According to statistics, there are 47 brokerage companies participating in Creation Camp 202 1, and 67 brokerage companies participating in Youth You 3, including conventional institutions such as film and television, entertainment marketing and music production, as well as "new entrants" such as MCN institutions, overseas institutions, e-sports, and secondary artist brokers. The size and depth of the "plate" are amazing.
In these two men's group programs, there are 18 companies involved in the brokerage of film and television artists, including Yao Ke, Ciwen Media, Sun He Chuan, Guang Guang Film, Huayi Brothers, Vast Film and Television, Long Tao Entertainment, Baiyi Film and Television, Midsummer Starry Sky, Tianma Xinghe, Huayi Brothers Fashion, Banana Entertainment, Emperor Entertainment, Sun He Chuan, Yao Ke Media and so on.
These companies, as organizations with integrated entertainment content resources, have a solid foundation in the field of film and television production, and the upgrade of artist brokerage business is mostly based on the traditional operation mode, which has become one of the transformation strategies of project services.
The purpose of these institutions to send artists to participate in the men's team talent show is to increase personal exposure and obtain more film and television resources. Secondly, from the perspective of institutional business strategic planning, most film and television brokerage agencies still rely on the production of their main film and television projects to deliver "fresh blood" to the company's projects.
For example, Chen Youwei and Dong, artists of Ciwen Media, did not mainly sing and dance before participating in the program. After participating in the men's team draft and gaining some exposure, he successively participated in film and television dramas and variety shows. At the same time, the organizations that participated in the men's team's talent show and mainly engaged in the production of film and television projects are: Guang Guang Film, which has produced works such as Eagle Hunting in Tiankeng, Dear Mayang Street, Rose in a Small Storm, and Yao Ke Media, which has produced explosive dramas such as Together and Anjia.
With the strong output of these organizations, many talented artists have obtained some exposure and other job opportunities before participating in the program. For example, Deng Zeming, a talented artist delivered by Ciwen Media this year, participated in the youth inspirational drama "Riding the Wind and Waves" created by Ciwen Media and Mi Gu Video before participating in the program. With the double exposure and fervent blessing of film and television resources and talent shows, there will be more performing arts opportunities.
With the strong output of the film and television artists' agency in the 20021talent show, the artists' agency with mature idol training mechanism still occupies half of the talent show. For example, sure enough, entertainment, the peak of the times, black gold entertainment, Yin Kun entertainment, Mai Rui entertainment, Gucci culture, good example, Jiaxing Xinyue, vast entertainment, wow, and so on.
Most of these companies learn from South Korea's mature "trainee" star-making system, export standardized idol artists through open recruitment and art college training, and form high-flow and high-profile idol brokers, which has become one of the first choices for many capitals to carry out the upstream business layout of the pan-entertainment industry.
On the other hand, the brokerage business of cultivating idol operation mode is relatively simple, and the entry threshold of this mode is relatively low compared with providing professional brokerage services for mature artists. This development trend of promoting the expansion and integration of the entertainment industry chain by artists' brokers will inevitably further increase the uncertainty of related businesses.
At the same time, from the macro environment, the domestic "trainee" market is still not perfect. With the increasing cost of time, money and energy, the efforts and returns of some institutions are still disproportionate, and the failure rate of "debut" is getting higher and higher. If the situation of capital chasing profits intensifies, it will further increase the uncertainty and controversy of the development of this industry, institutions and artists.
For this kind of head artist agency, the focus should be on echelon promotion, that is, mature artists or idol groups within the system will form a development model of "bringing the old with the new" after forming brand influence. At the same time, when these institutions mainly rely on the fan economy to form the pan-effect of head artists, it is the key to grasp the balance between maintaining fan stickiness and guiding fan rationality.
For this kind of cutting-edge artist agency, under the obvious effect of the differentiation trend of capital and resources, the living space of the cutting-edge company is constantly squeezed in the competition of the head agency. Especially after the video platforms such as "Ai Youteng" have laid out this business one after another, if the cutting-edge institutions want to "crash" or simply "share a piece of cake", there is not much advantage.
In addition to the regular film and television, idol training, music production and other artists' brokerage companies sticking to the draft position, many newcomers from different industries and regions were also found in the list of the two draft programs. For example, MCN organization Chen Fan Entertainment, Taoxiu Guangying, Particle Culture, Jiashang Media, Worry-Free Media, Xingmang Entertainment, overseas entertainment company live nation, e-sports organization estar E-sports Club, secondary artist broker Shengyao Culture, model broker Yingmo Culture, etc.
At the moment when online celebrity brokers tend to be the mainstream brokerage market, many MCN organizations have made great efforts, not only to transport famous celebrities on short video platforms such as Tik Tok, Aauto Quicker and Weibo, but also to continuously develop business modules of draft artists. For example, "Chen Fan E-Commerce", a subsidiary of Sydney, the first generation of online celebrities, has continuously entered the live broadcast, short video and celebrity brokerage business. At the same time, "Chen Fan Entertainment" was established in the past two years, which transported player Zhong Fulin; Zhang Xinyao, a network star of 5 1.5 1 media, joined the creation call 202 1, and his Tik Tok fans exceeded100000.
With the successful debut of foreign trainees such as Zheng Naixin and Li Mimi, foreign trainees such as Joey ·CHUA and Lana have opened up their popularity and influence in the Mainland, and many overseas entertainment institutions have also targeted the domestic market. In this year's two programs, * * * 4 Japanese brokerage companies, 1 Korean companies and 1 American companies participated.
In addition, unexpected franchisees include e-sports organization estar e-sports club, secondary artist broker Shengyao culture, model broker Yingmo culture and so on. In particular, the artists promised by the estar e-sports club have a certain number of fans in the field of e-sports. Then, the final result is a cross-industry and cross-professional blockbuster. By the way, leading a new industry out of the circle, or just suffering fans for a while, needs live performance and time to prove it.
At present, "idol cultivation" has increasingly become the development feature of China artists' brokers, especially in the context of the rapid development of mobile Internet. At the same time, diversified artists, network celebrity transformation, amateur growth, secondary artists, virtual idols and other entertainment sub-sectors also have entrants. Therefore, no matter what kind of artist brokerage company, it is imperative to constantly explore resource development and maintenance and original path upgrade, and finally let the industry form a complete closed loop of pan-entertainment industry in the process of deep cultivation and joint development at home and abroad.