XXXXX. Description of naming rules: low-key, simple, easy to remember, distinctive (here, the characteristic does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Hunan characters. At present, the booking form is "XXXX Restaurant" or "XXXX House".
Second, the restaurant flavor: mainly the peasant flavor in eastern Hunan.
3. Estimated dining area: 280 ~ 350 M2.
Fourth, the target city: Guangzhou
Five, site selection requirements:
1. There must be at least one medium-sized residential area around 1, and there should be a certain number of floating population around, which should be the target area for white-collar workers or renting houses;
2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;
3. Rent should not exceed 60 yuan /M2, and 40 yuan /M2 is the best. It is best to have an entrance pavement on the 1 floor, and the main business area is on the second floor;
4. The restaurant itself needs to have the ability to park 7 ~ 10 family cars, or there is a parking lot not exceeding 200M nearby.
Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.
6. Layout requirements of the dining room: it is required to place 12 ~ 15 tables for four, 10 tables for four and 16M2 (4*4M specifications) boxes in the lobby.
Five. (But it depends on the layout of the store. )
Seven, restaurant opening budget:
1. Rent: buy one and get one free, calculated at 300 M2, with an estimated 50 yuan of 45,000 yuan per M2; Different areas, in any case, can not exceed 50 thousand.
2. Decoration design fee: 800 yuan.
3. Decoration cost: A. Exterior decoration of the facade can highlight features, conspicuous, but not exaggerated. Cost x yuan; B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after the decoration, and the cost is X yuan; C. the kitchen area is 40.
M2, the decoration emphasizes sewage and ventilation, and the cost is X yuan; D. There are two toilets, the men's toilet 1.5M2 and the women's toilet 1M2, which require ventilation, and there is no special need for others, so the decoration is X yuan. Buy your own materials, and the total amount is estimated to be 80,000.
4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is expected to be 60,000 yuan.
5. Cost of purchasing household appliances: 3 a. 5P air conditioners, 4 small 1P air conditioners in the box, RMB * * * (central air conditioners can also be used); B. Ten ceiling fans or wall fans, * * * 3,000 yuan, C. Two refrigerators, two freezers and one disinfection cabinet, that is, 654.38+0,000 yuan; D. Kitchenware, * * * 45,000 yuan; E. table and stool, ***5000 yuan; F others (please refer to the list), * * * is 2000 yuan, g. 1 automatic washing machine, 1000 yuan. 6. Other unforeseen expenses, 2000 yuan.
Eight, restaurant decoration style description:
1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.
2. Description of the hall: a. Tables and stools are square tables, long benches, or large and small round tables with relatively strong appearance, and the large and small round tables are covered with relatively good beige tablecloths; B. The original column walls and halls below1㎡ adopt dark ceramic tiles, and the self-supporting columns in the hall are mainly dark, which plays a decorative role. Tianhua board is not completely decorated, but uses spotlights. The ceiling above the spotlights is painted black, and the lighting in the hall is soft, but the desktop lighting is bright. This is just my idea, which is actually based on the final design.
The decoration of the box is the same as that of the hall.
4. There are no other special requirements.
Nine, staffing:
1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes, 1 washing personnel, 1 washing/selecting personnel.
2. Box: 5 boxes, 5 waiters,
3. Hall: 5 people, every four tables 1.
4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.
X. breakdown of operating expenses:
1. Property management fee: no more than 2 yuan/month per square meter, and 300 M2*** is 600 yuan/month.
2. Sewage charges: 600 yuan/month.
3. Water and electricity costs Fuel costs: 4,000 yuan/month for water and electricity and 2,000 yuan/month for fuel (business will be better if there is more fuel temporarily).
4. Personnel expenses: a. Salary: chef 1.800 yuan/month, deputy chef 1.400 yuan/month, others 1.000 yuan/month, * * * is 1+65438+. B. Accommodation and catering expenses: 2,000 yuan/month for accommodation, 200 yuan/person/month for catering expenses, * * *18 * 200 = 3,600 yuan/month.
5. Depreciation expense:
6. Raw materials: A. Raw materials, * * * yuan/week
7. Other unforeseen expenses: 1000 yuan/month.
XI。 Description of dishes:
1. Adhere to two characteristics: a. Green and healthy food; B. About 30% of the authentic peasant-style dishes in eastern Hunan can't be eaten by ordinary Hunan restaurants.
2. Insist on launching new dishes: a. Constantly launch new dishes, 2 new dishes per month; B. change dishes with the seasons.
3. Positioning of consumption level: It is related to the surrounding environment of the facade address, but it is initially set at 35~60 yuan per capita.
Generally speaking, with farmers' characteristics and green health as selling points, different dishes can get higher prices and higher profits.
Twelve. Direct cost estimation:
Direct costs mainly include oil, salt, various condiments and raw materials that make up dishes.
