1. Promote the empirical study of communication in China and enhance the internationalization level of news communication in China;
2. Integrate top scholars and industry experts at home and abroad to build a domestic high-quality teaching resource platform;
3. Expand the international and domestic influence of the Department of Journalism and Communication of China Renmin University.
In order to broaden students' horizons and stimulate their thinking, the School of Journalism of China Renmin University designed the content of the course "Frontiers of News Communication and Research Methods" to focus on research methods and frontiers of news communication, and specially invited several industry elites to meet with students to help them understand the situation of the industry.
The 13-day course on the frontier of news communication and research methods in the School of Journalism, China Renmin University is divided into three sections: the frontier of communication learning and research methods; Frontier of news communication theory; The latest trend of news communication industry; These three sections reveal the frontiers and trends of journalism and communication from methodology, theory and practice. The lecturers are American professors, Hong Kong and Taiwan professors and China Renmin University professors.
The research method of communication emphasizes the frontier of quantitative research. Unlike other similar summer schools in China, which mostly focus on qualitative research, this summer school is hosted by Professor Jonathan Zhu, a scholar from the Yangtze River, and focuses on the most advanced quantitative research methods at home and abroad. Famous professors from communication, computer information science, statistics and other disciplines at home and abroad are invited to explain the most advanced quantitative research methods in the world, such as modern regression model, structural equation model, social network analysis model and psychological and physiological experimental method. Methods The course is taught by famous scholars from America and Hong Kong.
The frontier of news communication theory has two characteristics. First of all, this part focuses on the unique contribution and innovation of China scholars at home and abroad in the theoretical level of news communication. China scholars from home and abroad have conducted in-depth discussions on the development logic of the media industry, the process of media and social democratization, the policies, markets and users of the media industry, and especially emphasized the great influence of different cultural contexts on the media industry.
Secondly, this section is the first time in China to use telepresence video conferencing system and studio equipment, global connection, and remote live broadcast of on-the-job summer courses. The first attempt of distance education and discussion is to accumulate experience and promote the normalization of distance education and discussion that saves money and manpower costs. We chose Allen Berg School of Communication at the University of Pennsylvania and Taiwan Province University of Political Science as two points for remote connection. In the preparation process, we had repeated and in-depth communication with professors from the United States and Taipei, Cisco TelePresence Lab and CCTV Studio team who participated in the connection, and organized many on-site simulation drills to familiarize the speakers with the lecture environment on the one hand and confirm the technical accessibility on the other.
The latest trend column of news communication industry invites outstanding representatives of domestic media industry to communicate with students, which has become another wonderful link. Five well-known domestic industry representatives from the fields of news and Internet shared with their classmates the trends and trends of news communication industry under the background of Internet era and new media.
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