1. How to write a model project plan?
The company set up a special organization to be responsible for the research and development of new products, formulate marketing strategies and sales plans, and comprehensively build a certain first terminal network with the economic concept of marketing plans. Equipped with marketing plan management and financial personnel, break the traditional employment mechanism and recruit a group of business elites from the society. Determine the business representatives, business directors, business directors and business managers of regional marketing programs, set up a professional marketing team, set up a sales team for key marketing programs, manage customers by special personnel, sign sales contracts for single products, and complete the combination of marketing teams before the new products go on the market.
I. Design of sales planning products
Because of the transparent price and aging structure of the old products, it is difficult to meet the needs of consumers and support the high marketing expenses, and the products cannot constitute the advantages of the marketing plan. Therefore, it is necessary to develop combined products.
1, develop according to the fragrance of XXX, and strive to make the product personalized and obvious, making it a main brand.
2. Develop products according to alcohol content to form high, medium and low-grade series products.
3, targeted product development, in the process of sales, continuous marketing plan survey, follow-up products, and reach the combination of product structure.
4. Develop products according to the planned market price and establish a reasonable product price system.
Second, the network system to establish sales planning scheme
Effectively integrate the original dealer network, first help the original dealer to help them sell, master the first-hand information, and find out the details of the marketing plan. Lay a good foundation for the next marketing work. The listing of new products can be upgraded to marketing plan according to the following sales plan planning steps.
1, establish a master marketing plan, establish a feasible county-level target market sales planning scheme, and formulate a marketing plan development plan. Sales staff directly serve the first-class merchants, and the first-class merchants assess the business personnel, select hotels, supermarkets and shops with good reputation in the sales regional market planning, and conduct comprehensive centralized marketing of products. Create a model marketing plan, and strive to achieve more than 80% distribution rate in the marketing plan. After a month's marketing, strengthen and screen customers, determine first-class and second-class customers, and establish and improve customer files.
2. The offline customers managed by the first-class dealers are assisted by business personnel, and the management system of first-class and second-class customer supply cards is implemented; Print and issue supply cards to primary and secondary customers. The purpose is to master and control the flow of goods in the marketing plan, effectively control the price-breaking and goods-jumping of the marketing plan, and completely put an end to the appearance of counterfeit goods.
3. Reasonably distinguish the incentive policies of primary dealers and secondary dealers, protect primary dealers and cultivate and support secondary customers. Reward according to the performance of secondary customers.
4. Take promotion management measures for customers. When the performance of secondary customers reaches or exceeds that of primary dealers, secondary customers can be directly promoted to primary dealers, and their income will change accordingly. Finally, a strong and potential first-and second-level sales network will be formed.
Third, make use of the marketing plan resources in the market.
1. Configure delivery vehicles and advertise the body image.
2. dressing the, a business person, wears a business card and a badge.
3. Appoint business representatives, business directors, business directors and business managers.
4. Unified scheduling and management of resources that the company can control.
Four, product benefit distribution and sales plan cost
(a) product profit distribution and sales planning scheme
Reasonable distribution of the benefits of each link and the utilization of resources will be based on the spatial relationship of product prices.
1. Make unified marketing plan and sales price, including hotel price, supermarket price, retail store price, etc. , reasonably allocate profit space, and reward dealers in two forms: monthly rebate and annual reward.
2, the organic combination of sales products, formulate the operation method of single product marketing plan.
3. For staged promotion activities, the reward standard shall be formulated according to the total delivery amount.
4. With the gradual maturity of the marketing plan, the cost of each link will be reduced or cancelled accordingly.
(B) marketing expenses management of sales planning scheme
1. All expenses are paid for selling products, and the company bears the basic salary, business trip expenses and telephone charges of business personnel.
2. Vehicle expenses, office expenses and warehouse expenses.
3. The salary of business personnel shall be paid in the form of basic salary+commission+reward. The basic salary of basic tasks is guaranteed, and the business commission is not capped.
