At a press conference, a reporter asked Wang Chuanfu, chairman and president of BYD Co., Ltd., why did he use "Chinese characters as a product logo"? Wang Chuanfu replied:
1. A striking feature of the Chinese nation is Chinese characters. Why can't it be used?
We are a China company, so we want to name these cars after Chinese dynasties.
3. The buttons on BYD cars are all in Chinese characters (also sold abroad);
It doesn't matter if foreigners don't buy it. I'll take the blame. I'm willing to sell it.
Extended data:
BYD, a China automobile brand, was founded in 1995, mainly producing commercial vehicles, family cars and batteries.
BYD has always adhered to the development concept of "technology is king, innovation is the foundation", achieved all-round development with its R&D strength and innovative development model, and played a decisive role in many fields such as batteries, electronics, passenger cars, commercial vehicles and rail transit.
In the field of batteries, BYD has 100% independent R&D, design and production capacity. After more than 20 years of continuous innovation, its products have covered consumer 3C batteries, power batteries (lithium iron phosphate batteries and ternary batteries), solar batteries and energy storage batteries, forming a complete battery industry chain.
At present, BYD is the world's largest manufacturer of lithium iron phosphate batteries. In addition to new energy vehicles and rail transit, BYD's battery products are also widely used in new energy solutions such as solar power stations and energy storage power stations. BYD is the world's leading supplier of solar energy and energy storage solutions. Its products have been exported to the United States, Germany, Japan, Switzerland, Canada, Australia, South Africa and other countries and regions. Its main customers include China State Grid, China Guangdong Nuclear Power Corporation, Chevron of the United States, Fennecon of Germany and A-style of Japan.
In the field of electronics, BYD has become the world's leading service provider for designing and manufacturing electronic products, providing customers with "one-stop" services including design, R&D, manufacturing, logistics and after-sales, and gaining the leading position in the fields of mobile terminal structural parts, metal and plastic structural parts, 3D glass and ceramic structural parts.
BYD's main customers include Samsung, Huawei, vivo, OPPO, Xiaomi, LG, Lenovo, Apple, Google, Microsoft and other world-renowned enterprises. In the future, BYD will continue to expand its market in consumer electronics and automotive electronics.
In the automotive field, BYD has mastered the core technologies of new energy vehicles, such as batteries, motors and electronic controls, with its technological research and innovation strength. At present, BYD's new energy vehicles have formed two product series, passenger cars and commercial vehicles, covering seven conventional fields and four special fields (namely "7+4" strategy, in which "7" is private cars, taxis, urban public transport, road passenger transport, urban commodity logistics, urban construction logistics and sanitation vehicles; "4" is a special vehicle for warehousing, ports, airports and mines) to achieve full coverage.
In the passenger car market, BYD involves two major areas: fuel vehicles and new energy vehicles. Since the launch of the world's first mass-produced plug-in hybrid vehicle in 2008, BYD has successively launched a number of new energy vehicles such as e6, Qin, Tang and Song, which have been greatly recognized by the market, helping the company to win the annual sales champion of global new energy passenger cars for three consecutive years from 20 15 to 20 17.
In April of 20 14, BYD first released the 542 high-performance vehicle series in Beijing ("5" stands for 0- 100 km/h acceleration within 5 seconds; "4" stands for full-time electric four-wheel drive, with immediate response, accurate power distribution, good control and high energy efficiency, which improves the safety of control; "2" stands for fuel consumption less than 2 liters per 100 kilometers), which redefines the standard of high-performance vehicles from three aspects: super acceleration, full-time electric four-wheel drive and ultra-low fuel consumption, and helps China automobile industry to truly achieve "overtaking in corners".
With the joining of Wolfgang Egger, former Audi design director, and Heinz Keck, former Mercedes-Benz chassis adjustment expert, BYD has entered a "new era of building cars".
In the commercial vehicle market, BYD has a rich product line of pure electric buses, pure electric trucks and pure electric forklifts. In 20 12, BYD released the solution of "Electrification of Urban Public Transport", which later became the national strategy of China. BYD K9 is the world's first pure electric bus with many authoritative certifications in Europe, America and Japan. It was put into commercial operation in Shenzhen as early as 20 1 1. In 20 15, 22 BYD T8 pure electric sweepers undertook the road cleaning work for the Beijing military parade commemorating the 70th anniversary of the victory of the Anti-Japanese War, and successfully completed the task.
BYD's pure electric commercial vehicles have been highly recognized by top customers at home and abroad, including Shenzhen Bus Group, transport for london, Los Angeles Bus Company, Sydney Airport, Stanford University and Facebook. , footprints all over China, the United States, Britain, Japan, Australia, France and other dozens of countries and regions, repeatedly set industry records.
BYD has delivered more than 35,000 pure electric buses to global partners, winning the global sales champion in the 14-20 17 pure electric bus market segment for four consecutive years, and occupying more than 80% of the pure electric bus market share in the United States. With the outbreak of global orders, BYD is gradually improving its R&D and production layout, and has established pure electric commercial vehicle factories in China, the United States, Brazil, Hungary and France.
In order to solve the problem of urban traffic congestion, BYD released the rail transit industry sub-brand "Cloud Rail" in June 20 16, and officially announced its entry into the rail transit field. "Cloud Track" was successfully built by BYD with an R&D team of more than 65,438+0,000 people, which lasted for 5 years and invested a total of 5 billion yuan.
"Cloud rail" belongs to the rail transit with medium and small capacity, and its comprehensive advantages are very prominent: the cost is only1/5 of the subway; The construction period is only1/3 of the subway; Strong climbing ability, small turning radius and strong terrain adaptability; Low noise, can pass through urban buildings; The bridge is transparent, with independent right of way and good landscape, which can adapt to the urban ecological environment well; Flexible grouping, one-way transportation capacity1-30,000 people/hour; The top speed can reach 80 km/h.
"Cloud track" can be widely used in traffic connection lines and encryption lines in first-and second-tier cities, traffic trunk lines in third-and fourth-tier cities and sightseeing lines in tourist attractions. At present, BYD has reached strategic cooperation with Yinchuan, Guang 'an, Shenzhen, Shantou, Bengbu, iloilo, Alexandria and other cities on "Cloud Track", and the development momentum is very rapid.
Adhering to the brand mission of "meeting people's longing for a better life with scientific and technological innovation", BYD has won a series of praises from Fortune magazine, such as "5 1 company that changes the world", "Zayed Future Energy Award" and "United Nations Special Energy Award" through its strong market layout and firm strategic actions to promote global sustainable development.
References:
BYD-Baidu Encyclopedia