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How to write the function description book of e-commerce website
In website construction, the company not only considers building the corporate website into a professional publicity and marketing platform, but also considers the unification of the online image and offline image of the enterprise, so as to better enhance the corporate image and brand value.

1. Think what you think: According to your needs and potential needs, conduct accurate and considerable research and formulate solutions.

2. Creative design: High-quality design team and professional creative design make the pages of the website pleasing to the eye, and use a variety of advanced technologies to enhance the expressive force of the website.

3. Good communication: Good communication will run through the whole development process, and truly restoring your website concept is our creative purpose.

4. Strong technical strength: the huge development team and rich development experience give you strong technical backing and support, which ensures the smooth realization of the website.

5. Post-maintenance: Kexin Company has a multi-level business structure, providing you with technical support from high-end to low-end, so that you can get satisfactory service in every link.

6. Affordable price: Effective process management and scientific development methods reduce the development cycle and cost of each project, allowing you to enjoy affordable prices.

The establishment of a website project planning is based on a variety of needs, which often come from the actual needs of customers or the needs of the company's own development, among which the actual needs of customers, that is to say, the needs of this transaction nature account for the vast majority. Facing customers with different levels of website development knowledge, the project leader's understanding of user needs largely determines the success or failure of this kind of website development project. Therefore, how to better understand, analyze and define users' needs, and accurately and clearly express them to every member involved in project development in the form of documents, in order to meet users' needs and ensure that the development process is carried out in the right direction of project development, is a problem that every website development project manager needs to face.

First, who should participate in the demand analysis activities of website development projects?

Demand analysis is actually a process of communicating with customers and correctly guiding customers to express their actual needs in appropriate technical language (or with the help of relevant technicians) to clarify the purpose of the project. This process also includes activities of establishing and planning the basic functions and modules of the website to be established. Therefore, it is necessary for every member of the project team, customers and even the department manager of the developer (depending on the size of the project) to participate. The responsibilities of the project manager in demand analysis are as follows:

1, responsible for organizing relevant developers to analyze requirements with users.

2. Organize the representatives of art and technology backbone or all members (discuss with users) to write the document "Website Function Description (Draft)".

3. Organize relevant personnel to discuss and revise the website function description (draft) repeatedly, and determine the official document of the website function description.

4. If the user has this ability or the user requests it, the project manager can also assign project members to participate, and the user will write and determine the website function description document.

5. If the project is large, it is best to have the department manager or his authorized personnel participate in the process of determining the function description of the website.

Second, a complete demand survey document recording system.

In the whole process of requirements analysis, the relevant documents of requirements analysis will be written according to certain specifications, which can not only help

Objective members make the results of demand analysis more clear, and also make a memorandum on the future development process in the form of realistic texts, which helps the company to provide useful reference for future development projects and become the experience wealth accumulated by the company in the development of projects that meet its own characteristics.

The document that needs to be written in requirements analysis is mainly the website function description, which is basically the achievement document of the whole requirements analysis activity and also the main reference document for the project members in the development project. In order to describe the function description of the website more clearly, it is often necessary to write user survey reports and market research reports to help explain. It is better for all kinds of documents to have certain specifications and fixed formats, which can increase the readability of documents and facilitate readers to understand the contents of documents quickly. Relevant regulations will be discussed later in this article.

Third, what to investigate from users?

In demand analysis projects, there are often many unclear user needs. At this time, the project leader needs to investigate the actual situation of users and clarify their needs. An idealized user survey requires the full cooperation of users, and may also require necessary training for the respondents. Therefore, the plan and arrangement of the survey: time, place, participants and survey content, all need the approval of the project leader and users. The form of investigation can be: sending demand questionnaire, holding demand investigation forum or on-site investigation. The contents of the survey are mainly as follows:

1. The current and future functional requirements of the website.

2. Customer's requirements for website performance (such as access speed) and reliability.

3. Determine the requirements for website maintenance.

4. The actual operating environment of the website.

5. The overall style and artistic effect of the website page (if necessary, users can provide reference sites or companies for users).

6. The number of main pages and auxiliary pages, and whether multiple language versions are needed.

7. Content management and assignment of input tasks.

8. Various page special effects and their quantity (js, flash, etc.). )

9, project completion time and schedule (according to the contract)

10, specifying the maintenance responsibility after the completion of the project.

After the survey, you need to write a user survey report, the main points of which are:

1, survey summary: website project name; User unit; Participants in the survey; The time of the start and end of the investigation; Investigation work arrangement.

2. Description of survey content: basic information of users; The main business of the user; Current situation of informatization construction; The current and future potential functional requirements, performance requirements, reliability requirements and actual operating environment of the website; Users' expectations of the new website, etc.