4. Yi Labao, posters, public service advertisements and other publicity expenses.
5. Publicity expenses in the market preparation stage and sales activity stage.
(3) the steps of direct selling of sales planning scheme; Operation method of direct selling (one product, one policy)
1. Open recruitment of business personnel, short-term training and arrangement of specific positions.
2. Make a plan for the listing of direct selling products.
Through direct selling operation, we can effectively control the marketing planning scheme, constantly supplement and improve the marketing scheme, achieve the flattening of the network, and lay a solid foundation for operating large-scale marketing schemes.
2. How to write the project planning book Fan Wener?
I. Research on Exhibition Projects
1, introduction of automobile China
Beijing international automotive exhibition, founded in 1990, has been held in Beijing regularly every two years, and has been held for xx consecutive times. It has experienced 20 years of development. Since its establishment, beijing international automotive exhibition has been expanding in scale, and its exhibition function has changed from simple product display in the past to a window for enterprise development strategy release and all-round image display, an information exchange platform for the world's most cutting-edge technological innovation and an effective brand promotion and publicity stage. Exhibits auto show. Adhering to the exhibition concept and characteristics of exquisite exhibits, complete brands and internationalization, Beijing Auto Show has become a brand exhibition with high reputation in the world at present, which has played an important role in the development of China's automobile industry and the establishment and development of independent automobile brands, and has made great positive contributions to promoting exchanges and cooperation between Chinese and foreign automobile industries and the rapid development of China's exhibition economy.
2. Analysis of market environment
(1) In recent years, the automobile market in China has been showing a rapid growth trend. According to statistics, the total automobile sales in 20 10 year increased by 25. 16% and 2010%. 20 1 1, the overall sales volume of the commercial vehicle market is relatively flat, but the bus market shows a growing trend. Coupled with the school bus market, policies and other favorable factors, 20xx is undoubtedly a year of rapid growth for the automobile market. Judging from the overall data of automobile sales in China in 20xx, the growth trend of the automobile market shows a steady growth trend.
(2) The goal of 2011to achieve automobile production and sales130,000 vehicles is a foregone conclusion, ranking first in the world for the time being. The production and sales volume of the United States has not exceeded100000, and Japan has only 67 million vehicles. 20 10 1- 10, the national quota is
The retail sales of global enterprises reached 4.6 trillion yuan, of which the retail sales of automobiles reached 1.3 trillion yuan, accounting for 28%. Compared with the United States, China's new car sales gap has widened, making it the largest new car market in the world.
(3) Industry departments, automobile manufacturers, experts, insiders and relevant institutions are optimistic about the overall forecast of the automobile market in 20xx, and believe that there should be at least a growth rate of 65,438+00%-65,438+05%, and even a growth rate of 30%, which will continue until 2065,438+03.
(4) Twelfth Five-Year Plan of China automobile industry. According to reports, in the "Twelfth Five-Year Plan" of the automobile industry, the development focus of new energy vehicles will be marked by the combination of electrification and hybrid power, and product upgrading and industrial upgrading will be carried out. The Decision on Accelerating the Cultivation and Development of Strategic Emerging Industries recently issued by the General Office of the State Council also pointed out that within five years, the added value of strategic emerging industries with intensive knowledge and technology and less consumption of material resources will account for 8% of GDP. 10 years later, new energy vehicles and other industries will become the leading industries of the national economy. The Ministry of Industry and Information Technology recently announced that China will invest more than 654.38 billion yuan to support the production of new energy vehicles in the next 654.38+00 years. Make China a global producer of new energy vehicles. Comprehensive analysis: To sum up, we can see that the automobile market is showing an optimistic trend in China. The development of China's automobile industry is becoming more and more large-scale, and the competition in the automobile market is becoming more and more fierce. Various policies are also conducive to the development and growth of the automobile industry. In order to adapt to the development of appearance, the domestic automobile industry must realize new reform and innovation, and the auto show is just for the better communication and cooperation of the automobile industry, providing a platform for the automobile industry to learn from each other and exchange technologies. At the same time, with the increase of automobile consumption and people's demand for automobiles, this exhibition also provides a complete platform for consumers. With the "Twelfth Five-Year Plan" put forward, China automobile will gradually develop from traditional automobile to new energy automobile, which shows that the automobile industry is an evergreen tree.
