1, swipe the bill
This most primitive and rude method, the current situation is: 1, the cost is too high to support a large number of brushing machines; 2. The anti-cheating system is becoming more and more advanced. If you are not careful, you will be caught, invest a lot of money, and return to before liberation with one shot; 3, the search algorithm in the era of thousands of people, so that brushing is no longer so effective.
2. Shopping sharing website
This is mainly aimed at women's products such as women's clothes, shoes and cosmetics. After being squeezed by Ali, Beauty and Mushroom Street, two effective shopping sharing websites, were forced to transform into their own platforms.
3. Special event website
This method prevailed in the first spring of Taobao. Various websites with discounts, such as Discount 800, Juanpi.com and Mizhe.com, all became "explosive artifacts" at that time, especially Discount 800, which can be said that every activity will explode. As long as you have enough courage and courage, you can explode as much as you want! Of course, the final result is also because they moved Ali's cheese, which made their official activities such as bargain-hunting, daily specials and gold coin panning increasingly depressed, banned and forced to transform into a platform.
4. Rebate shopping guide website
This bloodier method has been popular since 20 14, represented by rebate network and Taofen bar. Due to the extremely brutal means, the principle of "fast, ruthless and accurate" was once the main explosion mode after the failure of the special website. After two or three years of popularity, it was banned by Ali again in June this year. As for how Ali blocked the above websites and platforms, this is not the point. He has plenty of means, but his arms can't twist his thighs.
5. through train drilling exhibition
So far, these two methods are not completely ineffective, even for practicing deep operations, they are very effective. However, only less than 1% people can truly master these two "technical" essentials of paid promotion. Why do you put the word "technology" in quotation marks? Because the "technology" here does not refer to the open technologies that you can learn from Paidai, Taobao University and other websites, but a way to take shortcuts by using system bugs, which is absolutely difficult for most people to achieve.
Then the problem is coming. Now Taobao, what other means can effectively create explosions?
This model existed before, but the previous Taoke was scattered, and it was difficult to form a large-scale combat effectiveness. After experiencing the most difficult winter of Taoke in history, leaving a large number of Taoke, the remaining Taoke gradually woke up and began to form combat effectiveness, so teams led by Daniel Taoke were born, such as Jushe Team, Parasite Team, Ruomeng Team, Laodao Safe Harbor Team and Big Taoke Alliance Team. Thousands of small Taoke Jianghu gangs join the alliance, which is a large-scale promotion activity. As long as merchants can contact any of these various Taoke gangs, they can mobilize thousands of Taoke to promote a product together in a short time. You can imagine that if 10000 Taobao customers can be launched at the same time to promote a product, then different Taobao customers will have their own promotion channels, even if each Taobao customer can only bring 2 orders on average.
Therefore, in the era of increasingly limited means of explosion, this emerging Taobao model has become one of the few explosive creation artifacts.
Question 2: How do ordinary sellers find so many Taobao customers to promote their products?
Before answering this question, we must first understand a common-sense question-what kind of products will cause a large number of Taobao customers to promote?
Taoke is also a profession and a means of making a living. They don't do voluntary labor, so you need a lot of Taobao customers to promote your products. Simply put, your product must make them make money! As we all know, taobao guest is a promotion form of CPS, and there is only commission after the transaction.
Therefore, if you want a large number of Taobao customers to promote your products, your products must meet the following conditions:
1, the product is high enough, not an inferior product (user) that will ruin his job;
2. Seasonal products or relatively popular products are easy to run when pushed up;
The discount you gave is hard enough, but it is not strong enough and has no momentum. Even if you give 100% commission, no one will push it. The reason is simple, 0 *100% = 0;
4. Give them enough commission, which is the ultimate incentive.
Meet the above four conditions, basically your product will attract a large number of Taobao customers to promote. The next thing you need to do is to find an initiator to launch a large number of Taobao customers for promotion, because ordinary sellers are not mixed in Taobao circle, and it is difficult to master so many Taobao resources. Be sure to find a Taobao agent. After this docking person talks with you about products, preferential strength, commission ratio and other matters, they will launch a large number of Taobao customers in their gang. This involves a problem of interest distribution. In this process, three parties are involved: buyers, Taobao representatives and a large number of Taobao customers. Each party must have enough interests to finally realize the explosion.
The interests of the three parties are paid by the merchants, so this leads to the activity mode of coupon scouring. The interests that the merchants have to pay to the three parties are as follows:
1, a certain amount of coupons
This is the benefit that buyers get, that is, the discount of goods. The denomination of coupons determines the degree of explosion of goods.
2. Service fee for each coupon 1~5 yuan.
This is for the benefit of representatives of Amoy. Through this benefit, he will help you to launch a large number of Taobao customers to promote your products. Without him, you can't convey the promotion task. This is also the reason why many merchants set up commissions in the background and wait for the promotion of Taobao customers. As a result, there are only a handful of Taobao customers who come backstage to apply for promoting your orientation plan. It is difficult to push the list that Taoke talks with merchants through the representatives of Taoke in the gang every day. How can we have time? Besides, you don't have an effective way to expose your plan in Taobao circle. Even if your products are of high quality, high discount and high commission, no one knows! Therefore, you have to represent Taobao to make your products have a lot of exposure in Taobao circle, resulting in a lot of Taobao promotion. You must pay the money.
