This major is based on the advertising industry, facing various forms of marketing communication, focusing on advertising planning, advertising copywriting, network and new media research, and has formed professional characteristics of understanding market analysis, planning Excellence, being good at marketing management and wide employment. Relying on a strong academic background, this major has a master's degree in journalism and communication, strong teachers, good teaching conditions, and experimental facilities such as network and new media design center, video shooting center and post-processing studio.
Chongqing jiaotong university
Chongqing Jiaotong University (CQJTU) is a multi-disciplinary university with traffic characteristics and industries as its main tasks, which was founded by Chongqing Municipal People's Government, China Municipal People's Government and Ministry of Transport.
It has been selected into the Basic Capacity Building Project of Central and Western Universities, the Education and Training Plan for Outstanding Engineers, the National Training Plan for College Students' Innovation and Entrepreneurship, the National College Students' Cultural Quality Education Base, the Scholarship Receiving Institution of China Government for Foreign Students in China, the National College with Typical Experience in Graduate Employment and the National College with Typical Experience in Innovation and Entrepreneurship.
It is an excellent undergraduate teaching evaluation school of the Ministry of Education, a first-class discipline construction university in Chongqing, a founding member of the "Belt and Road" China-Poland University Alliance, and a core member of the Sino-Russian Jiaotong University Alliance.
School motto: Mingde travels far and communicates with the world.
Explanation:
"Mingde travels far and connects with the world" not only has a heavy, profound and extensive meaning, but also embodies the historical precipitation of the school, highlights the industry characteristics, and embodies the value orientation and development direction.
Mingde Fang Xin can travel far; Only by studying constantly, making unremitting efforts and traveling far and wide can we travel all over the world!
"Mingde" is not only the ideal realm of Confucianism, but also the important content of socialist core values, the consistent goal of running a school and educating people, and the fundamental requirement for teachers and students to learn.
"Going far" refers to the characteristics and mission of traffic people, which means that Chongqing Jiaotong University people are always on the road, thinking and learning on the road is innovative, and learning is endless, becoming a traffic world! "Traffic" means that schools are based on, but not limited to, "traffic". It is a multi-disciplinary university, which combines theory and practice, arts and sciences, business and politics with Industry-University-Research.
In addition, the school holds high the ideal of running a school of world transportation, adheres to the vision of the future of the world, integrates ancient and modern civilizations, feels the aura of heaven and earth, understands literature and business, economics and law, enlightens talents' wisdom, embodies the brilliance of academic innovation, and shows the "way of university" in the name of "transportation"! "The world" refers to the school's responsibility and ideal of running a school based on transportation, taking root in the west, building Chongqing, serving the whole country, facing the world and looking to the future!