The happy and interesting activities are over. I'm sure you have a lot to share and a lot to summarize. But what are the requirements for activity summary? The following is my personal summary of campus marketing activities (6 general remarks), which is for reference only and I hope it will help you.
Personal summary of campus marketing activities 1 In order to spread marketing ideas, enrich campus cultural life, strengthen students' marketing planning and production ability, and guide students to live actively in universities, the second campus marketing competition began on X, X, X, and ended on X, X, X, X, X, X. The relevant situation of the contest is summarized as follows:
1. The theme of this competition is "Passionate Youth, Marketing and Entrepreneurship", aiming to provide students with a platform for practical business operation.
With the help of this platform, I set up my own team to carry out actual sales planning and operation, overcome various difficulties encountered in the actual marketing process, exercise the marketing planning ability and crisis handling ability, and cultivate the team consciousness of division of labor, cooperation and mutual assistance.
Second, the publicity stage of the contest,
The organizing committee of the contest * * * received 20 team registrations, and the preliminary contest * * * received 10 team marketing plans. After selection, five teams were sold in the rematch stage, and the last five teams entered the finals. Each team showed their magical powers and gave a speech through PPT.
Third, after the preliminary, semi-finals and finals, the final outcome is decided.
The first prize is 30 1 district 10 social management team, the second prize is 30 1 district/kloc-0 information management team, and the third prize is 30 1 district1management team.
Fourth, the results of the competition:
The campus marketing competition, which lasted nearly two months, was innovative in form, positive in content and close to students' lives. It meets the requirements of college students to experience practical business operations and improve their social practice ability. Not only enriched their extracurricular life, but also provided them with an opportunity to realize themselves and exercise themselves, which won the recognition and praise of the majority of students.
Generally speaking, the "X Campus Marketing Competition" of Hunan Vocational College of Judicial Police Officers was a complete success, which was well received by the college leaders and teachers. We express our heartfelt thanks!
Personal summary of campus marketing activities 2 I. Background and purpose of the activities
1. Background: Freshmen are entering the school, and juniors are about to enter the society. Freshmen definitely need a campus card, and juniors experience the feeling of entering the society. .
2. Objective: To enrich the marketing knowledge of junior students and provide a realistic reality for the students majoring in marketing; At the same time, it also provides a good environment for freshmen to do card training and improve their marketing practice ability; At the same time, it also provides good card service for freshmen.
Second, the time and place of the activity.
Venue: Maanshan Vocational and Technical College Campus
III. Contents of activities
According to the needs of freshmen, juniors provide them with Unicom campus cards with different package types, providing them with the best service and the most perfect smile.
Fourth, concrete implementation.
(A) the preparation before the event
1, grouping: First, the teacher groups 58 students in our class, and every 19 students is responsible for an exchange grouping: first, group people, operators. In this way, everyone has a goal. I happen to belong to Unicom Group, the operator. In this way, everyone has a goal. I happen to belong to Unicom Group, so I want to have a detailed understanding of various package types of Unicom campus cards.
2. Group discussion: After the group was completed, our Unicom group held several meetings in succession to study and deploy. Group discussion: After the group was completed, our Unicom group held several meetings in succession to discuss the specific work during the activity, so that everyone was basically targeted at the time. Don't panic, communicate and deal with difficult problems in time, communicate and deal with difficult problems in time when you panic, and establish a good image of Unicom campus card sales team.
(2) Situation in activities
In the actual marketing practice, when in the actual marketing practice, the situations we encounter are diverse and extremely complicated. The situations we encounter are diverse and extremely complicated, but there are both fun and embarrassment.
Because we don't have a regular volunteer brand issued by the school, our activities are closely monitored by the school doorman and resisted by some freshmen, which adds a lot of difficulties to our work, but we have discussed these situations at the meeting before, so when these problems appear, they are also effectively solved, mainly relying on them. As the Unicom card itself does have considerable price concessions, this relationship has opened a channel in the welcome. Because Unicom card itself does have considerable price concessions, a considerable number of freshmen still have a soft spot for Unicom cards, so a considerable number of freshmen still have a soft spot for Unicom cards, which also brings certain convenience to our work.
In the communication with freshmen, we also made some new friends. In the communication with freshmen, we also met some new friends and learned some freshmen's thoughts on how they want to spend three years in college.
