In other words, the general requirements of general project names and phased project names are that there is correlation and unity between subproject names;
The name of the case is the crowning touch of a project. It and the theme concept constitute the core soul of the whole project, and it is also a communication language of the project theme!
A good case name should not only use beautiful words, but also have harmonious syllables. More importantly, it should be meaningful, meaningful and direct to the first impression, so that people will never forget it.
The name of the case should also conform to the aesthetics and values of modern people, to the geographical area and humanistic environment, and to reflect uniqueness, uniqueness, extensibility and profound cultural connotation;
The following is a reference:
Explanation of case name (explanation of real estate case name)
Planning scheme marketing planning sales skills
Sales process, sales planning and sales plan
Project orientation, project planning and project management
Project research project analysis project process
Analysis of market positioning, positioning and strategic positioning
Pricing strategy pricing scheme pricing planning
Open Plan Open Process Open Plan
Activity planning, activity plan promotion plan
Promotion strategy planning copy advertising copy
Marketing strategy advertising strategy analysis report
Advertising planning, advertising scheme sales training
Copy of project planning, planning and design building book
Loushu design market research and sales system
Management system, promotion skills, overall marketing
Promote the whole planning process of the whole case.
Whole process planning, integrated marketing, integrated promotion
The following are some references with feasible reference value.
Highlights of the case name of the property market (main slogan)
Hangzhou part:
Case Name Theme Advertising Language Case Name Theme Advertising Language
Fuchunjiang Garden leads the leisure life and enjoys the real natural residence of mountains and rivers. Bagua array used to be the home of the emperor.
Zhong Da? Life in Fengqiyuan is more charming than legend. Wenjinyuan culture creates elites.
There is no Xinyi Square in Zhongshan Square. Shang Jie Street used to have a Qingming Riverside Map, but now there is Guangtong Xinyi Square.
Guangtong? Clouds and blessed land breathe with nature. The water in Qilixiangxi is affectionate, and you are free.
West Lake International Business Center is located near the West Lake, enjoying the golden harvest of the world? Beijing has been rich for a hundred years, and its glory reappears.
The sunshine zone shows the eternal and romantic silver harbor in the west of the city, the Nordic style and the simple and elegant life.
Private courtyard of Xin Gongshu Center, Huanglong Yayuan, Yinhe Jiayuan, Guiyi, Long Mai, Hangzhou.
Ming Yayuan lives in heaven and earth, and its practical beauty is comfortable. 2 1st apartment is free to choose its own.
Clear water bay villa is natural and has its own Jiahua international business center to lead the new wave of business.
Huayuan Fengshan New Town Sunshine? Waterscape? Art? Jiazhongtian Building has become a business giant.
Champs Business Building, a breathing Grade A office building, Tongfang Fortune Building, none of them.
Guardian Plaza Super Manager Park West Lake Garden Scenic Home
Zhongqing? The Cape of Good Hope city harbor, Jiang Tianyi is celebrating? Zijing home xinqiannian community
Hushu Home, My Canal, My Home, Leeds City Apartment, Life of New Intellectuals.
Shengdejia Wu Yuan Chunjiang Garden Chunjiang Celebrity Cultural Community
Splendid Wen Yuan, the famous residence of Longxi Palace International Hotel, embodies the extraordinary architectural taste.
Capital Garden is home in the city, and the garden is in the middle and far east of the scene? Zilin Yuanlin came from the east by purple gas.
Far East? Zizhuyuan and nature contact the Far East? Amethyst era ushered in a new era of oriental commercial and residential.
The spring breeze in the north is green, and the riverside Hongshi apartment is wonderful in detail.
Xinhuyuan100000 people try their best to make money by relying on the pillow river? Mingduyuan environmental protection chun residential community
Huading Haoyuan Pearl-free Palm Bay 250,000 square meters international quality community.
Donghe Lujinyayuan is a life that loves water, and its warmth is rippling in Hangzhou International HSBC Center.
Hongding Business Club West Lake Modern Future Ji Xiang Apartment enjoys the blessing of the century.
Zhonghe building Lianyin building
Yuan Shan Tian Feng, easy to live in Yiliulang Jiayuan Square.
Donghe Century Building is the preferred office building of WTO. Love the capital? The pastoral dream of Feng Dan Bai Lu in the European wind
Beautiful life with beautiful mountains and rivers
Hengsheng famous building gathers famous buildings and continues to succeed. The sunshine on the Xixi side of Hengsheng Garden.
