First, promote three elements.

1, mobile guerrilla warfare must be realized.

Many people are worried about being caught by urban management, which can be greatly alleviated. Now it's not like before, and the urban management basically doesn't play.

Man, barbaric behavior, remember one thing, don't panic when the urban management comes. Take the gift in your hand, and the urban management can't do anything to you, nor will it confiscate items.

2, must do mobile guerrilla warfare.

Combined with site selection, make plans for working days and non-working days, and go to places with many people.

Second, select the push object in advance.

Suggest several groups of people: 1, Ma Bao, 2, factory employees, 3, square dance aunt.

Many people are surprised. Why did I choose the square dance aunt? Most of these aunts are.

Rich owners, although 90% will not buy online, but as long as you can transform, they will let us help with purchasing.

Auntie is the easiest to change between 40 and 50. At the same time, aunt can not only be the object of transformation, but also be extended to

Some health care products and other projects.

Third, push the location.

1, zoo, aquarium, children's playground, large parent-child center, Renmin Road,

Pedestrian street, etc. Remember that the flow of people must be large, and the greater the flow, the more fine powder there will be.

Fourth, gift procurement.

Buy different gifts according to different people, such as windmills, water cups and lazy supports.

There are many cool mats, children's toys and so on in summer. The success is basically around 1-3.

Verb (short for verb) cost ratio (budget)

No matter any project, I will set up a project and evaluate the demand before I start.

Cost, payback period, etc.

The cost of land promotion is: gifts+labor+travel expenses+meals+miscellaneous items.

Sixth, the choice of local personnel.

At present, I have my own push team, which is equivalent to my human resources department.

There are 6 models, who basically do promotion outside every day. In the early stage, I suggested that you can go to the market over 58 and work as a part-time college student.

Find the right person, the salary of part-time job is generally calculated according to the head count, which is about 2-3 faster, according to the local actual GDP, but we must pay attention to the assessment of retention rate. If the specified value is not reached, the corresponding deduction shall be made.

Seven, voice+software

According to different groups of people, prepare corresponding speech skills in advance, including introduction and entry of speech skills.

Group discussion, maintenance discussion, etc. At the same time, remember that pushing must bring customers closer to the group, not just adding.

Friends, adding friends alone, will lose many customers when you join the group, and the rate of joining the group is low, so you can cooperate with the software to pull the group.

Add friends, the software will talk and invite people in the group.

Eight, more accurate packaging (team operation, need more energy and capital investment)

1, such as Ma Bao population:

Everyone knows some topics of live code drainage some time ago, many of which are about parent-child interaction.

Children's reading, parent-child manual, etc. We can package our push team as professionals, for example,

When we pushed hard, we claimed to be a local parent-child interaction center, and customized uniforms with LOGO.

Hats, badges, etc. It is best to have an official WeChat account, which is more professional and promotes a sentence: "Hello, we are."

So-and-so parent-child interaction center is now carrying out public welfare activities for the society, and our group has professional teachers to explain so-and-so topics to everyone every day. Remember, group names and micro-signals must be packaged in advance, and use, shopping, spikes, coupons, etc. are prohibited.

In other words, the mode of fine push+interaction is adopted in the later stage, with 20-30 products every day, and topic-oriented shopping is the main thing, so don't follow it frequently with software. Customer service needs to collect relevant topics every day, chat regularly in the group, or apply for 400 calls as a free consultation hotline, which can increase customer viscosity.

3. You can cooperate with some shopping malls and shopping centers, rent booths and invest money to buy them.

Some rocking cars, fishing, sand toys, etc. , you can participate by scanning the code into the group. This model is already very large.

In the execution of cattle, the effect is quite good.

Suggestions for the past few days:

[If! SupportLists] 1, [endif] Don't be shy about pushing.

[If! Support list ]2. [endif] Don't just say no.

[If! Support list ]3. [endif] Execution determines success or failure.

[If! Support list ]4, [endif] and so on, think about things in multiple dimensions.

[If! Support list ]5, [endif] Don't always think about why others are so successful. Do you dare to try what others have suffered?

6. Willing to invest is also the key to success. Any project is risky, and many opportunities will be lost if we wait and see.

He Shan Hongda (Beijing) Culture Media Co., Ltd.

Focus on pushing? He Shan hongda's real star is invincible as pointed out by Jianfeng.

Contact Liu Jingli 185008 18222.