Freshmen's thoughts on how to spend three years in college. I suddenly thought of the moment when the seniors picked us up, as if I could remember it vividly. Now that we are junior, the moment when the seniors pick us up seems vivid. Now a junior, I am about to leave this familiar campus.
(3) The activity is over.
In just two days, the training activities ended and our group held another meeting. In just two days, the training activities ended, and our group held another meeting, summing up the advantages and disadvantages of the whole activity. Generally speaking, our group has basically completed the task, including its advantages and disadvantages. Generally speaking, our group has basically completed the task, and everyone has worked hard.
An analysis of verb (verb's abbreviation) activity results
On the whole, the sales results of campus cards are not ideal, and on the whole, the sales results of campus cards are not ideal. We also found some problems by comparing the campus cards of the three major communication operators. Students buy Unicom cards basically because of favorable prices. Later, they also found some problems. Students buy Unicom cards basically because of the favorable price, but also because they give away more people, and don't buy them because the signal of Unicom cards is too poor.
Unicom card signal is very good, everyone is used to fixed thinking. Therefore, we should publicize the signal problem more in the future.
Summary of intransitive verb activities
1, this marketing training simulation activity is a microcosm of our junior students going to the society to participate in marketing work, and it is also a prelude, which makes us realize that theory must be combined with practice to give full play to its maximum effectiveness; At the same time, this practical activity also tells us to apply what we have learned, and this practical activity also tells us that what we have learned is dead knowledge.
This practical activity also made me realize that my communication ability needs to be improved. This practical activity also made me realize that my ability to communicate with others needs to be improved. When you meet a stranger, how can you make him accept your trust and buy your products in a short time? A stranger, how do you make him accept and trust you and buy your products in a short time? Effective communication is the key, and we should strengthen the improvement of communication ability in more practice in the future.
Personal summary of campus marketing activities 3 After nearly a month's efforts, the contest finally came to a successful conclusion. Although there are various episodes in the process, there is no doubt that we have indeed grown a lot in this activity. We have made great efforts from pre-planning, contest publicity and registration, venue layout and financial management!
When we first wrote the plan for this activity, we encountered some problems! It is a great challenge to organize this large-scale school-level activity for the first time, and the concept of marketing road itself is also very vague. It is a great challenge for us to write a plan that not only inherits the excellent tradition of the college, but also has innovation! Finally, I found a lot of information on the internet, and combined with the actual situation of our college, I finally finished the planning book.
We also put a lot of energy into the publicity of the activities in the early stage of the competition! During the registration period, we set up registration points near the canteen and the teaching building. Distribute leaflets throughout the school, print and post banners and put up many posters in crowded places in order to let more people know about our activities and let more people participate in our activities.
On the day of the activity, I got up early and was very excited. I went to the meeting to help arrange and deliver things. In this lecture, we invited Zhang Huicheng, a famous micro-e-commerce expert and "the first person in China WeChat marketing". Teacher Zhang Huicheng is a veritable "first speaker". He brought a simple lecture to the teachers and students present with his precise positioning, incisive exposition and unique insights. Especially when it comes to the development of WeChat business in China, everyone is very excited. Teacher Zhang brings us not only knowledge, but also positive energy, which broadens our horizons on the Internet. During the whole process, the students were very passionate and actively interacted with each other through the Weibo Wall. Especially when it comes to Ma Yun's entrepreneurial course, everyone is very excited and impressed by Mr. Zhang's lecture.
After the lecture, we hurried through lunch and went to the meeting again. The teacher taught us a lot of sales skills to cheer us up. Finally, the exciting game is about to begin. We divided into six groups, arrived near the railway station by bus, got the designated sales goods, and started intense sales activities.
