1. Career development: By displaying their professional knowledge and skills through active accounts, college students can attract the attention of potential employers or partners and enhance their professional competitiveness.

2. Self-expression: Active accounts become a platform for college students to express their views and opinions, which helps to establish personal brands and word of mouth.

3. Social participation: College students participate in the discussion of social hot topics through active accounts, express their concern and attitude towards social issues, and give play to their own voice and influence.