It can also be said that Peking University has China Direct Selling Industry Development Research Center, Zhejiang University has Direct Selling Department and Nanjing University has "Direct Selling Research Center" as of 20 13 10.24. In the Ministry of Commerce of China, 82 16 enterprises have applied for direct selling licenses, and 39 enterprises have obtained licenses. By 20 14, 10 and 13, there were 43 direct selling enterprises (two were approved on 20 14 and10,7), and up to now, 63 enterprises have obtained licenses. A big storm is coming, and all direct selling enterprises are gearing up, because in 20 15, direct selling in China will be fully open. In the Twelfth Five-Year Plan, the National Development and Reform Commission has officially announced that nutrition and health care will be included in key industries in the future. By 20 15 years, the health care products market in China will reach 1000 billion yuan.

Mr. Chen, director of the Marketing Department of the State Administration for Industry and Commerce, said that qualified enterprises should take the road of direct sales. Direct selling is imperative in China. The challenge now is not whether to engage in direct selling, but how to regulate this market. It is also clearly pointed out that direct selling can be done without setting up a store or a factory. With the popularization of direct selling method, more and more people will accept the concept of direct selling. There will be a direct selling craze in Chinese mainland, which may last for several years and then form a normal direct selling market.