The University of Lakeside is determined to preach and teach entrepreneurs, and will follow the principles of public welfare mentality and business practice, focus on cultivating a new generation of entrepreneurs with entrepreneurial spirit in the new commercial civilization era, advocate sticking to the bottom line, improve society, and adhere to public welfare and non-profit.

Ma Yun, the first president, said that Lakeside University is different from other business schools. Lakeside University does not train entrepreneurs how to start a business, but hopes that enterprises can live longer. "I hope to form a culture by the lake, so that every enterprise can live a long life. Few enterprises in China have lived for more than 30 years. The vision of this university is to do it for 300 years.

The courses of Binjiang University are divided into six modules: strategy, organizational change, entrepreneurial journey, insight and meditation, and study tour in Silicon Valley and DT era. The keynote speakers were Ma Yun, Shi Yuzhu, Zhang, Gao and steve schwarzman, founder and CEO of Blackstone Group. It is said that the new school site is under construction. The design of famous designers can be expected.