Under the existing business environment in Chinese mainland, o2o entrepreneurship can be an offline store of online merchants, a networked operation of traditional industries, and a group purchase business in third-and fourth-tier cities. O2o is OnlineToOffline, which refers to the combination of offline business opportunities and the Internet, making the Internet the front desk for offline transactions. The store names that are often seen are related to o2o, that is, these online stores bring offline transactions online. The O2O business model is aimed at online consumption and offline experience in local areas, and the development direction is take-out (this take-out not only refers to catering, but all that can be sold is called take-out).