3. A certain percentage of Taobao commission
This is for the benefit of thousands of Taoists who sell your products. Without this, it is impossible for Taoist representatives to mobilize so many Taoists to promote your products, because Taoists are also bound by interests, and no Taoist has such a big face that so many Taoists can promote a product one after another without considerable returns. This is their livelihood, and human feelings are completely powerless in the face of money. At the same time, after meeting the two conditions of high-quality products and preferential treatment, the higher the commission ratio set in the background, the more Taobao representatives can launch. A good product, no Potter wants to miss it.
This is the most popular Taobao mode at present, and it also creates the myth of gorgeous moon cakes-coupon Taobao. If used well, the explosion can be realized instantly, but at the same time, the price paid by the merchants is also very huge, which leads many merchants to flinch and don't want to talk about it after listening to the requirements put forward by Taobao representatives. Of course, Taobao is not rare if you don't do it, because a large number of merchants and a large number of your competitors will do it. See the answer to question 3 for specific reasons.
Question 3: Why spend so much money to blow off customers' money?
In fact, this question has been partially answered in the first question-after several rounds of changes in Taobao, there are fewer and fewer means you can use to create explosions, and coupon shopping is the latest and most effective means at present. In addition, there are some economic benefits and practical effects brought to the store after promotion.
From the perspective of economic benefits, Taobao model seems to have a high cost, but for many products, it is not necessarily a loss.
1, compared with the brush machine.
Now, due to the upgrade of the anti-cheating system, the process of brushing is becoming more and more complicated, and the cost of brushing is also rising. The commission for swiping the bill alone is about 10 yuan (the price of fine brushing), plus the empty package cost of 3/4 yuan per bill, plus the deduction point of Tmall, the cost of swiping the bill can reach about 15 yuan. From this point of view, many Taobao customers may not put forward the conditions of brushing.
2. Compared with the shopping guide rebate website
Not to mention the momentum that many effective websites can't walk now. Even if they can go, you still have to pay a heavy price. The second payment of rebate network needs 60%-80% Taobao commission. Not only do you not expect to raise prices before going to the event, even the normal price may not be able to pass. They have professional merchants who will use various horizontal and vertical price comparison techniques to make your activity price lower than your regular price. What's more, the rebate network is now officially suppressed, and sales are not included in the search!
3. Compared with special websites
Needless to say, the 20% discount and the coil net are not the "explosive artifacts" of the year. If you want to take part in their activities, it is really "cabbage price". It would be nice if we could recover the courier fee for every sales order, and we can't go far. If the activity is smaller, you want to make sure you don't lose money. Even if the auditors let you participate, you can't run away or keep up.
4. Comparison with through train drills and exhibitions
That's even more economical. There are very few drivers who really know the doorway through train, and drilling exhibition is the exclusive play of big names. There was a rumor before that a store in Tmall burned 300,000 yuan and the boss killed it. This is not a rumor, nor is it incredible. Now even excellent through train drivers can achieve Ro 1 1: 1:2.
In terms of promotion effect
This aspect is mainly compared with brushing, because many merchants will think that Taobao is brushing in disguise, but it is actually many times better than brushing!
1, don't worry about the deduction and other issues.
The essence of brushing is cheating, which may be detected by the system at any time, leading to the risk of product removal, deletion, store deduction and fine. As for Taobao, you can do it with confidence and boldness, because the essence of Taobao is a formal promotion method recognized by the government and an advertising form encouraged and advocated by the government. There is a simple reason. Taobao guest can help the platform get a lot of traffic from outside his big system, and even snatch traffic and users from Ali's competitors. So the platform will always encourage.
2. Bring accurate customers
The essence of brushing a bill is a false transaction, and the essence of Taobao is a real transaction. Fake transactions can't get real users, but Taobao can help you get real users. Although these users are introduced through low-cost means, they are "junk users" in the eyes of merchants. However, as long as you do a good job in user marketing, these users will have repeat customers more or less, and there will never be repeat customers unless you expect your products to impress you one by one.
3. Improve the search weight
Under the principle of personalized search, to some extent, swiping a bill will not only improve your search weight, but also reduce your weight, because these false transactions will disrupt your product label and the matching of search results will be negatively affected, but Taobao brings real transactions. Although users buy cheaply, they also come with clear intentions. No one will buy things that are not of interest, no matter how cheap they are. Because these people come with a clear intention to buy, they will bring new real labels to your products, and when searching, the number of searchers matching products will increase many times.
4. Accumulate real basic sales.
Amoy customers can accumulate thousands of basic sales in a short time. Can you swipe your card? You can say, I can also brush the sales to 5000 or 10000 in a week. At present, the average merchant can't afford this fee. Even if you can afford it, if you buy it, wait for the link to be checked. The lightest punishment is to clear the order, eliminate all sales and comments, and the huge bill will be wasted. More serious penalties are product removal, link deletion, store deduction and fines.