I have done a questionnaire for college students for more than 4 years, and my experience is as follows. Remember to give high marks.

Generally speaking, the questionnaire survey of college students is divided into several steps:

1,

Set the content of the questionnaire, remember to grasp the key questions, don't be irrelevant, try to avoid multiple-choice questions and ask more questions;

2,

Find out the object of the questionnaire, such as what major, what gender, what skills, etc. , jointly find the school political and educational office or the student union to do it, generally sweeping the building and knocking at the door one by one;

3,

Set up reward gifts,

This is the most important point in the whole link and represents the sincerity of the questionnaire. Generally, students look at gifts to define whether to answer attentively, so they must be generous, otherwise the brand image will also have an impact.

According to my statistics, the average cost of a questionnaire with high gold content is around 50 yuan, but almost all major brands have to do several rounds of questionnaires before entering the campus market. On the contrary, those small businesses push their butts instead of their heads, and eventually they are all dead.

However, I would like to remind the landlord that the offline questionnaire takes a long time and costs a lot, so we should be fully psychologically prepared. Or we can cooperate with the Student Union (www.xueshenghui.cn), which is the only questionnaire survey platform for college students in China and has obvious advantages compared with the traditional offline survey.