At the beginning of this century, the University of Wisconsin became a forum for radical free economic thoughts. At that time, the famous scholars in the school were W.A. Scott, Tohn R. Kang Mangsi and Richard. Ely and H.C.Taylor Naturally, the University of Wisconsin played a pioneering role in the development history of market marketing ideas. It attracted many early marketing pioneers, such as Jones, Hai Jie, Hibbard, Theodore Makhlin, Tony Sturm, Butler, Cornworth, Comish and Vaughan. Because many of them live close to each other, they often discuss, debate, inspire and influence each other. ?

2. new york School

Although Columbia University and new york University did not make any outstanding contributions to the early marketing literature, they did some basic work. 1920, Hugh agnew went to new york university. Before that, he had many years of teaching experience and became the earliest marketing thinker in this field in the future. In the 1920s, Nistom and RS Alexander also went to new york to teach. The main difference between them and other local marketing scholars is that their achievements are obtained from scientific research institutions.

3. Harvard school

Harvard Business School and Economics Department played an important role in the development of marketing ideas in the early market. Harvard University not only trained talents for its own school, but also made great contributions to the future development of students who went temporarily. Its contribution to marketing is outstanding and unique. The pioneers who made great contributions to the market marketing ideas in Harvard University in the early days were Chilington, Shaw, Copeland, Todar, Weidle, Maynard, mcnair, Boden and Weil. ?

4. Midwest schools

Although most of the early marketing courses were taught in universities in the Midwest, other universities except the University of Wisconsin did not make much contribution to the development of market marketing ideas. Although these schools also have some famous economists, they are not as concentrated as the University of Wisconsin and Harvard University. However, with the increasing interest in marketing, some scholars have made some valuable contributions in Minnesota, Michigan, Illinois and Ohio. Including Will, Clark, Ivy, L? s？ Duncan, Cornworth, Wehrle, Maynard, Beckman. The time or age of typical character events represents the marketing of typical character events. Marketing point of view1923a.c. Nelson set up a professional market research company to study the shelves of grocery stores. At the beginning of the era of rational marketing, the flow of goods is calculated. In 1950s, Howard and P kotler published the book Marketing Management. Marketing management is separated from the matrix of economics. Since 1950s, the market research of Dunbar Marketing Information Service Company has developed into a professional service industry. Wendell Smith's market segmentation should not stop at product differences. 1960 J McCarthy's product, price, channel and promotion theory, the unique sales proposition Les UPS theory in the early 1950s. In the 1960s, david ogilvy's brand image theory was more important than emphasizing product differences. The concept of social marketing or moral marketing in the 1970s should take into account the interests of enterprises and society. 1969 kotler and Sidney levy. The significance of marketing is not only applicable to products and services, but also to organizations, ideologies, governments, schools, political parties and politics. In 1980s, Japanese enterprise marketing should pursue customer satisfaction. At the end of 1980s, David A. Aaker brand equity called on multinational companies to provide unified products to the world through brand loyalty, brand awareness, quality awareness, brand association and other asset building 1983 theodore levitt global marketing. And using unified means of communication, 4Cs theoretical marketing in the 1990s started with inviting customers to pay attention to the publication of integrated marketing communication in the 1990s, IMC integrated various marketing tools, 1985 relationship marketing between Barbara Ben and De Jackson-returning to the humanity of human marketing, and Internet marketing in the late 1990s.