Hello! Thank you for taking time out of your busy schedule to read our planning book. This activity is a large-scale performance of Ningbo City College, covering the whole of Ningbo City College. It is also a good publicity opportunity for the majority of businesses. Based on the principle of good faith and mutual benefit, we sincerely look forward to establishing good cooperative relations with your company or merchants for common promotion and development!

The following is the plan of this activity, please have a look and give your valuable comments.

I. Activity background:

This activity is a large-scale cultural performance supported by the Youth League Committee of Ningbo City University and the Social Work Committee, which is uniformly planned and managed by the Social Work Committee. It has a large scale and wide influence. As a shrewd businessman, how can you miss such a good opportunity to enhance brand image and expand product awareness?

Second, the activities of the program:

Organizer: Social Work Committee of Ningbo City University.

Purpose of the activity: By organizing this large-scale cultural performance, we can deepen college students' knowledge and understanding of society, so that college students can get a good opportunity to cultivate their sentiments and improve their own level, thus enriching campus life. On the other hand, we also hope that through this activity, we can improve the position of your company and merchants in the eyes of the students, expand your sales and increase your market share.

Third, the activity process:

Party arrangement: this activity will be * * * * * * * * * *

Supporting publicity arrangement for the event: * * * * * * *

A week before the party, the organizer publicized it in colleges and universities.

Publicity methods: Posters, banners, billboards and promotional materials printed with sponsors' advertisements shall be publicized accordingly.

At the same time, businesses can set up a booth in the school for a week, so that businesses can promote themselves, auction and other activities to expand their reputation!

Summary after the activity: within one week after the activity, organize the activity report and report it to the social work Committee of schools and hospitals to strengthen the influence.

Four. Feasibility analysis:

The scale of this activity is huge, and the publicity effect has a stable foundation.

The activity lasts for a long time, spanning about 2 weeks, so it has great influence under such continuous publicity.

Verb (abbreviation of verb) activity budget:10.5 million yuan.

Please refer to the activity plan for details.

Remarks on intransitive verbs:

Form of cooperation: As partners, we can undertake the overall publicity of sponsoring companies (businesses) and activities, and the publicity forms we will adopt are as follows:

Naming right

Insert the sponsor's advertisements (billboards, banners, leaflets, inkjet) into the promotional materials.

Help sponsors promote products (not directly promote goods)

Honesty and mutual benefit are the basis of cooperation between the two sides, and also a platform to promote the "win-win" between the two sides. We hope to cooperate with your company. At the same time, we also earnestly hope that through this activity, the two sides can reach a friendly long-term cooperative relationship, mutual benefit and common development!

Ningbo city university xiaoshe workers' committees

Sponsorship Scheme (2)

On ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The duration includes three parts (two days): the opening performance, the sports meeting and the closing ceremony. The Outreach Department of the Student Union of our school is the designated publicity and planning unit for such campus activities, and has a deep understanding of the feasibility of sponsoring college students' activities by merchants, especially the feasibility of sponsoring sports activities in our school. Now let's make a sponsorship feasibility report for your company.

I. Feasibility analysis

1. This sports meeting was strongly supported by the Youth League Committee of the College and relevant departments of the school. Large scale and many participants. It can attract more teachers, students and their families to watch and is very popular among students. It will promote the development of school physical education and will definitely cause a sensation in the whole school.

2. There are more than xxxx college students, and the number of people participating in the sports meeting every day is around xxxx. Dense population, high school consumption, the publicity effect on your company is more obvious.

This activity has attracted the attention of teachers and students, and your company's products will be vigorously publicized.

Second, the way of publicity.

1. banner: a week-long big banner publicity, hanging in the school. (The content of the banner is the content of the Games and the company's related publicity-sponsor's name) Three days before the event, paste it in the place where there is the most traffic such as the sports ground. The suspension time is 24 hours a day.

We will point out that your company is a sponsor on the poster of the sports meeting. (Pre-publicity)

3. Vertical billboards. During the sports meeting, as an independent publicity method of the school. (Provided by your company)

4. During the competition, the referees and security volunteers will be given hats with the sponsor logo to increase publicity.

Our school's radio station will broadcast reports about your company for seven days in a row.

During the Games (one week), your company will carry out a certain scale of product sales activities near the competition area.

Publicize and distribute leaflets on the website of the school student union before and after the sports meeting.

8 propaganda chess phalanx. During the Games, colorful flags will be placed in prominent positions such as main roads and rostrum for publicity.

9 balloon phalanx. During the sports meeting, hydrogen balloons were used to hang promotional materials in some important places.

