

Personal strength is weak, even if you have n WeChat, Weibo size and hundreds of thousands of fans, one has limited energy and the other has a narrow coverage, and it is difficult to make a big breakthrough after the monthly income exceeds 10,000. Try to earn 10000 or 10 people, and everyone will help you earn 1000. Obviously, many hands make light work, and business is not only easy to do, but also can seize the market.

3. Friends circle is not only selling goods, but also your career and your personal brand.

You can't make big money by shouting, but resource integration, professional focus and innovation are the king. While doing WeChat business, learn to choose to grow with the brand. Only if you regard this industry as a career will it give you the same return.

4. Platforms such as WeChat are just your marketing weapons, not your positions.

Weapons are all for use, so you can't invest too much at once. More importantly, hold too much hope, deepen the products in a down-to-earth way, integrate into your own specialty and serve customers well!

5. Accumulate resources and develop distribution.

First of all, the product is reliable, and getting customer recognition is the first step. Furthermore, if all your customers become your agents, how many transactions will it bring?

6. Sustainable development and after-sales guarantee.

One old customer is far more valuable than ten new customers. Pay a return visit to customers and make friends with them. You don't have to talk about products. Even a simple greeting like "it's cold, pay attention to your health" will instantly pull you into the relationship with customers and let them follow you closely.

7. Wechat business has a high sales volume, and drainage is the key.

Although the product is very good, but there are no foreign customers, just forwarding it in the circle of friends, then you only earn friends' money, and when you earn it, it will be over. If you want to be big, you must learn to drain. Drainage in WeChat business is a science, and there are many ways, such as posting publicity, WeChat actively adding people, WeChat business customer cooperation and so on.

Wechat business summed up his experience. 3 wechat business is too hot now. If you often log in to WeChat circle of friends or QQ space, I believe a large number of people have read a paragraph sent by others. Below are some product pictures. And this trend is getting more and more serious.

I have come into contact with many friends who are dynamic in their circle of friends now. They have seven or eight product advertisements a day, inspirational jokes, emergency shortages, and so on. It would be nice if it felt fresh at first. If you keep doing this, others will be annoyed, because once you open the space or the dynamics of your circle of friends, all your advertising information will be lost, and some people who want to pay attention will not see it. Over time, they will resent you and even block you and black you.

Especially now there are many people doing WeChat business. You advertise seven or eight times a day, and so do your peers. Then your friends should consider whether to play WeChat or QQ space in the future.

Therefore, when friends publish news, we need to convey the information we want to convey without disturbing users, so as to guide customers to use our products or services.

What kind of news will not disturb users and at the same time convey our information?

This requires us to analyze our users and see what they really want, so as to release the trend in a targeted way and achieve the desired effect. For example, I am a pregnant woman Lando WeChat merchant, and my main product is pregnant women's skin care products, so everything I send is related to pregnant women, which can promote the interaction between users and you.

According to the survey in Shang Xiaoyun, there are three kinds of people who are pregnant with WeChat: 1, office workers with lower wages, 2, college students and 3, stay-at-home mothers.

For these three groups, although they all gave birth to WeChat business, their psychological state is different. In order to guide them better, it is necessary to understand the pain points of these three types of users respectively.

The pain points of migrant workers with lower wages are: low income and not freedom.

The pain point of college students is that they don't have enough money to spend, but when they grow up, they can't make money.

The pain point of stay-at-home mothers is that they can't make money, but they spend all their husbands' money, which not only increases the family burden, but also makes them reluctant to spend money to buy things for themselves and makes them embarrassed to buy things for their parents.

Through the above analysis, Li Leiting analyzed the pain points of employees in WeChat business. Then when we release the news, we will release it according to the different psychological needs of three different people, so as to find the sound of * * *. If your users are mostly college students, but your dynamic is that you are working hard and not free, they can't have that kind of personal experience, then your marketing effect will be greatly reduced.

The above are the differences between the three types of people, and there are some similarities. What exactly are there?

1, the product quality is good.

2. Going home is reliable

3, can make money

4. Willing to train your family.

This is mainly four o'clock. How to achieve each point concretely and how to convey the above four points through some specific expressions?

Good product quality: release the efficacy diagram of used products, their own, users' and so on.

Reliable home: the main embodiment of reliability is living standard and professional ability. Publish tasteful photos of life, your own professional cases and so on.

Can make money: release bank transfer screenshots, inventory screenshots and so on.

Willing to cultivate the next family: release screenshots of communication with the next family, meeting information, etc.

After the above is done, there are two important points, one is interaction, and the other is not to brush the screen.

The function of interaction is to increase mutual affection and quickly enhance the trust value between you. You can like and comment on people in your circle of friends at any time, and you can also do activities in your circle of friends, such as prize forwarding.

Don't brush the screen, the harm of brushing the screen has already been mentioned. Generally, there are only one or two hundred people in a person's circle of friends, and there are only twenty or thirty or even less dynamics every day. These twenty or thirty articles can be read in a few minutes by sliding the screen up and down. Therefore, Li Leiting suggested that the daily dynamic should be at 3.

The most important thing for pregnant WeChat business is persistence, not sudden outbreak. Like a drizzle that moistens the earth, it slowly penetrates. Shang Xiaoyun walks with you on the road of pregnant WeChat entrepreneurship!

& gt& gt& gt There will be a more wonderful "Skills Summary of Wechat business and Customers" on the next page.