Chapter 1: As the spokesmen of youth, college students are always full of youthful vitality and fanatical passion, and will definitely take an active part in innovative and exciting large-scale activities. This kind of activity will definitely improve the popularity of the organizers, and at the same time let the sponsored businesses achieve the best publicity effect they want, so that everyone can have a bumper harvest. This year marks the 0/0 anniversary of our school/KLOC-and it is also the best opportunity for activities, product promotion and image planning. Because freshmen's college life is on the right track, everything is going smoothly, and this month's homework is less than other months, they will have more time to organize and participate in activities, not to mention that the school's activity month is completely open and very active at this time.
In this golden month of publicity, which organization takes the lead in planning creative activities, which organization can establish a good public image among freshmen, which company can carry out effective publicity this month, which company can establish a stable brand image faster and open up the market of its own products. The planning of this activity is not only based on the summary of experience, but also after the analysis and discussion of the preparatory Committee of the school youth league Committee, which is very authoritative. Moreover, this activity is the most distinctive signature activity of the North Branch. Therefore, school leaders and teachers attach great importance to it and give strong support and cooperation. In addition, this activity has also received the help and participation of brother student unions, various community organizations, foreign school groups and special guests. At that time, the participants of the activity will feel refreshed and excited; Let sponsors enjoy the fun of low investment and high return. The Federation of Associations will also do its best to run this event well.
First, market analysis (advantages of investing in university activities)
1. Compared with TV and newspaper media, school publicity has a good cost performance, and the best publicity effect can be achieved with the least funds.
2. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. Among them, college students, as modern youth, like to pursue fresh, exciting and romantic fashion activities that can show their individuality and express themselves. If the merchants can publicize at this exhibition, the effect can be imagined.
3, because there are new students every year, if conditions permit, businesses can also establish long-term friendly and cooperative relations with our association, such as planning related activities every year, which will deepen the popularity of businesses among student consumption groups, and even go to brother universities in Beijing, which has great long-term significance!
4. Convenient application of activities:
Merchants engaged in publicity or promotion activities in apartments and schools must go through a series of applications. Through cooperation with our association, your company can easily and quickly obtain the approval of the school and get the strong cooperation and cooperation of all departments of our association.
5, efficient and cheap publicity:
In the past school activities, we have accumulated a lot of publicity experience. Establishing a strong publicity network in schools can achieve the best publicity effect in a short time. And there are enough human resources to complete publicity activities for your company!
6. More than 18000 people will know about this activity, and at least more than 1000 people will be able to participate in it, and it will be widely spread in Beijing Vocational College of Science and Technology and major universities in Beijing.
7. This cultural exhibition will also invite the leaders of the Youth League Committee of other universities to participate. If it can be a complete success, the Federation of Associations and the associations of universities in Beijing will plan a bigger stage to show the youth, liveliness and progress of students, and its grand occasion will be unprecedented. As a key shot, this activity has far-reaching significance and unlimited business opportunities.
Part II: Template of the planning book for university community activities I. Name of the planning book.
Write the name of the plan clearly and simply, such as "XX activity plan" and "XX" as the content or theme of the activity, and it is not necessary to prefix it with the name of the society. If you need to name the association, you can consider using a headline and a subtitle. Avoid vague titles, such as "Club Activity Plan".
Second, the background, purpose and significance of the activity
The background, purpose and significance of the activity should be consistent, highlighting the core composition or unique planning of the activity. The background of the activity is closely related to the background of the times, society and education, which is clearly reflected in the theme of the activity; The purpose of the activity is what kind of goal the activity should achieve, and the purpose of the activity should be concise and specific; The significance of the activity includes cultural significance, educational significance and social benefits, and what kind of effect or influence is expected to be produced in the activity. And the handwriting should be clear, specific and in place.
Three. Time and place of activity
This item must be written in detail, and the time schedule of non-one-time routine activities and project activities must be listed (class application will be arranged separately). The time and place of activities should be carefully considered, and various objective conditions should be fully considered, such as classroom application, venue factors, weather conditions and so on.
Four. Activity form
The association must indicate the form of activities, such as cultural performances, cultural and sports competitions, film and television appreciation, knowledge promotion, exhibitions, surveys, lectures, etc.
