New media generally refers to the use of new technologies such as computers and networks to make qualitative changes in the form, content and types of traditional media. The term "new media" can be interpreted from the perspectives of industrial differentiation, man-machine interface, art movement and its multimedia form. Different interpretations are due to different viewpoints in different fields.

New media mainly include digital magazines, digital TV and digital movies. Compared with newspapers, radio magazines and other four traditional media, the new media is vividly called the "fifth media". Compared with traditional media, new media has its own characteristics.

New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time.

With the rapid development of science and technology, new media has attracted more and more attention and become a hot topic. The prosperity of new media in the industry has further strengthened the academic research on it, and many experts have studied new media from different angles.

At all levels of the resource system construction of aviation media operators. Under the background of capital tilting towards new media, there is basically no threshold for aviation new media operators to complete capital grabbing. With the strong intervention of capital, it is logical to build a complete proprietary system.