Because the current domestic animation industry is basically dying. According to a well-known animation producer, at present, the animation buyers of many TV platforms have reached 20 yuan for at least one minute. What concept? Compared with the film and television industry, this is almost equivalent to no money, but the production cost of cartoons is very high, much higher than that of ordinary film and television industry, which is basically tens of thousands or even hundreds of thousands per minute. This is the huge gap between the selling price and the cost. This is also the reason why students majoring in animation have fled, because even though the box office of Nezha has exceeded 654.38 billion, the company behind it has not made much profit.
The bleak downstream directly affects the animation students who graduated from the famous upstream schools. Basically, they are all in the animation industry, and their wages are very low. Basically, many students who graduated from famous schools are doing animation, and half of them go to the game industry. This is still a phenomenon after the revival of the animation industry. Among previous graduates, only about 20% are in the animation industry.
So where did the animation students escape from? That's a couplet outside the wall of the School of Animation and Digital Art of China Communication University. This couplet was changed to the word "escape" by P, and it spread wildly in the circle of graduates' friends.
You know, many people come out to look for jobs to make money, and playing games makes more money. Choosing this is basically the knowledge of all animation majors. To escape or not to escape is a realistic problem. If you love animation, but animation can't solve your food and clothing, can you still stick to your ideal?
And generally in animation companies, the monthly salary is seven or eight thousand, which are very high and low positions, basically only 3000 yuan. The only way out is to play games in big companies such as Tencent and Netease, and the salary may be more than 1000.
Because compared with animation, the profitability of the game industry is undoubtedly better. The animation industry is equivalent to the cold winter state of an industry and belongs to the stage of survival of the fittest. Moreover, the entire animation industry is shrinking, and the investment is less than in previous years, so the number of employees applied for is half less than before.
So will the Nezha fire bring a new turn for the industry? I think it depends on the decision of broadcasters and investors. If they can bring new norms to this industry, they can make many people have enough to eat and survive and stick to their love. After all, many people don't make money by cheap labor.