3. Analysis of exhibition projects
(1) Since 2003, xx large-scale auto shows have been held in Beijing, Shanghai and Guangzhou. And since 2005, various auto parts exhibitions and auto decoration exhibitions have been launched one after another. So far, Shanghai International Automobile Exhibition and beijing international automotive exhibition are well-known in China. As an auto show attached to the development of the automobile industry, along with the evergreen tree of the automobile industry, the auto show will also last forever.
(2) With the development of automobile industry at home and abroad, whether it is an old fuel vehicle or a new energy environment-friendly vehicle, the automobile, as a necessary means of transportation in the times and a symbol of identity and status, has been loved by consumers. With the development of economy and social progress, cars have gradually changed from luxury to necessities.
(3) The automobile industry is an industry with strong vitality and development potential. As an automobile stage, the auto show is also loved by the automobile manufacturing industry, automobile decoration, automobile service and consumers, and every exhibition has brought great benefits to the organizers. As an exhibition to show the necessities and trends of the times, auto show has strong vitality and profitability.
(4) The Twelfth Five-Year Plan makes the domestic automobile industry gradually adjust its structure from traditional automobiles to new energy automobiles. The development of new energy vehicles also needs a platform for exhibition and communication, which provides a broad market for auto shows.
4. Risk prediction
(1) At present, the key to domestic inflation, which is widely concerned by all walks of life, is not inflation. Moderate inflation will promote economic development. The key lies in the sensitivity of all walks of life to inflation expectations, and some social phenomena are already obvious. 1 1 and 10 also have factors that affect inflation expectations in the fourth quarter. The auto market in 20xx may also be depressed, and the auto show in 20xx may also be affected.
(2) Due to the rapid development of automobile sales and consumption market, the market is becoming more and more mature, and consumers are becoming more and more mature. Consumers' concept of automobile consumption has undergone a major turning point and change, which has had a great impact on the automobile market. Under the influence of various factors, consumers' consumption concept, consumption trend and consumption preference are still difficult to predict. Therefore, the 20xx Auto Show may also face the problem of few visitors and exhibitors.
(3) With the rapid development of the automobile industry, there are more and more auto shows around the world. Without unified planning, there will be a flood of auto shows with different scales and unclear positioning, which will easily confuse the line of sight of exhibitors and visitors and will have an impact on the 20xx Beijing Auto Show.
Second, the exhibition plan
1, exhibition name and theme
Exhibition Name: 20xx Automobile China
Theme: Visit Beijing and watch the auto show.
2. Place and time of the exhibition.
Venue: China International Exhibition Center.
Time: 20xx.xx.xx-20xx.xx.xx
3. How to write a model essay in the project plan?
First, the planning origin
The Eastern Tourism Festival is just around the corner, and the whole city sells coastal life well.
On July 22nd, the "First Asian Children's Art Flower Festival and Guangdong Children's Art Festival" sponsored by Guangdong Provincial Department of Culture and Shenzhen Yantian District Government will be held soon. Under the gratifying background of the simultaneous opening of the "Eastern Tourism and Culture Festival", Yantian's tourist season and home ownership climax have arrived. With the opening of Vanke East Coast and Xinhai Galand, the oriental home life is constantly upgrading towards the new coastal fashion. Good news, such as the quiet occupation of Yun Shenchu, inspires people. Yantian needs publicity and fashionable sea breeze.
Second, the advantages of cooperation.
Xx weekly, pioneer fashion leads surfing in East Coast life.
On July 22nd, Global Fashion Life Information and White-collar Elite Reader ×× Weekly was officially launched. Xx Weekly is the first weekly newspaper printed on full-color coated paper in Shenzhen, which is issued simultaneously in Shenzhen and Dongguan and delivered directly. After the trial publication on July 8, it was well received by readers and inside and outside the industry. It proves that this unique brand-new media is well received by the market. XX Weekly delivers information for Yantian life with beautiful pictures, beautiful words and precise planning.
Third, media interaction.
×× Weekly interacts with Focus LCD TV to create the latest media model.