1. The cost of special dishes (topping products) shall be controlled at 50%.
2. Mid-range, but it is rare in general Hunan restaurants, and the cost control is less than 40% in the country.
3. The mid-range ordinary cost should be controlled within 60%.
4. Low-grade ordinary dishes are controlled within 30%, mainly vegetables.
Thirteen. Final cost accounting:
Fourteen Other questions:
According to the plan, renting a house requires the landlord to provide three months rent-free period. Handle all kinds of business-related documents in the first month, prepare for decoration in the second month, and prepare for opening related matters in the third month.
Brief introduction of 800-word business plan for college students (barbecue buffet)
Main content: self-help barbecue (consumers like to barbecue by themselves or ask waiters to barbecue for them according to their own tastes)
Related business: beer and beverages
Location: Snack Street in the Old Town of Luoyang
Site area:150m2
Second, the market analysis
Industry market analysis
Characteristic flavor, leisure favorite. The huge market needs to be tapped. Urban and rural areas, bazaars, streets, residential areas, night markets and leisure snacks are everywhere. It has become a part of the diet of many consumers and created a huge consumer market.
With the update of fashion, barbecue food has become one of the foods that people like more and more because of its natural and simple way and original game. There are many kinds of barbecues, including meat: beef, mutton, chicken and fish. In addition, peppers, eggplants, cucumbers, cabbages and potatoes are all upstarts in the barbecue industry.
Suitable for high, middle and low-end consumer groups and people of different ages.
Competitive analysis
Self-service barbecue restaurant attracts people of different classes and ages with its interesting and unique management mode, allowing consumers to experience the alternative fun of doing it themselves and let them spend in entertainment.
Traditional barbecue is difficult to ensure food hygiene because of poor equipment, irregular operation, large oil fume and serious environmental pollution. Although people often know the taste of kebabs, they still stop. The increase of vendors has affected the appearance of the city and caused great environmental pollution. Our smokeless charcoal solves the environmental protection problem and conforms to the low-carbon economy called for at this stage.
Third, financial analysis.
Investment and application
Tables and chairs: 20×500= 1 ten thousand yuan
Air conditioning: 2×3000=6000 yuan
Freezer: 1×5000=5000 yuan
Refrigerator: 1×2000=2000 yuan.
Display; 1×2000=2000 yuan
Barbecue oven: 10×800=8000 yuan
Decoration cost: 30,000 yuan
Other expenses: 5,000 yuan
Total: 73,000 yuan
Profit budget
Monthly rent: 3,000 yuan/month
Water and electricity: 3,000 yuan/month
Waiter's salary; 2×2000=4000 yuan/month
Other expenses: 3400 yuan/month
Total:13,400 yuan/month
Monthly income of vegetables: the purchase price is 0.3 yuan/bunch, and the sale price is 1 yuan/bunch. If you sell 300 strings every day, the monthly profit is 0.7×300×30=6300 yuan.
Mutton kebabs: Buy 0.5 yuan/kebabs, sell 2 yuan/kebabs. If you sell 200 kebabs every day, the monthly profit is 1.5×200×30=9000 yuan.
Fish: Buy 2 yuan/piece, sell 4 yuan/piece. If 70 pieces are sold every day, the monthly profit is 2× 70× 30 = 4,200 yuan.
Chicken legs and wings: buy 2.5 yuan/skewers, sell 4 yuan/skewers. If you sell 100 strings every day, the monthly profit is 1.5× 100×30=4500 yuan.
Platter: The cost is calculated in 2 yuan and sold in 4 yuan, and the monthly profit is 2×30×30 = 1800 yuan, which is calculated by selling 30 yuan every day.
Beer: Purchase price 1.8 yuan/bottle, sold in 3 yuan/bottle. If 100 bottles are sold every day, the monthly profit is 1.2× 100×30=3600 yuan.
Total: 29,000 yuan/month
Net income: 16000 yuan/month
4. Sales plan
Give out discount leaflets before opening, and the holders will spend them in our store on the opening day.
Consumption in 50 yuan sends vouchers to 30 yuan.
Consumption in the first three days is calculated at 20% discount.
There will be a lucky draw in the first week of opening, and a lucky draw can be held every time you spend money in 50 yuan.
(first prize 50 yuan voucher, second prize 30 yuan voucher, third prize 10 yuan voucher)
Send 20 yuan vouchers when the one-time consumption reaches 100 yuan.
Five major risk analysis
There is no barbecue restaurant in this mode in the local area with less competitive pressure, and there is no problem of goods and pressure when operating. Goods needed on the same day can be purchased on the same day, which can ensure the freshness of vegetables and meat.
There is a local food festival to promote our store every year, so there is no problem in publicity.
The smokeless charcoal used in our store conforms to the' low-carbon life' advocated now, and it is easier for people to say that it is acceptable for long-term development.
There is no problem of less passenger flow because of the large flow of local people.
6. Financing plan
investor
Invested funds
I recommend it carefully.