Students majoring in industrial design mainly study the basic theory and knowledge of industrial design, and have the basic ability to use the principles and laws of modeling design to deal with the relationships between modeling and color, form and appearance, structure and function, structure and material, form and technology, product and people, product and environment, and market of various products, and to uniformly express these relationships in product modeling design.

Business Training Objectives: This major aims to train compound industrial designers with solid basic theory, basic knowledge and application ability of industrial design, international vision and sense of social responsibility, comprehensive innovative thinking mode and teamwork spirit, who can engage in the development, research, planning, education and management of industrial product innovative design and related service model and business model design, communication design, human-computer interaction design, environment and display design in enterprises, institutions and scientific research units.

The major of industrial design takes industrial product modeling design as the main direction, supplemented by visual communication design and environmental design, to cultivate applied senior professionals with basic theory, knowledge and application innovation ability of industrial design, master basic skills of industrial design, and carry out industrial product modeling development, design, management and scientific research.