Advertising, as its name implies, means extensive publicity. At present, advertising can be said to be everywhere, and its effect is also the most direct and influential way of publicity. The purpose of the Advertising Creative Competition is to improve students' advertising awareness and creative ability, explore advertising design talents, give students a platform to show their talents, and fully mobilize students' creativity and innovative thinking from the perspective of marketing.

In order to improve college students' innovative ability, develop their creative resources, cultivate their innovative thinking, and show their artistic charm in the form of photography and hand-painting, we expect our college students to carry forward the innovative spirit with their clear eyes, thorough lenses, wise minds, active thoughts and rich feelings, record the wonderful moments in our lives, create advertising works with perfect combination of ideology and artistry, and create an innovative atmosphere in our school. Reflect our school more vividly? Loyalty, diligence, innovation and dedication? Our school motto. After careful discussion by teachers in our department, it was held in early October of 20 13 10? 2013165438+1held in early October? Le e cup? The first advertising creative competition for all students ended on the evening of June 6th in 79 1 classroom 165438+ of our science and technology building.

Become more perfect? Advertising creative contest? This activity is regarded as a representative professional practice competition of the Department of Finance and Economics, and we made a serious summary after the competition.

This activity is summarized as follows:

From the preparation, publicity and collection of works a month ago, there are 24 entries. Due to sponsorship, the original time of the competition was postponed, and the final held that night lasted 1 month. With the attention of college leaders, department leaders and the general branch of our department, our staff meet the requirements of? Qi Xin, nothing is impossible! ? Confidence, strive to do every task well, and ensure the smooth progress of the game. Relevant teachers of the Department of Finance and Economics also gave full guidance to this contest. Based on the principles of fairness, justice and openness, the contest specially invited teachers from related majors to serve as judges, and the activity achieved the expected results.

Ten groups of works were shortlisted for the competition, including ppt print advertisements, hand-painted print advertisements, flash and DV TV advertisements, etc. The design of the work is unique and creative, and you can infinitely integrate your wisdom, humor and ideas. The competition is divided into two parts. In the part of introducing the works, some of the contestants talked about Kan Kan, some were a little nervous, some were steady in the typhoon, but they all had one thing in common, that is, sticking to the end. The competition not only pays attention to the innovation ability of the players, but also pays attention to the oral expression ability of the players, whether they can express their creative points and contents to the audience and the judges incisively and vividly. After more than one and a half hours of wonderful competition, finally, the first prize was won by the combination of Zhang Biao, the representative of 13 marketing, and Li Jiaxiang, the representative of 13 marketing, and Fu Changyou, the representative of 12 marketing, won the second and third prizes respectively. Finally, the judges and teachers made wonderful comments on the competition, and the sponsor representatives also expressed their heartfelt feelings to us.

In this competition, although we all try our best to do every job well, some aspects are still not in place. For example, we didn't make a comprehensive publicity, and then added some publicity. The competition started late, resulting in short collection time and insufficient entries; The preparation before the start of the game was not in place, which delayed the start of the game. Through this contest, we know many details that need to be paid attention to in organizing activities and gain valuable experience. For example, before the event is held, the work of various departments should be arranged reasonably; Arrange the activity flow to improve the activity efficiency; Emergency measures should be prepared in competition activities to prevent unnecessary mistakes; Before the start of the game, all the equipment to be prepared should be ready and checked. It is necessary to arrange the work and precautions of the corresponding staff during the competition; When arranging the site, we should strengthen the defense against accidents, such as balloon explosion; And some small procedures that need to be paid attention to in the whole process of the competition, such as how to introduce the judges and guests? How to award prizes? Who will present the award? How to deal with unexpected problems in the competition?

This advertising creative competition has tested our ability to combine theoretical knowledge with practice, teamwork, innovation and organization, and also improved our college students' deeper understanding of advertising.

Winner list:

First Prize: (Team) Members: Zhang Biao, Long Guanzheng, Wang Xihai, Lin Liangzhen and Xie Zhida (13 Marketing)

Second Prize: (Team) Member: Li Jiaxiang (13 Marketing),

Lin Yuheng (12 Accounting Class 3)

Third prize: (individual): Fu Changyou (12 marketing)

I recommend it carefully.