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Zhang Desheng achievement catalogue
(A) scientific research topics

1. presided over the completion of the 2005 sports social science research project "Sports and News Communication Research" by the State Sports General Administration (project approval number: 863ss05 126), and was rated as excellent by the State Sports General Administration.

2. Presided over the research on mass sports service system in the process of building a well-off society in an all-round way ―― Also on the sub-topic "Mass sports and sports media in a well-off society" (project number: 03BTY0 19) (2006).

3. Presided over the completion of the sub-project "Future Development of Leisure Sports" (2007) of the national social science fund project "Research on Theory and Practice of Leisure Sports in a Well-off Society"

4. Presided over the completion of the key project of humanities and social sciences in colleges and universities in Hubei Province, Research on Football Aesthetics System (1996- 1998).

5. Presided over and completed the research on the interaction between media and fans in China (1999-200 1), a youth fund project for humanities and social sciences in Hubei universities.

6. Presided over the completion of Hubei Province's key teaching research project "Research on the construction of public elective courses in normal universities" (1997- 1999).

7. As a main member, he participated in the project "Information Industry and Sports Industry in the Century 2/KLOC-0" (200 1-2002) of Sports Social Science and Soft Science of the State Sports General Administration.

8. As the second person in charge, he participated in the third batch of "15 1 project" of modern educational technology in Guangdong universities. Teaching reform experiment of sports photography based on the utilization of network resources (Guangdong Provincial Department of Education, 2004-2006). 9. Presided over the completion of the 2002 project of Guangzhou Institute of Physical Education "Research on the Reform of Diversified Practical Teaching Links of Sports Journalism".

10. presided over the completion of the 2003 China Gordon cultural research project.

1 1. presided over the completion of the 2004 project of Guangzhou Institute of Physical Education, "Research on Synchronous Training of College Chinese in Institute of Physical Education and Reduction of Item Bank".

12. presided over the teaching project of Guangzhou Institute of Physical Education in 2004 "Research on the Scoring Standard of Sports News" (2004-2006).

13. presided over the completion of the key project of Guangzhou Institute of Physical Education "Research on the editing status, work norms and operation system of sports newspapers and periodicals in China" (approval number: 03ZD0 15).

14. Take charge of the research on the general project of Guangzhou Institute of Physical Education "Study on the Essence, Mode and Development Trend of Mobile Sports Communication" (project number: 06YB 15).

15. Presided over the teaching reform and research project of Guangzhou Institute of Physical Education "Research on the relationship between the development of sports media in the Pearl River Delta and the training mode of sports news talents in our college under the background of Guangzhou Asian Games" (2006-2007).

16. Hosted the scientific research fund project 123 "Study on the Necessity and Feasibility of Sports Appreciation as Sports Leisure" (2006-2007).

17. He presided over the research of the general undergraduate project "Reform and innovation in practice teaching of sports journalism" (project number: BKYBJG2006026 1) of the higher education reform project in Guangdong Province in 2006.

18. Presided over the key project of Guangzhou Institute of Physical Education in 2007, "Investigation and Countermeasures of Students' Postgraduate Entrance Examination in Our College" (project number: 07YGZDI0 1).

(2) Academic works and teaching materials

1. General Theory of Sports Media, monograph, independent author, Guangzhou: Guangdong People's Publishing House, published in 2006.

2. College Chinese, a textbook, Guangzhou: Guangdong Education Press, published in 2004.

3. The Age of Ball Obsession: A Study on the Interaction between China Media and Fans, monograph: Independent Writing, Beijing: Central Compilation and Publishing House, published in 2002. Dozens of domestic media published commentary articles, and Guilin Evening News reprinted some articles.

4. Introduction to Football Aesthetics, written by myself and published in Journal of Wuhan Institute of Physical Education (1998).

5. Football Tide, monograph, solo, Beijing: China Literature and History Publishing House, 1996.

6. Life and Death: Football World and China Football, monograph, co-authored with Shi Jun, published by Beijing Institute of Physical Education Press, 1993.

7. Collection of Teachers' Lectures, First Deputy Editor, Beijing: Oriental Publishing House, 1993 edition; Guangming Daily (1993.10.21), China Education News (1993.7.2 1), Abstract (1994.2.27).

8. Cunning tricks, collection of legendary stories, written by myself, Beijing: China Statistics Publishing House, 1994.

9. Introduction to Leisure Sports, edited by Beijing: People's Sports Publishing House, published in 2007.

10. Introduction to Sports Appreciation, co-authored, published by People's Sports Publishing House.

(3) Papers and comments

1. Research on the cultivation of innovation ability of sports journalism postgraduates. Xiao Peixiong, Zhang Desheng. Journal of Guangzhou Institute of Physical Education, 1, 2006.