There are five members in our group, and the products we sell are pure bird's nest, car aromatherapy and mineral water. In order to exercise our communication and sales ability, the commodity price is higher than the market price, which brings us no small challenge. We started to discuss the plan in the car, and finally decided that one team member and I were responsible for selling bird's nest, two team members selling mineral water and one team member selling car aromatherapy. In this way, after we got off the bus, we began to plan. My partner and I analyzed it first. Because bird's nest is a luxury and can't be sold to ordinary people, we intend to sell it in the famous city of Shangge, but considering the time problem, we gave up this idea and chose the owner of the clothing market. However, the two of us didn't flinch because of this, but faced up to difficulties, constantly improved our "lines", constantly summed up, constantly tried, endured the pain in our feet, endured the inner loss after being rejected, and continued to try, continue to fail, and continue to try. Although it was not sold in the end, in the process, our inner endurance and ability to communicate with strangers are constantly improving. Later, my partner and I discussed the countermeasures and decided to sell mineral water. So after we got the mineral water, we went to the hot pot city of the railway station and sold it to the people around us. It didn't work well at first. Later, we changed our minds and decided to play the "sympathy card". This move really worked. In less than half an hour, we sold the good mineral water, and the feeling of being hit just now suddenly brightened up a lot. Finally, it's time for the game to end. We sold about a box of mineral water, then dragged our heavy bodies onto the bus and stood back all the way.
It was past 6 pm when we got back to school. We summarized today's competition under the teacher's organization, and each team went on stage to exchange experiences and experiences. Through communication, we found that each team encountered all kinds of setbacks during the competition, but each team's solutions were different, which we need to explore and learn. Although our team is not the best seller, I believe that in this competition, every member of our team has gained a lot of ways to treat people and become stronger inside. Although we are not the best, we must grow the most.
It's past 7 o'clock after the exchange meeting, but the enthusiasm of the students is still very high. In communication, we learned a lot.
At the award ceremony the next day, our team won the honorary certificate and bonus that we worked hard for, and we also knew that the biggest gain of this activity was not honor, but a leap in our own quality.
Looking back on this marketing contest, it's bittersweet! Although the process is painful, the harvest is also very rich. I really enjoy the feeling of working together as a team towards a goal and then winning, which is exactly what many college students lack. This activity has greatly cultivated our team cooperation ability and interpersonal skills, and we have gained a lot of things that we can't learn in class. I sincerely hope that the school can hold more such activities in the future and look forward to the next competition.
Personal summary of campus marketing activities iv. Activity introduction
The marketing association has gone through an extraordinary course with the strong support and help of the school youth league Committee, the instructor, the school student union club department and the department league club. Based on the responsibility and service concept of "gathering marketing essence and casting business elite", on the basis of injecting new blood into the association and improving its internal structure, the association planned and organized seven organizational activities this year, including the new membership initiation ceremony, the quality development of Dahe Square, the marketing knowledge training of the association, the marketing star contest, the club cup basketball match and the Christmas fruit marketing on Christmas Eve, so that many students could make friends.
Two. Activity description
1, Marketing Association Entry Ceremony
In order to let new members know more about the marketing association, let new members feel the importance of the marketing association and let them fully feel the sense of ownership and responsible attitude. And full of confidence in the marketing association, feel the warmth of the marketing association community! After the unanimous decision of the X Executive Committee, I will hold the X new membership initiation ceremony in the w 109 classroom.
Time: 65438+1October 29th Location: w 109.
Number of participants: 80
All members wear school uniforms and attend the initiation ceremony.
Freshmen's representatives speak, as well as their expectations and suggestions for the association.
Thanks to the efforts of all members, the initiation ceremony was a complete success.
2. Quality development of Dahe Square;
This year 1 1 month, our association joined forces with eloquence association and e-commerce association to lead its members to Dahe Square to carry out large-scale outdoor activities for quality development. In the activities of fun and entertainment, the communication between members is increased, and the team cooperation ability of members is cultivated invisibly. In addition, expanding members' contacts and making more friends not only pleases the body and mind, but also further enhances the feelings among members, making the warm family of the club more warm and harmonious!
Time: xx year165438+1October 6th.
Venue: Dahe Square, Huiji District, Zhengzhou
Number of participants: 120.
Develop quality and learn team spirit!
Spiritual communication activities let everyone know each other better!
New members, take photos and commemorate!
3. Association marketing knowledge training
In order to participate in the upcoming Marketing Star Competition, I will invite the chief trainer of Renhe Xintiandi Investment Management Group at 2 pm on Friday to explain the relevant knowledge about sales, warehousing and management to our members in the multimedia classroom of Zhongzhou University, so that the majority of members can increase their knowledge and learn professional knowledge.
Venue: Multimedia Classroom of Zhongzhou University Time: xx 165438+ 10/9.
Number of participants: 130.