Wuyang? Jia Jingyuan prime location brand-new landscape five oceans? Jiahe garden
Dignity and Glory of Times Square in Blue Sky The flowing water garden reproduces the beauty of the canal.
Canal renjia Xiaoshan international business center
The mind of the city is still inside, wandering between heaven and earth for a long time? Our Days City Sunshine Apartment
Greentown? Spring River, Flower Moon, Spring River, Tide and Sea Level,
The bright moon on the sea, the tide rises and falls. Greentown? Hangzhou Green Park, Urban Landscape and Cultural Community
Greentown? Jiuxi rose garden Taohuayuan ecology residential zone
Greentown? Gui Huayuan Phase II Greentown? Zi Gui Huayuan
Greentown? Zhoushan Peony Garden Yaojiang? Wencuiyuan
Yao Jiang? Natural residence, urban natural residence, Yaojiang? Wenxin building culture and education zone chun business office building
Yao Jiang? The development center is proud of the development center, and the future West Lake Cultural Square is the cultural square of the city light.
Life taste of Jindu Jingyuan, ecological courtyard of Jindu Hua Ting city center.
Jindu? Fuchun mountain residence makes home easily integrated into nature. Jindu Yayuan is free and easy.
Jindu? Guo Xin Jiayuan, the residence of brothers and sisters, is a famous new landscape residence in Qiantang River era.
The Hanlin Academy is a scholarly family, and Beiyuan is a cultural family, cherishing the prosperity of life.
Bamboo Fuyuan Bamboo Report Peace, Fu Lin Courtyard Jincheng? Jiangnan Chengchun Chuncui Natural Life
Kaiyuan? Famous capital, hometown of celebrities, Kaiyuan? California sunshine
Tianducheng is beyond imagination, longing for the high-rise of Jingyi Garden and Riverview.
Jintai business building carries the dream of career, and the sunshine of the city witnesses the prosperity of the city.
Lisan New City? Guiyuan is full of flowers and green slopes, and elegant life is ok for everyone? City star exquisite life, distinguished enjoyment.
Green Spring Eco-city, Life City Times New City Modern Life Eco-home
Everyone? Yingbinyuan Shi Sheng Huazhang, a wonderful interpretation of Zhao Hui? Modern city, modern life, modern city
Fengqi? The well-decorated finished room in the city garden center clouds up and the life in Butterfly Valley is as beautiful as a butterfly.
Donghai? Shi Ming Home East China Sea? The last famous garden, the humanistic sky, has a bright life.
Donghai? Shuiyang is relaxed? Perfect? Good mood Donghai? Pingshan apartment
Do you agree Jingshan Cuigu is natural? Art? Family approval? Blue space of Yangming building
Do you agree Invited by the Golden Palm, mountains and rivers, Rainbow City is a large-scale river-view international cultural community.
Wu Shan Mingyuan has 72 sets of luxury houses with rare noble landscape, which is a model of super building in Wu Shan shopping mall.
Hualong? Bi shui Hao yuan romantic once together for a lifetime Hualong business building
Pacific business center, downtown, business metropolis, Pinghai? There is only one West Lake in Mong Kok and Hangzhou, and we only have one Pinghai? Mong Kok
Repulse Bay City Garden City Center Double Waterfront Life Xixi Mountain Villa is close to and enjoys nature.
Huali? Century Garden Huali? Xinxingbang Life Xingzhou Garden Singapore Community
Guangsha West Lake? The legendary mansion left by Times Square for West Lake? Oasis garden cares for the community in all directions.
Tongce? Harmonious Garden, Poetic Home, Harmonious Life, Tongce Square Science and Technology? Ecology? Healthy? culture
Tongce? The left bank garden, a famous city of high-rise courtyards and forest courtyards in Qianjiang era, is a river, and happiness is the shore.
Sanjiang Garden faces the great river in the south, and Xiao Chun, the chief hydrophilic community college, returns to the age of innocence.
September forest villa trees are the direction to go home to Jing Hui? Zifengge planted its own tree in the city.
Beijing part:
Case Name Theme Advertising Language Case Name Theme Advertising Language
A spacious house is spacious. I want Shang Feng International Apartment to bid farewell to the era of air conditioning and heating.