2. See the core competitiveness of the three major paper media from the report of F 1. Alone. Journal of Guangzhou Institute of Physical Education No.5, 2005

3. Looking at the international news features of Nanfang Daily from the report of the Six-Party Talks. Yu Miao and Zhang Desheng, Young Journalists, No.3, 2005.

4. Research on the contemporary communication mode of Wushu culture. First author. Journal of Guangzhou Institute of Physical Education, No.6, 2004. Excerpts from Xinhua Digest, No.3, 2005

5. Analysis on the digitalization of sports newspaper headlines. Journal of Guangzhou Institute of Physical Education, No.2, 2004.

6. On the logical level of sports interpretation. Second author. Journal of Guangzhou Institute of Physical Education, No.4, 2003.

7. Aesthetic thinking on football and religion. First author. Journal of Wuhan Institute of Physical Education, 1, 0997. The full text of sports, copied by the National People's Congress, reprinted in the sixth issue, 1997. The article was selected into the Bulletin of Major Scientific and Technological Academic Achievements of Chinese in the World, edited by Wen Wei Po in Hong Kong and Hong Kong.

8. The basic form of football and its value attributes. First author. Journal of Tianjin Institute of Physical Education, 1999, 14, No.3. 。

9. Credit system is an effective way to train PE teachers. First author. School Physical Education in China, No.2, 1997. This paper won the third prize of the fourth excellent higher education research paper of Hubei Education Commission and Provincial Higher Education Society.

10. Research on training methods of physical education teachers in primary and secondary schools in underdeveloped areas. First author. Sports Science, 1998, Vol. 18, No.3. 。

1 1. Football, an aesthetic life game. I wrote it myself. Journal of Wuhan Institute of Physical Education, 1998,No. 1.

12. On the essence of interpersonal conflict in football activities. Monographs. Zhejiang Sports Science, No.2, 1998. Included in China Century Development Literature Theory Series (China Esperanto Publishing House, 1998 edition).

13. The nervous factors of fans' fanaticism. Alone. Zhejiang Sports Science, No.5, 1998.

14. Football, the carnival of contemporary citizens. Independent author. Reading, number 10, 198. The full text of Society, the core publication of sociology, is reproduced (1999. 1), and the arguments of Xinhua Digest are extracted (198).

15. Modern people use football instead of aesthetics. I wrote it myself. Jianghan Forum, No.8, 1998. The full text of Sports Culture Monthly is reproduced, 1999, (1).

16. On the essence of star worship. Independent author. Journal of Guangzhou Institute of Physical Education, No.2, 1999. Shanghai society is reproduced in full (1999.8).

17. On the tragic spirit of football art. Journal of Beijing Sport University, 1997, (20).

18. The potential conflict between man and nature in football. Monographs. Journal of Xianning Teachers College, 1997. (2); The full text of Sports Culture Monthly is reproduced, 1997, (5); Excerpt from newspaper materials copied by NPC and Sports, 1997, (7).

19. Football is a way of life. Oriental Culture, No.4, 2000.

20. Three people talk about football irrationality. The third author. Guangzhou: Oriental Culture, No.4, 2000.

2 1. Football and Religion: Face the Present. Monographs. China Academy of Social Sciences: World Religious Culture, No.2, 1998.

22. The logical starting point and historical mode of appreciating natural beauty. Monographs. Journal of Hubei University, No.6, 1999.

23. Review on the Art of Stadium Architecture. First author. Journal of Xianning Teachers College, No.2, 1999.

24. On the formal beauty of stadium buildings. Monographs. Beijing: Sports Science, 1999 supplement.

25. On the aesthetic attribute of football art. Journal of Wuhan Institute of Physical Education, 1996, (6). Excerpted from Xinhua Digest, 1997, (2).

26. On the communication mode of football culture. Paper. First author. Journal of Wuhan Institute of Physical Education, 1996, (6); Football News Theory Edition, 1996. 1 1.7. Excerpted from Xinhua Digest, 1997, (2).

27. The interpretation art of football live broadcast. Independence. Guangzhou: Southern TV Monthly, 1998, (10). The full text of Hubei TV Monthly is reproduced, 1998, (1 1), (12).

28. Philosophical thinking of professional athletes' attitude towards body. First author. Journal of Qinghai Normal University, 1998, (4).

29. On the wild atmosphere of football. Monographs. Journal of Qinghai Normal University, 1995, (3).

On the connection and difference between football and religion. Independent author. Journal of Xianning Teachers College, 1996, (4). Excerpts from newspaper materials copied by NPC, 1997, (2).

3 1. Aesthetic psychological analysis of watching the ball and the theatre. I wrote it myself. Journal of Xianning Teachers College, 1994, (3). Excerpts from Aesthetics, People's Congress copied newspaper materials, 1995, (3). The original text of this article won the "Shijing Cup" of Beijing Normal University.

