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Should college students pay more attention to their own advantages or market demand when starting a business?
I think college students should not only base themselves on their own advantages, but also combine with market demand. Why do you need to take care of these two points?

Follow the trend and the success rate of entrepreneurship is higher.

We all know that pigs can fly when standing on the tuyere. For example, if we were an e-commerce company in early 2000, we would open a Taobao shop casually at that time, and the traffic would be great. Similarly, when Tik Tok was just emerging, we recorded videos on it and sent videos casually, which would get a lot of fans. We can see that all kinds of projects that meet the market demand are developing very fast, such as community group buying, e-commerce and short videos, which are the products of market users' needs. According to the trend of this era, what users prefer and the entrepreneurial direction they choose will make their success faster. ?

Imagine that if we only do a project according to our own advantages, but there is no demand for this project in the market, and no one is willing to pay for it after the products and services of the project are launched, then our project will not be profitable, which will lead to the normal operation of our project.

Combine your own advantages to make it easier to start a business.

While choosing the direction of entrepreneurship according to market demand, we should also combine our own advantages.

Each of us has different resources and skills. We need to think about which industries we are familiar with.

Whether you have the corresponding requirements of contacts, funds, technology and ability when starting a business. If I am good at women's clothes, but I cheat on food, I lose my advantage.

In short, starting a business is a very complicated process. On the surface, the projects that Ma Yun, Liu Hema are doing now are developing very well. They are very famous in the industry. But behind their success, they also paid a lot of things that others could not see. At the same time, they also combined their own advantages and market demand to make their company develop so fast.