2065438+On August 19, 2003, Xueersi Group officially announced that the name of the group, which has been used for ten years, will be officially changed from "Learning and Thinking" to "Good Future". At this point, the mystery of the renaming of learning and thinking, which has attracted much attention from the industry, has been officially revealed. After ten years' development, New Good Future Group will be positioned as "a company that uses technology and Internet to promote education progress", and through the implementation of multi-brand development strategy, it will realize the integration of traditional education and online education, and create a better learning experience for children through continuous innovation and breakthrough.

After the group changed its name, the Learning and Thinking Training Division was in charge of three brands: Learning and Thinking, Le Jiale and Dong Xuetang. The other four business divisions remain unchanged. In this way, the Group currently has seven sub-brands: Xueersi, Lejiale English, Dongxuetang Chinese, Zhikang 1 to 1, Xueersi Online School, Moby [Weibo] Thinking Hall and E-Education Network. A good future multi-brand strategy will highlight three key words: "diversification, concentration and innovation". "Diversification" embodies the management of seven sub-brand groups to meet the diversified educational needs of consumers. "Focus" is a response to industry concerns. "Innovation" is the gene of an enterprise. No matter how it changes, the pace of innovation will not stop. Multi-brand strategy is a strategy for enterprises to encourage educational innovation.