10 questionnaire: after the activity, help your company to do a campus market survey (the questionnaire is prepared and provided by the company).

1 1. Set up an information desk in the school during the Games.

Third, the publicity effect:

I hope the attraction of this activity will help your company's products attract more attention and mutual benefit.

1, the poster leaflet will indicate "This activity is sponsored by * * * company. There is a company profile (provided by the company) on the back of the leaflet.

2. This activity can also help your company distribute leaflets at school.

3. The prizes of excellent athletes are provided by the company.

4. The banner indicates the sponsor.

Remarks: When the sponsorship fee reaches XX yuan, the merchants can participate in the award.

Four. Activity budget

Venue rental fee 500 yuan

Publicity board 300 yuan

Logistics, Volunteer Service Team, Etiquette Team 400 yuan

Security and order maintainer, 0.00 yuan.

Propaganda staff 200 yuan

Equipment: the use fee of equipment used by sports clubs. 600 yuan

The management and maintenance cost of publicity materials is 0.00 yuan.

Estimated total sponsorship fee: XX yuan

The meaning of verb (abbreviation of verb) sponsoring activities

Increase school-enterprise exchanges and cooperation, * * * with learning, * * * with development.

Expand the influence of the company in colleges and universities, and improve the market share of the company's products in colleges and universities through comprehensive publicity. Establish a corporate image by sponsoring related activities and improve the social benefits of the company.

We sincerely hope that we can take this activity as an opportunity to establish a longer-term cooperative relationship with your company and help your company realize the greatest benefits not only in school but also in society. We will provide greater support for your company in the future work.

Venue: xx Stadium

Foreign-related matters: Youth League Committee (specifically by the Youth League Committee Student Union)

Sponsorship Scheme (III)

1. Compared with TV and newspaper media, school publicity has a good cost performance, and the best publicity effect can be achieved with the least funds.

2. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. As modern young college students, they all like to pursue fresh, exciting and romantic activities, which can show their personality and express themselves. If businesses can publicize in such interesting and meaningful activities as parties, the effect will be remarkable.

3. Because the party will be held every year, if conditions permit, merchants can also establish long-term friendly and cooperative relations with the international liaison department of our student union, which has great long-term significance.

4. Efficient and cheap publicity In the past school activities, we have accumulated a lot of publicity experience. Establishing a strong publicity network in schools can achieve good publicity results in a short time. And there are enough human resources to complete publicity activities for your company!

I. Introduction of activities

1, activity theme: ××

2. Purpose of the activity: ××

3. Organization: ××

Organizer: Student Union Outreach Department

Sponsor: ××

4. Activity target:

5. Activity time: ×× year × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × month × day × month × month × day × month × month × day × month × day × month × month × day × month × day × month × month × day × month × month × day × month

6. Location:

7. Activity arrangement: The party is divided into two parts:

Link1×××××××

Link 2 My College Life "Art Exhibition"

Second, the work plan:

1. Application for approval: Planning approval and venue application shall be implemented before XX. Find a sponsor to implement the sponsorship before XX, xx, xx.

3. Promotion of activities:

Before doing a good job in publicity. }

4. Invite guests to confirm the guests' situation and invite sponsors' representatives to participate in the activities before XXX.

5. Preparatory funds The materials and funds needed for the preparatory work will be implemented before * * * *. Including: sponsorship funds and application funds.

6. On the day of site arrangement, the members of the Student Union are responsible.

7. Activity process

Do a good job of publicity and post it on "Before XXX" (before XXX ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Send a notice on x month x day.

On X, the organizer held a mobilization meeting.

X month, X day -X month, X day, XX day, get ready for the event, and the organizer will be well staffed.

Link1××× year × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × month × day × month × month × month × month × day × month × month × month × month × month × month × month × month × month × month × month × month

Time content remarks

The notice and application form were issued on X.

Collect the application form, sort out the statistics and determine the list of judges on X month and X day.

X month x day ××××××××

Link 2: "My College Life" Art Exhibition

Time content remarks

The notice and application form were issued on X.

X month x day -X month x day program selection, host selection.

X month X day-the first rehearsal of X month X day program.

Optimize the X-month X-day program, invite guests and determine the list of judges.

The second rehearsal planned for x month and x day.

X month x day x point -x point layout site division of labor should be fine and efficient.

Xx point -xx point plan reduction.

The audience enters at Xx.

Accept guest judges in XXX. XXX's party officially begins with the appearance of the host, opening remarks, introduction of guests, programs and environment.

Xx point -xx point art performance