Personal summary 5 of campus marketing activities aims at "enlivening academic thoughts, enriching practical experience, improving hands-on ability and prospering after-school life" and takes the slogan of "marketing yourself, planning life, promoting the healthy development of associations in financial colleges and serving financial college students" to spread marketing theory and popularize marketing knowledge, providing a platform for financial college students to learn marketing knowledge, participate in marketing practice activities and carry out self-marketing exercises, adding highlights to campus life.
In recent years, we have been focusing on the work arrangements of the Youth League Committee and the Department of Business Administration and the growth needs of members, constantly strengthening our system construction, humanities construction and characteristic activities construction, and actively serving the majority of students.
First, people-oriented and strengthen the humanistic construction of the association.
Unified thinking is the premise of unified action and the basis of rallying people's hearts and uniting forces to do all the work well. The Association fully realizes the importance of humanistic construction, actively builds a community culture with its own characteristics, and also makes its own contribution to the promotion of finance from junior college to undergraduate course.
The new cultural concept of this association is "to promote my business, respect my financial expertise, pursue Excellence, and make this association my home". Introduce the concept of "home" into the daily management of the community.
(1) Caring for members from life, study, work and other aspects makes us feel the warmth of home when studying abroad. Our birthday greeting activities have been going on, and we also promise to do this work well all the time. In the big family of marketing association, everyone has the consciousness and status of master.
(2) Strengthen the "cIs" identification system and introduce the enterprise management concept appropriately.
Integrate theory with practice, apply what you have learned, and introduce cIs identification system into the Association in. Now every activity emphasizes our purpose and logo, forming a certain recognition system. Internally, members have reached a unified consciousness, resulting in a sense of belonging and pride, which in turn stimulated their passion and enhanced their sense of ownership; Externally, it can enhance the image of the association through visual impact, and convey the information and culture of the association to the public, which is easy to identify.
(3) Expand the communication platform so that every member can become the real master of the association.
According to the data of China Internet Information Center in, the internet access rate of college students was 84%. Our school is also gradually realizing network management. The association also keeps pace with the times. Last year, it counted the QQ numbers of each member and established its own QQ group. We have open mailboxes and mailboxes, which provide a good communication platform for members. Members of the Board of Directors also exchange management experience of the Association with everyone in QQ group from time to time, accept members' criticisms with an open mind, actively adopt members' opinions, and let every member join in the construction and management of the Association.
In addition, our directors have also established a QQ group for special communication, and the Association has also decided to set up its own website and publish its own work newsletter next year, thus further strengthening the communication of the Association.
Second, accurately position the market and actively go out.
We actively understand the market demand and actively expand outside the school. First of all, we should communicate with the marketing clubs of other schools. In, organized members to participate in the "First Marketing Skills Competition in Hunan Province", and 0% of the contestants obtained the qualification certificate of senior salesman, planning minister Wu won the gold medal in the automobile industry, and won the qualification certificate of intermediate salesman in the final. Our association participated in the X University Exchange Conference in Changsha held abroad. * * * More than 30 associations and more than 400 people attended the exchange meeting, which was reported by Hunan Education TV and other media. The second is cooperation with enterprises and institutions. Since its establishment for many years, the association has been committed to improving the practical ability of its members, and has maintained long-term cooperation with companies such as Sun Man, Chenxi, Xinmeide Market Research, Provincial Bureau of Statistics, Master Kong, Uni-President and Coca-Cola. To provide long-term part-time or full-time opportunities for its members.
While basing on the development space of our school, we should actively go out and look for development space. Really integrate theory with practice and improve the quality of the third classroom.
Third, improve the system and carry out daily work in an orderly manner.
Fiona Fang cannot live without rules. We constantly improve the system of the association and keep pace with the times. According to the actual situation of the association at this stage, the articles of association, financial system and meeting system of the association have been improved, and the supervision system and membership evaluation system have been established. All departments work together to manage our home. Especially in this semester, we also established and implemented the petition system, strengthened the contact between members and directors, and ensured that the effective demands of members could reach our directors in a reasonable and timely manner.
Fourth, activities have their own characteristics and cultivate their own community culture.
In 20xx, the Association cooperated with Zhejiang Dong Bang Clothing Co., Ltd. to hold a Dong Bang clothing charity sale in Jinfeng Hotel with the theme of "Helping Poor College Students". Sixty percent of the students who graduated that year came from this activity, and all the money was given to the work-study center of the Student Affairs Office.
Last semester, Robust jointly held the 20xx Pulse Campus Challenge, which was a complete success.
