Bottom line: the result of commercial drainage. Most older boys will remember that there were no boxers so close before 2000. In the 1990s, the most common boxers were briefs, and some people would wear loose underwear like today's Wrigley pants (but the materials were poor). At the end of last century, Jockey, a foreign underwear manufacturer, developed the popular boxers. In order to shake the men's underwear market occupied by briefs, we began to spread the "scientific research" results that briefs are not conducive to development and fertility through the media. Whether briefs are really unhealthy or not, this topic itself has the purpose of commercial competition. Around 2000, boxer shorts gradually entered the China market, but they have not been recognized. Therefore, by increasing the advertising drainage of boxers, the boxers gradually occupied the share of briefs by about 20 10.

Later, the rise of e-commerce accelerated the process of boxers replacing briefs. When I was in school in the 1990s, my parents bought underwear in department stores. When I go out to college, I often buy underwear in supermarkets and shopping malls. The popularization of orange software has completely changed people's habit of buying close-fitting clothes offline. So underwear manufacturers seized the opportunity to promote boxers through online channels and continue to squeeze the space of briefs. But even today, a considerable number of men are used to wearing briefs, which has to be said to be largely caused by the stickiness of users.