Verb (abbreviation of verb) activity content
The content of the event is the key part of the event. The content of the activity should conform to the main theme of the times and the connotation of campus culture construction, be healthy and uplifting, and be instructive. Put an end to negative content involving unhealthy culture. It is necessary to introduce the main contents of the activities in detail, such as the nature, name and general content of the film.
Activity of intransitive verbs
As the main part of planning, the expression should be detailed, not only in words, but also in statistics, charts and data. Facilitate overall planning. Activities should include activity flow arrangement, award setting and time setting. The content related to the award criteria and activity rules can be selected as an appendix. Activity flow arrangement can be roughly divided into three stages:
1. Preparatory stage of the event (including poster promotion, pre-registration, sponsorship funds, etc. );
2. The holding stage of the event (including personnel organization and allocation, venue arrangement, etc.). );
Note: The information such as the person in charge of the stage, the directing unit and the number of participants must be indicated.
The follow-up stage of the activity (including the publicity of the results and the summary of the activity, etc.). );
Note: if it involves campus hygiene and environment, it should be cleaned up in time.
Seven. Activity budget
The budget should be as close as possible to the actual cost; Write out the budget expenditure of each fund, which is convenient for reimbursement (official invoice is attached when reimbursement is made). If large-scale activities need financial sponsorship, contact the club liaison department.
Eight. Active safety
For large-scale activities and outdoor activities, it is necessary to set up a safety team, designate the first person responsible for safety, give full consideration to potential safety hazards, and put personal safety first in the activities. At the end of the plan, in addition to indicating the planning unit and planning time, the person in charge of the association must personally sign and affix the seal of the association to show his responsibility.
Attachment: Precautions
1. The format of this plan only needs basic reference aspects, which is a necessary content. On this basis, the community planning book can be flexibly supplemented and compiled according to the scale and type of activities, so as to enrich the content and arrange the layout reasonably.
2. The format requirements of this planning book only stipulate the planning content, and there is no uniform requirement for the font and layout of the planning book, but all communities should ensure that the planning book is standardized and beautiful.
3. If there are attachments (competition rules, grading standards, award setting, etc.). ), they can be attached to the back of the plan as an appendix.
4. The electronic version of the plan should be properly kept for future use.
Chapter 3: The purpose of the template activity of the activity plan of university community:
Through this activity, we can show the design talents of Shanghai University students, stimulate their imagination and creativity, deepen the communication between the Tourism Society and Shanghai University students, improve their love for tourism, and give them a world to show themselves.
Activity purpose:
This activity is based on a fair and just attitude and is serious and responsible to the majority of students.
Activity flow:
I. Publicity and Registration
Promote through the form of posters, prepare a big poster and two small posters. Students organize registration in front of Xinyuan and the student restaurant.
Second, the collection of manuscripts.
1. The written version will be collected by the members in front of Xinyuan and the student dining hall one week after the activity.
2. The electronic version of the work can be sent to the mailbox.
Third, the choice of manuscripts.
Show students' works in front of 1 building and Xinyuan, so that everyone can actively vote for the best top six works.
4. Finalize and award prizes (first prize 1 name, other excellent prizes).
1. Six contestants will tell you their ideas and the connotation of the logo.
2. Graded by teachers and student representatives.
3. Play the logo designed by all the contestants.
4. Determine the club logo, which will be commented by the teacher and awarded by the president, and announce the official opening of the logo.
Five, the official opening of community signs
Announce the logo through the poster to explain the designer.
Activity requirements:
I. Mode of participation
Can participate in the form of individuals or groups.
Second, the manuscript requirements
1. Take "walking to change fate" as the design concept.
2. Show the tourist atmosphere.
3. Unique creativity, novelty and chic.
4. One person can have multiple design schemes.
5. The design logo can be printed on a4 paper or electronically.
6. Description (creative basis and design concept).
Activity significance:
Through activities, we can enhance everyone's imagination and innovation ability, at the same time expand the popularity of the tourism society, and guide everyone to like and love tourism.