In 20xx, our association participated in the "Master Kong" Cup Marketing Competition of Hunan University Alliance on behalf of Finance College, and achieved excellent results.
Last semester, 20xx actively responded to the first club activity month of Hunan University of Finance, and planned and organized a super competition, which had a positive impact on the whole activity and won unanimous praise from all the teachers and students.
20xx 10 The 5th Campus Culture and Art Festival Image Promotion Competition was organized by the Association, which broke the conventional indoor stage form, adopted outdoor stage performance and a week-long promotion skill competition, and put the marketing theory into practice again.
On the evening of 20xx 10, two activities of the advertising design competition, sponsored by the Youth League Committee and the Student Affairs Office, undertaken by the Department of Business Administration and co-organized by the Gold Mine Marketing Association, came to an end with warm applause. This activity is divided into four steps: collection of works, initial evaluation, public review and on-site evaluation. It took more than a month to receive more than 40 entries, which set off an advertising boom on campus.
20xx 10, the Association and PepsiCo's 7-up Company held a 7-up activity in the school, which was well received by the students and won the attention of the school.
In 20xx 10, the association cooperated with Valle Clothing Company to hold the Miss X etiquette contest for the fresh graduates of Finance College, and carried out etiquette knowledge for all teachers and students, which set off a "etiquette storm" in the school.
In 20xx 10, the association held the X-domain Cup "Olympic Theme Series" to welcome the elegant month of the Olympic community. Through the activities, students learned about the team spirit of "We are more important than me" and launched a large-scale signature activity of "One World, One Dream" to feel the Olympic atmosphere in advance.
20xx 10, the association cooperated with the Foreign Languages Department to hold a "Christmas party" sponsored by Chen Wenjing Food Company, which was also a thank-you party for our members. We adhere to the tenet of "Members First".
—— 10, our association held "1+1>; 2 "Quality development activities, we emphasize the team spirit of" We are greater than me ".
Focus on the characteristics of marketing, and strive to develop the activity into an irreplaceable activity with its own characteristics. In addition, we should start from such a trivial matter as not being late for activities and cultivate community culture with the characteristics of marketing associations.
Looking ahead, our tomorrow will be more exciting.
In the new stage, under the leadership of the Federation of Student Associations, the Department of Industry and Commerce and relevant departments, I will continue to hold high the banner of "prospering my industry and commerce and respecting my finance", persist in building a community culture with its own characteristics along the tradition of inheriting the community, persist in the characteristics and diversification of activities, persist in starting from members, and strengthen the weak links of the community. Qi Xin will work together to continuously improve. We believe that the association will have a better tomorrow.
Personal Summary of Campus Marketing Activities 6 In order to spread marketing ideas, enrich campus cultural life, strengthen students' marketing planning and production ability, and guide students to actively improve their college life, the second campus marketing competition began on XX, XX, and ended on XX, XX. The relevant situation of the contest is summarized as follows:
1. The theme of this competition is "Passionate Youth, Marketing and Entrepreneurship", aiming to provide students with a platform for practical business operation. With the help of this platform, I set up my own team to carry out actual sales planning and operation, overcome various difficulties encountered in the actual marketing process, exercise the marketing planning ability and crisis handling ability, and cultivate the team consciousness of division of labor, cooperation and mutual assistance.
2. In the publicity stage of the contest, the organizing committee of the contest * * * received 20 team registrations, and in the preliminary stage of the contest * * * received 10 team marketing plans. After the handsome selection, five teams were sold in the rematch stage, and the last five teams entered the finals. Each team showed their talents and demonstrated them through PPT.
3. After the preliminary, semi-final and final competitions, the extraordinary team of 30 1 district 10 community management team won the first prize, the changeable warrior team of 30 1 district 10 information management team won the second prize and the third prize was 3065438/kloc.
Results of the contest: The campus marketing contest, which lasted for nearly two months, was innovative in form, positive in content and close to students' lives, which met the requirements of college students to experience the actual business operation and improve their social practice ability. It not only enriches students' extracurricular life, but also provides them with an opportunity to realize themselves and exercise themselves, which has won the recognition and praise of the majority of students.
Generally speaking, the "Second Campus Marketing Competition" of Hunan Vocational College of Judicial Police Officers was a complete success, which was well received by college leaders and teachers. We express our heartfelt thanks!
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