1, offline poster, pushed by Yi Labao.
Offline code scanning is one of the most basic ways for small programs to acquire customers. You can enter the applet by scanning the QR code or applet code through WeChat. Merchants can combine small program codes with marketing activities, and attract users to actively scan the codes to participate in the activities through posters or Yi Labao.
2. One-page online promotion
The applet code or the applet QR code can also be placed on a single page or a three-fold page and distributed near the store. You can also attract users to scan the code into the applet through attractive marketing activities or special services of the store to drain the store.
3. Promotion of offline activities
The promotion of offline activities is one of the important ways of marketing. Merchants can promote small programs by holding some offline activities, such as holding activities to promote small programs in high-traffic places such as shopping malls.
4. WeChat search-grab the name of the applet
The traffic brought by a good name and a word that conforms to users' search habits is unpredictable. The name of the applet is unique. According to the user's search habits and product characteristics, register the name of the applet that conforms to the user's search habits as soon as possible, which is easier for users to search.
Title naming suggestion: under the premise of ensuring business operation, try to use keywords with high WeChat index for naming, and don't set too long applet names. Other keywords can be configured in custom keywords.
5, small program name search optimization
Wechat search supports keyword fuzzy matching, so custom keywords will also affect the ranking of applets. Operators only need to enter the background of WeChat applet, click "Promotion"-"Add Keyword", and they can enter at most 10 search keywords. When setting keywords, you can learn from Baidu's delivery skills and combine the specific usage scenarios of WeChat.
Select keywords: you can choose regional words, brand words, crowd words, product words and industry words, which are related to the main business. Try to choose short words and hot words for keywords. It is suggested to check the keyword popularity through the small program "WeChat Index". Wechat officially provides keyword index data and supports keyword comparison.
Keyword optimization: it is recommended to optimize every 1-2 weeks according to the data to avoid the error caused by the difference of users' usage habits at different times in a week.
6. Small program entrance nearby
In the nearby applet, the applet will be automatically displayed to WeChat users within 5 kilometers. Users can purchase services directly through applets or navigate to stores. A small program can add 10 geographical locations. In other words, a small program is equivalent to increasing the exposure of the store by 10 times.
7. Card voucher entrance
Merchants can set the voucher function for applets, and can directly enter applets through the voucher interface. Many users like to make cheap money, and providing real discounts to consumers through card coupons will prompt them to open small programs and form direct transformation.
8, applet jump applet
The mutual jump between small programs is not only the complementarity and perfection of enterprise services, but also the spread of small programs among enterprises. Each product line is made into a small program, which is bound to the same WeChat official account body, jumping each other and flowing in the opposite direction.
9.APP sharing to WeChat
When sharing the content of the App to WeChat, it will automatically become a small program card, and you can enter the small program by clicking it. For example, when sharing videos with WeChat friends from Tencent Video app/ Tencent Video Website, friends will jump directly to Tencent video applet after clicking the card.
10, WeChat official account content jump applet
Merchants can insert words, pictures and applet cards in the tweets of official WeChat accounts, and click to jump directly to applets. In this way, users can be guided to click on applets through high-quality content in line with brand tonality, forming a shopping scene of "watching and buying" and realizing the transformation from content to purchase.
1 1, WeChat official account menu
Merchants can put applets in the menu bar of WeChat official account to guide fans of WeChat official account to enter applets.
12, admission after payment.
After using WeChat to pay, consumers will receive the payment success notice pushed by WeChat, and click "Enter the merchant applet" to enter the applet to form a second touch.
13, wechat official account profile page is bound with related applets.
Merchants can associate the official WeChat account with the applet and display the applet on the introduction page of the official WeChat account. When users pay attention to the official WeChat account, they can see the "related applet" in a conspicuous position, and click it to jump directly to the applet.
14, push information related to the official WeChat account.
Merchants can choose to push the relevant information to the fans in the official WeChat account when carrying out the related applet of the official WeChat account, and the fans will receive the notice of the related applet of the official WeChat account and click to enter the related applet.
15, template message
The template message is a push generated by the applet to each user in WeChat. Content classes can use it to prompt updates, e-commerce classes can use it to prompt promotions or unpaid payments, and tool classes can use it to prompt the completion of daily goals. Every push makes users gradually form a dependence on applets.
16, WeChat group promotion input title
Merchants can push small programs in the fan base, allowing fans to spread independently. You can guide fans to share, then use screenshots to receive small gifts, and gradually lead traffic to small programs.
17, chat applet
The small programs forwarded in the group will be saved in the chat small program, which is convenient for opening next time. For industry groups, you can put your own industry applet in it, which is convenient to open and be discovered.
18, friends circle applet code poster
At present, small programs can't be shared with friends circle, but the huge "acquaintance flow" in friends circle is still the best position for social sharing. Merchants can put small program codes on beautifully designed posters, share them with friends, and promote and drain them through attractive activities or content with a sense of design.
