Abstract is the crowning touch of the plan. Without a good summary, your plan will not attract the attention of investors. So I suggest that you prepare a summary first as the basic framework of your whole plan. It doesn't take too long, just extract the essence.

Please briefly describe the following points:

1, project description (introduce the purpose, significance, content and operation mode of the project, etc.). )

2. Products and services (state your products or services so that others can understand them, including their competitive advantages)

3. Industry and market (industry history and prospect, market size and growth trend, competitive advantages of industry competitors and our company, market sales forecast for the next three years)

4, marketing strategy (in terms of price, promotion, the establishment of sales network and other aspects of the strategy and its operability and effectiveness, the incentive mechanism for sales staff)

5. Capital demand (capital demand, purpose, use plan, sale of shares, investor's rights, exit mode)

6. Financial forecast (sales revenue, profit and return on assets in the next 3 or 5 years, etc.). )

7. Risk control (possible risks in the operation process and control measures to be taken)

Chapter II Summary

After reading the abstract, potential investors have a general understanding of your plan. Then, it is necessary to show your prospective investors a vivid project planning scheme through the summary of this chapter, and further see a sufficient and feasible scheme with sufficient market feedback demand from the framework concept. In this way, your plan will have a solid foundation and enough weight to convince the other party. Don't be too complicated, clear and powerful.

I. Description of the Project

1, project background

2. The purpose of the project

3. Project introduction

Second, products and services

1, product variety planning

2. Research and development

3. Future product and service planning

4. Implementation phase

5. Service and support

III. Industry and Market Analysis

This chapter is the most important and difficult chapter in writing a business plan. If you don't pay attention to this chapter, your plan will be the worst In this chapter, you should point out which industry field, market field and job function you are competing for. What are the characteristics and nature of the market? How do you divide the market structure?

1, market introduction

2. Target market

3. Customer purchase standard

4. Analysis of competitors

Fourth, market and sales.

1, marketing plan

2. Sales strategy

3. Channel sales and partners

4. Sales cycle

5. Pricing strategy

6. Market contact (exhibition/advertisement/press conference/annual meeting/academic seminar/network promotion, etc.). )

Verb (abbreviation of verb) operation organization design

1, organizational structure

2. Job descriptions and requirements of team members

3. Establish team vision, mission and spirit.

Implementation schedule of intransitive verbs

1, short-term goal

2. Medium-term goals

3. Long-term goals

Seven. financial plan

1, capital demand and use plan

2. Financing plan

3. Profit and loss forecast table

4. Cash flow forecast

5. Balance sheet

6, break-even analysis

7. Return on investment

8. payback period of investment

Eight. risk control

1, policy risk

2. Legal risks

3. Competitive risk

4. Risk of loss