Chapter four: the activity background of the template of university community activity planning book;
In order to strengthen the construction of campus culture, promote the interaction of clubs and enrich the extracurricular life of students in our department, the Propaganda Department cooperated with various clubs in the Department of Economics and Trade to carry out one-month performing arts cultural activities, enhance communication and understanding among clubs, show the elegance of new world college students, and build an innovative and flexible platform for club cultural exchange. The plan is as follows:
Activity theme:
The first performing arts and culture month of the "Youth Dancing Charm" Economic and Trade Department Association
Activity time:
165438+1early October ~165438+1end of October
Location:
Auditorium on the fifth floor of the gymnasium
Active object:
All club members and freshmen and sophomores of the Department of Economics and Trade.
Event organizer:
General branch of economic and trade department
Event organizer:
The Department of Economics and Trade organizes the Propaganda Department of the Student Union.
Event leader:
XXX, etc
Other responsible persons:
XXX, etc
Activity flow:
The opening show of community performing arts and culture
Location:
Playground activity time:
1 1.5 noon
I will show 1 club (full text)
All our students can take part in this session. The propaganda department will make beautiful pictures, and then the students will write their best wishes on cards and stick them on the exhibition boards. The activity lasted until the end of the opening ceremony.
Qi Xin joined hands with luck.
Rules and scoring criteria:
Each community sent two representatives to participate in the competition and formed six groups. Within the specified distance, the player starts from the starting point and transports the ball to the designated place. If the ball hits successfully, add 10. If you drop the ball halfway, you need to go back to the dribbling place to dribble again, and the time is set to 3 minutes. The two players were tied with different left and right legs. In addition, two players can only dribble with one hand during transportation. If both hands are used at the same time, it will be punished as a foul, and the final score of each club will also be recorded in the total score.
3 passion shooting
Rules and scoring criteria:
Each club will send three representatives to participate in the competition, one will vote and two will assist. Time limit 1 minute, one vote plus 10 point. Players must pitch at the designated place. If the player deliberately delays time, it will be punished as a foul, and the final score will be recorded in the total score.
Second, the club's elegant demeanor display.
Scoring standard: The judges will score according to the performance of each community, with a full score of 50 points.
Chapter five: template of university community activity planning book. University life is rich and colorful. How can talents learn more in college and learn all possible activities well in college? In community activities, there is always a corresponding pre-written plan before each activity. In the activity, the matters that should be paid attention to in the work may be found soon, and only in the activity can we find things. We should take into account the possible problems and solutions in the activities.
First, the name of the plan.
Write the planning name as concretely as possible, such as "XX University Sports Planning Book for XX", and put it at the core of the page. Of course, you can write the subject first, and then write a subtitle below.
Second, the activity background:
This part of the content should focus on the following matters according to the characteristics of the plan; Detailed items include: basic introduction, main performance targets, current situation, organizational departments, reasons for activities, social impact, related purpose motives, etc. Secondly, it is necessary to clarify the environmental characteristics of the problem, mainly consider the internal strengths, weaknesses, opportunities and threats of the environment, conduct a comprehensive analysis (swot analysis), focus on analyzing various factors of environmental analysis, describe the previous situation in detail, and calculate by guessing the situation. If the environment is unknown, it should be analyzed and supplemented by means of evaluation and research.
Three. Purpose, significance and purpose of the activity:
The purpose and significance of the activity should be clearly expressed in concise language; When stating the main points of the purpose, the uniqueness of the central composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The purpose of the activity should be detailed, main, feasible and timely.
Four. Resource requirements:
List the required manpower and material resources, including the application location, such as the use of classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.
Verb (short for verb) activity:
As the interpretation department of planning, the expression should be concise and easy to understand, but the expression should be as detailed as possible, and everything that can be thought of should be written out without omission. This part is not limited to words, but also participates in statistical charts and so on. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. The organization and allocation of personnel, the object of activities, the corresponding rights and responsibilities, and the time and place should also be explained in this department, and the emergency procedures to be implemented should also be considered in this part.
Some references can be provided here: venue layout, reception room, guest seating, sponsorship, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video, information contact, skill support, order persistence, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, and personnel cleaning after the event. Please adjust yourself according to the actual situation.
Intransitive verbs estimate funds:
The activity cost is listed in a clear form after detailed and careful planning according to the actual situation.
Seven. Problems and details that should be paid attention to in the activity:
Changes in the internal and external environment will inevitably bring certain certainty to the implementation of the plan.
Sexual factors, therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss is caused, and the emergency measures should also be explained in the plan.
Eight. Person in charge of the activity and main participants:
Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).