Sanyuanqiao, the third home, the new writing apartment, and the office building of several people in the left bank commune.
Watch and build a breathing townhouse writing apartment and a hardcover apartment.
Postmodern city, American backstreet life, Beijing? Impression concept left and right direction
Nuts are pure apartments. All the houses are used for living. Nuts are not excellent. House first boulevard interactive zone
New town? Vanke, Central Garden of International CBD? Qingqing home Vanke brand community
Chaowaimen image business, Chaowaimen Fujingyuan
Nobita? Tulips flowing out of clear water and clear sky? Yiyuan management bureau Ji shui an Ming Zhai
The new retired leader of Oriental Sun City, a beautiful house in Boya West Park and the center of Silicon Valley.
The urban oasis changed its green color for silk, formed a family, and became the intellectual wealth elite of Kangqiao Water County, a famous county with exclusive waterfront.
Licheng professional crowd, taste mansion, butterfly, independent Zhongguancun, low density, pure board building mature living community.
After SOLO's quiet house, college life, the highest declaration of independence and a small apartment, let yourself make a decision.
Grand Sunny 2003, a new generation of star buildings, is the North American Forest House on the fourth ring road in the southeast of North America House.
Haishu? The location of Mingyuan determines the location of the embassy district and the royal residence of the A World Pavilion.
CBD rational life view, Beijing Yaju new optical residence, Beijing Guomao International Apartment.
Beijing Yu Zi Villa Let Nature Live in Your Heart; Napa Valley New Edition Multi-courtyard Former North American Single-family Villa.
Beautiful? Baidu City appreciates, mature family houses are located in Yansha East District, a new family Maliang, and an urban paradise.
Aunt Xuan went home and found the Peach Blossom Garden hidden in her heart.
Sea World | Is the sky smooth? Linxi country villa China ban
Shui Mu Lanting is a famous villa-style residence? The honour person of Yalan Bay comes down in one continuous line, which comes from customization.
Away from Qingyuan life scholars, scholar life leads the home of Silicon Valley entrepreneurs.
Golf Yicheng Dongyuan in the core knowledge area meets the value & nbsp;; visual angle
Sunshine? Lijing Dianliang Xindu City Life Yixin Community City Center Life House
The original blue book of gravity technology in Qingshangyuan is a mature community of Zizhuyuan and a new scene of multiple gravity life in the century.
Good time Badaling hot spring resort building Zhuangsheng city center, achieving dreams
Westinghouse international blue family romantic architecture, beautiful scenery
Century City Century City, Life City Vanke Waterfront Huadu Waterfront House, presented in kind.
Century Oriental City Xinkang Home Feel the True Nature of Life
Tokyo International Art Palace
Western modern cities lead western modern metropolises to change their lives.
Western trade DNA is used to realize their own corner of happiness. China Resources Land? A small apartment with finished products opens a big life.
Emerald city is natural, healthy and beautiful? Ming ju Xi ju Yi Shu life
Everyday home is extraordinary, big family is glorious, international apartments are rich, and life is extraordinary.
Can the Pearl River Jing Jun express its deepest love in the elite life house? Xiangfu Beijingers go back to Beijing.
The platinum quality of Jinqiao International Apartment in Dongfang Economic and Trade City represents Jinqiao.
Zhengyang, the land constellation, is a home handed down from generation to generation.
Jiahua Impression Street Tangquan? Yi Shu Boxin berths? Botianxia
Sheng Sun Jing international residence green card mansion
The home of Gone with the Wind lives freely and shows off the international youth community in the SAR.
Grace. Berlin Lanbao International Apartment CBD ends commercial and residential pioneer
Blues Salon Yayuan leads the quality of urban life. Junyue? Longines comfort consciousness basin
Constance Capital gives me freedom Windsor Avenue International? Green? CBD native land
Sunshine on Longhewan is a natural city in the East, and it will be inhabited in the future.
Vanke Xishan Courtyard Humanistic Mansion, Courtyard Friendship Life, An Garden Ecological Mansion and American Life.
Shanghe Village is healthy for me, and I am very popular with the original waterfront lifestyle of Venice Garden.
View nature, listen to mountains and rivers, and have a single house under a thousand trees.
The Pearl River Dijing feels the pure European integrated life. The birth of Vientiane Xintianchangying super-large residential area dwarfs everything.