Social marketing of small programs such as 19 and Pintuan.
Merchants can stimulate consumers' desire to buy and achieve rapid fission through preferential activities such as grouping and bargaining. Social-based marketing gameplay can accumulate a large number of accurate users in a short period of time, and merchants can use this to carry out later precision marketing.
20. Promotion of Fission Coupon
Customers can get fission coupons after purchase, share them with friends and recommend buying them. Merchants can quickly acquire new customers through fission coupons.
2 1, courtesy applet promotion
Through the courtesy function of recommending customers, customers can get points, balances, coupons and other benefits by recommending customers and members, thus realizing the social fission of businesses. If users successfully recommend members, they can get a balance of 1 yuan.
Social retrenchment
Through WeChat's social deposit reduction function, users will get a "deposit reduction" after shopping in small programs, and share this "deposit reduction" with friends/WeChat groups, and also complete the collection. After receiving "Li Jinjin", friends can also complete new transactions through the quick entrance. Bring new traffic through social fission.
23, new media soft text promotion
Using KOL's fan appeal to promote small programs is the mainstream promotion method in the new media era. Merchants want to promote accurately, they can find media people or KOL in the industry to promote communication. For example, in the catering industry, you can find food bloggers and get accurate users through high-quality soft-text advertisements.
24. Cross-industry traffic push each other.
Merchants with applets can choose similar target customers, and merchants with different products or services can push traffic to each other. For example, women's clothing merchants can cooperate with beauty makeup merchants to promote small programs through online channels such as WeChat official accounts and WeChat communities to achieve traffic sharing.
25. Online applets push each other across industries
Similarly, through the function of applet jumping, merchants in different industries only need to bind applets on the same official WeChat account, so as to realize the mutual jump promotion between applets.
26. Offline cross-industry cooperation
Offline merchants can also choose merchants with complementary service types to push each other in the store. For example, in large shopping malls, restaurants can push movie applets on the top floor for drainage, and on movie tickets, they can also put restaurant applets' preferential activities downstairs to return to each other, achieving a win-win situation.
27, traditional advertising promotion
Traditional advertising can gain brand exposure in a period of time. If quick exposure is needed, businesses can find high-quality advertising spaces in subways and crowded places. Small program code can be added to the advertisement to guide the direct scanning and conversion of offline traffic.
28. Advertising at the bottom of WeChat official account
Through the bottom advertisement of WeChat official account, e-commerce merchants will build more consumption scenarios and accelerate commercial realization. Merchants can put their own e-commerce applet in the advertisement at the bottom of the official WeChat account, click the picture on the outer layer of the advertisement, and jump directly to the login page of the designated applet (currently only e-commerce promotion and brand promotion are supported).
29. Small program advertisements nearby
For shops, the advertising space of nearby small programs will be the best way to seize online traffic. You can display your applet by placing advertisements for nearby applets.
30. Advertisements in the official WeChat account
According to statistics, the daily total reading times of the official account content of WeChat have exceeded the daily search times of Baidu, and the content of WeChat has become an important traffic portal. "The advertisement in the official account of WeChat" appears in the middle of the article, and the advertisement content is related to the article, which is convenient for interacting with fans. Advertising forms that serve users are more easily accepted by users.
3 1, keyword search advertisement
Search is the key entry point of small programs, connecting content and services with users and allowing users to obtain services directly. By placing keyword search advertisements, online users will have easier access to applets.
32. Friends circle advertisement
Small program friends circle advertisement has been waiting for a long time. Through accurate crowd positioning and circle of friends communication, accurate push can be achieved to the greatest extent. Friends can leave messages and interact under advertisements, forming a second hot spot of the brand. Clicking on the advertisements in the circle of friends directly leads to small programs, shortening the conversion path and forming efficient conversion. At present, the advertisements in the circle of friends of small programs are still in the internal test. I believe that if it is launched soon, it will definitely detonate the circle of friends.
33. Advertising space at the entrance of WeChat wallet
WeChat wallet can bring huge traffic to business applets. However, although both are paid promotion, only enterprises with deep cooperation are eligible to enter Jiugongge.
34. Small program traffic main advertisement
Not long ago, it was revealed that the main advertisement of traffic was implanted into the applet page. After clicking, you can directly reach the advertising landing page of the brand. Merchants can advertise applets through applets.
35, small game advertising
After the small program released the small game function, there was a game wind in WeChat, and jumping became a hot topic among friends. After the first advertisement was launched in cooperation with McDonald's during the Spring Festival, Nike planted "Tiao" and the commercialization of the WeChat game "Tiao" began to operate.
36, applet function direct entrance
Users can enter keywords in Discovery-Applet-Search to obtain services directly. If you enter "train ticket", you can directly jump to "train ticket service", or you can click "Change" to freely choose Tongcheng or Ctrip to provide services.