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Why is it difficult for shandong institute of business and technology to change its name?
Shandong institute of business and technology, formerly known as China Institute of Coal Economics, was founded in 1985. At that time, the school belonged to the former Ministry of Coal Industry, and its strength was beyond doubt. 1988, the school was handed over to the local administrative department of Shandong Province and renamed as shandong institute of business and technology. The school changed its name and got rid of the traditional industrial image, but the national name was abandoned.

The purpose of renaming is to expand the school scale and attract more high-quality students. However, shandong institute of business and technology has changed its name for so many years, but its reputation is still very poor, and its strength has not been greatly improved. Or a second-rate university. The key name of Shandong Technology and Business University has no atmosphere. People who don't know even think it's an engineering university, and they automatically skip it when writing volunteers.

Shandong institute of business and technology is located in Yantai City, Shandong Province, with a relatively superior geographical position. At present, the school has been selected as a provincial-level entrepreneurship education demonstration school, a provincial-level garden unit and a civilized campus. The ability of secondary colleges in Shandong is not very good, but after all, it is an undergraduate college, which is stronger than a junior college. It is always misunderstood. It's a pity that many foreign candidates think they are junior colleges.

The original intention of shandong institute of business and technology's name change was good. Unfortunately, they didn't change their name, and they also cancelled the country name. Shandong institute of business and technology applied to change its name to Shandong Technology and Business University and Shandong Wealth Management University, but both applications were unsuccessful.

In recent years, Shandong University of Commerce has achieved a certain level of development and good results. At present, it is still a second-tier university, but if it can maintain this momentum, it can be upgraded to a first-class university. The upgrading of books will greatly enhance the visibility of the school, and at the same time, there will be opportunities for donations. Then, it has to be renamed as a more advantageous name, and it will not be mistaken for junior college.