1. Lack of employment information: Many college students don't know enough about their professional employment prospects and industries, and they don't keep abreast of the latest recruitment information and employment policies.

2. The pressure of employment competition is great: With the increase of college graduates, the competition in the job market is becoming increasingly fierce, and many excellent graduates will also encounter employment difficulties or fewer employment choices.

3. Low matching degree of employability: Some college students lack practical experience in school, which leads to difficulties or poor adaptability in practical work and does not match the employability required by employers.

In order to solve these problems, the following measures should be taken:

1, strengthen employment guidance and publicity and education, encourage students to understand the situation, requirements and opportunities of various industries, and improve employment awareness and professional quality.

2. Establish and improve the employment service system, including building an employment information platform, organizing job fairs, and providing entrepreneurship training to help students obtain more employment information and opportunities.

3. Strengthen practical education and training, improve college students' professional skills and practical experience, so as to better meet the needs of employers.

4 encourage students to start their own businesses and choose their own jobs, provide corresponding policy support and financial support, and promote the development and innovation of college students.

College students' entrepreneurship has the following advantages:

1. Rich knowledge reserve: College students can acquire rich knowledge and skills in the process of receiving higher education, providing the foundation and support for their entrepreneurship.

2. Creativity and inspiration are endless: college students are young, energetic and innovative, and are easy to produce new ideas and ideas, which can be transformed into commercial value through entrepreneurial practice.

3. Being in a resource-rich environment: There are a wide range of resources and opportunities in the university campus, such as innovation and entrepreneurship centers, technology incubators, and tutors' guidance, which can help college students start and develop their own entrepreneurial projects better.

4. Wide connections: College students can make friends with talents and resources from all walks of life and establish a wide social network, which plays an important role in cooperation, market expansion and marketing in the process of starting a business.

5. The risk tolerance is relatively low: college students usually have no family and economic pressure, so they can take risks, and it is relatively easy to try to start a business.