In order to fully convey the flavor of life along the eastern coast and more accurately target white-collar workers and gold-collar people to buy Yantian, XX Weekly joined hands with famous national focus media organizations to open LCD TV advertisements in elevators such as high-end office buildings, noble hotels and residences in Shenzhen and Dongguan. All customers who put full-page color advertisements with special pages in XX Weekly will also get the 5-second advertisements that are rolled and broadcast 48 times a week by Focus Media, which will have a wider communication effect and achieve twice the result with half the effort that other media cannot achieve.
Fourth, the way of reporting.
The panoramic description of Yantian life presents a three-dimensional picture for Oriental real estate.
1, introducing the brief history of Yantian: summarizing the great changes of Shanhai Yantian in recent years.
2. Describe the eastern part of the tour: beautiful scenery everywhere, and home environment everywhere.
3. Write "Ode to a Mansion": Listen to the unparalleled voice of the sea and mountains.
4. Show mature collocation: record the story of fashion town.
5. The picture shows Oriental Hawaii: a community advertisement for a dynamic city.
Verb (abbreviation of verb) other cooperation
All-round interaction, XX Weekly looks forward to cooperation.
1. Interview the leaders of Land and Resources Bureau and Trading Center, and introduce the blueprint of Yantian planning and development.
2. Organize the free service of building inspection vehicles.
3. Give the boss and the general manager an exclusive interview article.
4. Ask intermediary companies and experts to talk about the multiple advantages of buying Yantian.
5. Other cooperation shall be negotiated separately.
4. How to write a model essay for the project plan?
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. The students' complaints about the food in the canteen are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
First, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices.
The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Second, the development strategy
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods (such as steaming, which is a common rice practice in southern restaurants) to make the taste different from that of competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, changing and dynamic. We should look at the development of an enterprise from a long-term perspective, so as to make a long-term plan according to the PDCA cycle (that is, pdsa). We should summarize the overall situation of each stage of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Third, the market analysis
What has been criticized in universities is the food in the university cafeteria. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Advantages and disadvantages:
The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry that the hygiene of mobile stalls will not be guaranteed. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. At the same time, cold drinks, ice porridge and so on. Non-dinner is also provided, and free tea is provided. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, the scale of fast food restaurants is relatively small, such as human resources and service items of catering. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. I am a student-a member of this customer group, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Threat analysis: The service and product quality of restaurants have a direct and inevitable relationship with operating costs, so the product price will not be lower than that of competitors. Although the overall price will not be too high, in contrast, the financial endurance of customers will become a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.
5. How to write a model essay in the project plan?
This project is located in northern Shandong and southeastern Hebei, along Bohai Bay and covering the Yellow River Delta. The line connects Huang Shuo and Huangwan railways in the north, Dalailong, Longyan and Yiyang railways in the south, and together with Huangwan, Dalailong and Longyan railways, it forms a railway transportation channel around Bohai Bay. Together with Huang Shuo Railway, this railway provides a convenient passage for Shendong Coalfield and Shanxi Coal to go to sea.
I. Overview of the Project
1, line overview
The Shanghai-Kunming Passenger Dedicated Line is built to ease the transportation tension of the East-West Railway, realize the separate transportation of passengers and goods, and form a large-capacity and fast passenger passage. Kunming section of Shanghai-Kunming Passenger Dedicated Line is the western section of Shanghai-Kunming Passenger Dedicated Line, starting from Changsha, Hunan in the east, passing Xiangtan, Shaoshan, Loudi, Xinhua, Huaihua and Xinhuang in the west, and then entering Guizhou.
The starting and ending mileage of the project scope of this division is DK202+790 ~ DK2i7+366. 15, the length of the main line is 14.58km, and the main quantity is 4569.3m /3 extra large bridges. 1766.8m /6 bridges; 30m /8 culverts; 5253m /4 tunnels; 2 centralized concrete mixing stations; Graded macadam mixing station1; New station1; Double track without tussah 14.82k, with a total contract price of 830 million. In which: subgrade is 3022.8m, accounting for 20.7% of the length of the main line; The bridge is 6335.87m, accounting for 43.5% of the length of the main line; Tunnel 5253m, accounting for 36% of the length of the main line; The proportion of bridges and tunnels is 79.5%.