32. Aesthetic thinking of star hair accessories. Monographs. Taiyuan: Sports Culture Monthly, 1999, (6).

33. The three functions of the jersey number. Independence. Taiyuan: Sports Culture Monthly, 1999, (5).

34. What is football? One person. Taiyuan: Sports Culture Monthly, 1999, (3).

35. Football and war. Monographs. Taiyuan: Sports Culture Monthly, 1998, (12).

36. Tell me about the captain. Alone. Taiyuan: Sports Culture Monthly, 1998, (1 1).

37. Football and the sea. One person. Taiyuan: Sports Culture Monthly, 1997, (7).

38. Gossip about football reports. Monographs. Taiyuan: Sports Culture Monthly, 1997, (8).

39. gossip punishment. Paper. Independence. Taiyuan: Sports Culture Monthly, 1998, (10).

40. Discussion on the characteristic credit system in normal universities. Paper. The sixth author. Hubei Higher Education, 1997, (1). This paper won the second prize of the 4th Excellent Research Paper on Higher Education of Hubei Education Commission and Provincial Higher Education Society. It is a key teaching and research project of the Provincial Education Commission.

4 1. Establish a solid practice base and implement the entrusted practice system. Thesis and independent writing. Journal of Jingzhou Teachers College, 1990, (1).

42. Application and practice of graded and classified evaluation in our school. Paper. Monographs. Journal of Xianning Teachers College, 1995438+0, (4).

43. Challenges and countermeasures faced by normal education. Paper. Monographs. Hubei Higher Education, 1997, (4).

44. Self-study is a way of life. I wrote it myself. Hubei entrance examination, 1998, (9).

45. Medea and Dou E. Independence. Journal of Xianning Teachers College, 1990, (4).

46. On the relationship between sex and literature. Journal of Xianning Teachers College, 1994, (4).

47. Poor Beijingers. Reportage. Monographs. Beijing: Window, 1994, (1); China Information Daily (1994. 1. 19) and Beijing Youth Daily (1994.4. 1 1) reprinted respectively.

48. Martyrdom and worship. Monographs. Sports Expo,No. 1, 2003.

49. From Buckley kissing the ass of a donkey. Alone. Sports Expo, No.2, 2003.

50. Magic of the scene. Monographs. Monographs. Sports Expo, No.3, 2003.

5 1. Professional League, Players' Union and Political Civilization. Monographs. Sports Expo, No.3, 2003.

52. Century review of players' unions. Monographs. Sports Expo, No.3, 2003.

53. The eight characters determine the secret of the Olympic Games. Independent author. Sports Expo, No.4, 2003.

54. Sports: ritual warfare. Monographs. Sports Expo, No.5, 2003.

55. Rock climbing addiction in China. Monographs. Sports Expo, No.8, 2003.

56. Can public horse racing be banned? Sports Expo, No.9, 2003.

57. Poor landscape or team translation. Sports Expo, No.9, 2003.

58. Change the way we refuel. Sports Expo,No. 10, 2003.

59. Can Wushu enter the Olympic Games? Sports Expo,No. 1 1 in 2003.

60. The media should reflect, write independently, refer to sports and publish the summary of the 2002 World Cup.

6 1. Tennis "values". Sports Expo,No. 12, 2003.

62. Unveil the "gambling". Horse racing, trial issue number (2004.438+0).

63. Only political civilization can save football in China. Sports Expo,No. 1 1, 2004.

64. Sports news education curriculum: simple but not simple. China News, 4th edition (news education edition), 20041October 25th. The full text of PE teachers and friends is reproduced,No. 12, 2004.

65. The necessity and feasibility of Wushu replacing broadcast gymnastics between classes. Second author. Friends of PE teachers, issue 1 in 2004.

66. The "syllogism" study of newspaper event reports. Monographs. Press, No.6, 2006

67. Reform and innovation of practical teaching of sports journalism. First author. Press,No. 1, 2007.

68. Basic characteristics and development trend of sports blogs. First author. Press, No.4, 2007.

69. Research on the realistic characteristics and development countermeasures of sports news reports in party newspapers. Independence. Contemporary Newsletter, No.2, 2007

70. Study on the communication mode of leisure sports culture. First author. Contemporary Newsletter, No.4, 2007

7 1. Research on the characteristics of sports news writing and reporting of Xinhua News Agency. Second author. News knowledge, issue 1 2007.

72. Three models of the relationship between sports and media. First author. News knowledge, issue 5, 2007.

(4) newspaper columns

1998 During the football World Cup, he was invited to open a column of "Desheng Watching the Football" in Xinhua News Agency's World Cup Express and Hubei Xianning Daily. During the 2002 Football World Cup, he was invited to open a "one-sided commentary" column in Guangzhou Football and Zhuhai Zhujiang Evening News. Up to now, dozens of articles have been published in China Sports News, Football News, World Cup Express, Zhuhai Special Zone News, Pearl River Evening News, Guilin Evening News, Wuhan Evening News and Xianning Daily.