2, the time limit for a project target
In order to meet the preliminary design period approved by the Ministry of Railways, the commencement date is 20xx September 1, the completion date is 20xx June 65438+February 3 1, and the total construction period is 40 months. Track laying will start on June 65438+1 October1day of 20xx and June 65438+1October 65438 of 20xx.
3, the main project and quantity
The main engineering projects include: bored piles with pile diameters of 1m, 1.25m, 1.5m, excavated foundations, open-cut foundations, pile caps, solid piers with round ends, hollow piers with round ends, 24m, 32m, (40+64+40)m, (.
4, project engineering characteristics
Tunnel engineering: The total length of the tunnel in our division is 528 1m, all of which are weak surrounding rocks with poor geology of Class IV and V, with medium development of conglomerate cracks, joint cracks and karst, accompanied by rockburst, fault, water inrush and mud outburst.
Bridge engineering: There are various bridge structures. The lower part of the bridge is: bored pile in karst development area, foundation for digging well over 5m, mass bearing platform, solid short pier and hollow thin-walled pier. The upper part of the bridge is: 24m, 32m simply supported box girders and 4 cantilever cast box girders with spans of 2*(40+64+40)m and 1 * (48.
Subgrade engineering: Subgrade section is in high filling and deep excavation construction, with vertical excavation height of 33.6m and filling height of 8.46m, all of which are subgrade transition sections. The foundation treatment is complicated and the settlement control is difficult.
The track adopts SK-2 double-block sleeper ballastless track.
Second, the natural characteristics
1, topography and landform
The bridge is located in the hilly area of Xinhua. It is mainly composed of carbonate rocks, with an altitude of 150-350m-350 m. The overall terrain is gentle, small and shallow, with rivers and streams developed and resources flowing through this area.
2. Engineering geological conditions
The strata along the line are exposed from Cenozoic to Proterozoic, and only the upper Silurian cement is missing. The east of Xuefeng Mountain is relatively gentle, and the strata are mainly Paleozoic clastic rocks and carbonate rocks. Weathering layer of bedrock and Quaternary overburden are thick, and the exposed intact bedrock is less. The terrain of Xuefeng Mountain area is steep, and the strata are mainly Proterozoic shallow metamorphic rocks, and the bedrock is well exposed: the terrain in the west of Xuefeng Mountain is steep, and the strata are mainly Proterozoic shallow metamorphic rocks, Cretaceous mudstone, sandstone and other continental clastic rocks, and the Cenozoic Quaternary loose accumulation layer is distributed in river terraces and inter-hill valleys.
3. Hydrogeology
Groundwater along the line is mainly karst water, bedrock fissure water and Quaternary pore water. Karst water is widely distributed in carbonate outcropping areas such as the upper part of Lower Triassic, Lower Permian, Carboniferous, Upper Devonian and Middle-Upper Cambrian. It is the most important groundwater type along the line, which is widely distributed and has a large amount of water, mainly occurring in dissolved pipelines and cracks. The occurrence of groundwater is controlled by geological structure and karst development. The underground water system is developed, and there are many large-flow water intake points, but the water output is extremely uneven. The water quality is mainly magnesium bicarbonate fresh water.
Bedrock fissure water is mainly distributed in red bed continental clastic sedimentary rocks, clastic rocks, Banxi group shallow metamorphic rocks and magmatic rocks, and widely distributed in Xinhua, Huaihua and Zhenyuan areas. Generally speaking, bedrock fissure water is relatively poor, but it is rich in fault zone, fault intersection and contact zone between rock mass and surrounding rock.
Quaternary pore water is distributed in Cenozoic sags or fault basins and valleys. Quaternary pore water changes dispersedly along the line, and its thickness is generally less than 10m. The floodplain is rich in groundwater, and the recharge and occurrence conditions of the first terrace and the first terrace groundwater are poor. There are fewer springs on the upper surface of the higher terrace, and the groundwater is generally non-erosive.